PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. ” Newsjacking. Who knows.

Trends 246

Trends Television Exercises Pitching 246

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”.

Policies 181

Policies Marketing Viral Pitching 181

Cision

NOVEMBER 24, 2015

Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Great, but the market they are trying to reach prefers to view that content on their phone or tablet – not TV. It’s simple. That is why this is so exciting for PR. Organic content is PR.

Pitching 120

Pitching How To Instagram YouTube 120

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. Dark Social Marketing? This little burst of “dark social” is a reminder of marketing fundamentals. Back to Basics. Use this URL: [link].

Viral 116

Viral Marketing Web Case Study 116

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He However, I learned a lot about reporters and pitching in that capacity. Sword and the Script Media can help with B2B marketing, PR and social media.

Reddit 178

Reddit Software B2B Technology 178

Newsfile

FEBRUARY 28, 2024

What is Influencer Marketing? Influencer marketing involves collaborating with individuals (influencers) who have a significant following on social media or other platforms. A brand advocate is someone who elevates your brand through word of mouth marketing. What is Viral Marketing? What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. The media is regularly covering trends that are going viral on that platform. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. We pitch the media.

How To 130

How To Pitching Film Video 130

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

5W PR

APRIL 13, 2022

Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Data 88

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb.

Brand 136

Brand Branding How To Storytelling 136

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. How will you market your firm? Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. But that approach will shut down communications.

Brand 173

Brand Branding Storytelling Video 173

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

Pitching 105

Pitching Viral Data Content Marketing 105

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Click here for screen shot of the clever content marketing details ). Many landing pages pitch free content in exchange for contact details.

Pitching 60

Pitching eBook Advertising Advertising 60

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise.

Creativity 174

Creativity Small Business Storytelling Travel 174

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 60

Social Media Pitching Media LinkedIn 60

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Whatever stage of the marketing funnel you’re in, videos should be part of your strategy. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Business Wire

MARCH 20, 2018

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. Organic shares are really what make a story go viral. What is Millennial Media anyway?

Reddit 158

Reddit Media Analytics Trends 158

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Marketing and public relations professionals would be wise to take heed. ” Some variations on the dad joke video went viral, indicating how universal the idea was. If your company produces a product for mass — and male — consumption, it’s worth pitching the right targets. Don’t ignore gift guides.

Retail 120

Retail Viral Video Pitching 120

ImPRessions - Crenshaw Communications

MAY 3, 2016

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns , it’s not one to be ignored. But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day.

Local 120

Local Viral Survey Consumer 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

SEPTEMBER 30, 2014

Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch. Marketing Land gets up close. Gawker rants.

Viral 117

Viral Technology Google Pitching 117

NewsWhip

APRIL 29, 2021

The Super League was pitched as a midweek European club competition, separate from UEFA’s Champions League and Europa League. Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. The people protest. The top articles about the European Super League.

Crisis 114

Crisis Sports Media Facebook 114

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. No Sales Pitch. The press release has become more important than ever when promoting a company and its products or services. Be Wise.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. Many websites mix news, content and marketing. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience. Give our services a try.

Company 101

Company Survey Pitching Report 101

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. In a day and age where marketers are pressured to prove value, what is the ROI of pitching a product in and around the context of a tragedy with tone-deaf enthusiasm? Are sales so sweet under that this model that we are willing to abdicate any sense of empathy?

Advertising 62

Advertising Advertising Viral Video 62

MaccaPR

AUGUST 8, 2016

You’re probably wondering what cats have to do with my agency life at Maccabee Public Relations and our field of marketing communications. Cats have anchored viral marketing campaigns and TV spots , become influencers courted by big brands and generated huge online buzz while being America’s second favorite pet by a wide margin.

Agency 48

Agency Marketing Viral Internal 48

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed.

How To 52

How To eBook Wikipedia Viral 52

Critical Mention

JULY 18, 2018

Marketing firms and departments have been doing this for a long time, realizing that analytics is an integral part of the communications world–it’s time for PR to take a similar approach. According to an article in Search Engine Land , when it comes to digital marketing, PR and SEO go together like peanut butter and jelly.

Data 60

Data SEO Engineering Strategy 60

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Victorious PR

FEBRUARY 16, 2023

Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. This way, your brand is constantly being presented to the media to be seen by a bigger audience.

Brand 52

Brand Branding Training Viral 52