PR for Anyone

SEPTEMBER 10, 2020

The very first thing you should consider in your public relations plan is providing value to the journalist. One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with.

Publicity 130

Publicity Television Pitching Resources 130

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 190

Communications Sports Journalism Fashion 190

Bianchi Biz Blog

JANUARY 23, 2023

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. I have been in journalism for 22 years, starting first as a reporter in general news, then as an editor for 15 years in general news, then back to reporter once again. Have a good angle.

Meeting 78

Meeting Report Chemicals Media 78

Burrelles Fresh Ideas

OCTOBER 10, 2023

Among all those video marketing strategies, public relations (PR) remains an underrated one. Enhancing brand reputation: PR’s public perception and reputation expertise can safeguard your brand’s image, fostering trust and credibility among your audience. Contact us to learn more or to request a live demonstration.

Video 87

Video Publicity Marketing Analytics 87

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Have you had success getting your news in your local paper?

Local 64

Local Company How To Training 64

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Or, it may well be a local announcement, or a highly visual one, so plan accordingly. Press Releases.

Media 296

Media Local Product Launch Newspapers 296

Bianchi Biz Blog

JUNE 21, 2021

I’m an autos and business reporter for The Detroit News. Some of the most fun I’ve had as a reporter has involved traveling to Washington, D.C. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them.

Meeting 95

Meeting Report Automotive Real Estate 95

Bianchi Biz Blog

JANUARY 10, 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. As a business reporter, I find great enjoyment in learning new things.

Meeting 74

Meeting Report Automotive Media 74

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

Sword and the Script

APRIL 21, 2020

Find public relations jobs by looking in professional associations, trade publications and recruiters that specialize in PR; here’s a list. As I write this post currently, we’re closing in on unthinkable 20% unemployment. Here’s a list of those publications with dedicated career sites. O’Dwyer’s: [link] 11.

Publicity 106

Publicity Communications Local Resources 106

Barokas

NOVEMBER 1, 2017

My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title. I quickly fell in love with the field, and started to build my PR resume, but I’m thankful I worked as a reporter first. You learn to how to write for an audience.

Report 68

Report Fashion Pitching Journalism 68

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived. Beyond that, get to know your local media outlets. Think Like a Search Engine.

Writing 67

Writing Company How To Apparel 67

PR for Anyone

MARCH 31, 2020

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. Part One of ‘Newsjacking’ Public relations is a perfect platform for every person to share their expertise and provide value to the world.

Real Estate 214

Real Estate Video Report Twitter 214

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information.

Conference 180

Conference Crisis Training Public Affairs 180

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. Top-of-mind is reporting realistically and honestly on the state of electric vehicles. Writing that kind of piece is challenging as an EV enthusiast, but I felt compelled to do it. There’s a difference.

Journalism 115

Journalism Automotive Interviews Writing 115

Buzzstream

JUNE 30, 2021

In Cision’s State of The Media Report 2020 , it found that a mere 1% of journalists surveyed said that they ‘consider 75%-100% of the pitches they receive as relevant’. Without thorough prospecting and targeting, you could have the best subject line and the correct publication, but the completely wrong author or sector.

Writing 71

Writing Pitching Study Data 71

PR Fuel

MAY 31, 2022

A press release can help you battle negative publicity. When you write a press release, it gives necessary information and allows you to control the narrative. The first thing in a business crisis is to get the correct information out to the public. You’re likely not to know a cause, so report those details.

Crisis Management 96

Crisis Management Crisis Local System 96

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. As all politics in business are local too, and so even the best PR pros have to pick and choose when they can push back.

Publicity 93

Publicity Survey Local Writing 93

Sword and the Script

APRIL 9, 2019

For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. The median salary for public relations professionals in the last 12 months came in at $95,000. This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. 2018: $95,000. 2017: $91,000.

Publicity 94

Publicity Survey Comparison Report 94

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 127

Film Marketing Sports Hotels 127

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Also, do your best to build rapport with the editors and reporters covering relevant beats.

Transportation 99

Transportation Meeting Newspapers Media 99

PRSay

AUGUST 23, 2021

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. According to a July 5, 2020, report from The New York Times , based on data from the U.S.

Communications 126

Communications Local Survey Transportation 126

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. They would continue practicing public relations after they resigned, unlike some other professions which have the ability to take away your license to practice. How long is our podcast today?

Ethics 76

Ethics Publicity Education Reputation 76

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. If so, how? Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR Fuel

AUGUST 27, 2020

A successful public relations campaign often begins with a press release. As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. If you can reasonably expect 10,000 people at the event, don’t try to impress a reporter by promising 50,000 attendees.

Nonprofit 98

Nonprofit Local Writing Examples 98

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It has held this title since 2018 in the World Happiness Report. According to the people of Finland, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Landis PR

MARCH 29, 2021

Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. ’s work with Centre for Neuroskills connected us to Ema and her publication. I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. . — Finish this sentence: If I am not reporting I am….

Meeting 96

Meeting Media Local Interviews 96

PR Fuel

MAY 12, 2022

A media alert does exactly what it says on the label: makes the media aware of something big or exciting coming up for your business, so that they want to come and report on it. Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business.

Media 102

Media Local Tools Report 102

PRSay

MARCH 20, 2019

But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” When did you first become interested in writing poetry?

Writing 120

Writing Creativity Local Pitching 120

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. Issues such as the environment, diversity, and mental health, became part of the public conversation and demanded an organisational response.

Corporate 113

Corporate Communications Government Crisis 113

ImPRessions - Crenshaw Communications

JUNE 7, 2019

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.” PR intern’s guide to agency lingo.

Agency 192

Agency Internal International Pitching 192