Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Policies 59

Policies Publicity Community Construction 59

PRSay

FEBRUARY 21, 2023

and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Navy and Department of Defense, the university-affiliated research center located between Washington, D.C. Melton works in the center’s Air and Missile Defense sector. “I

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. During the five-week course, several co-presenters will join them. They both are storytellers. PR professionals and journalists have very similar skills.

Communications 192

Communications Sports Journalism Fashion 192

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. and be fully present. There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Or, I photograph and video document and share it.

Storytelling 60

Storytelling Tourism Travel Local 60

The Hoyt Organization

DECEMBER 12, 2023

It prepares you to present a powerful story that helps your audience understand your brand. Find out who is the best person to present your pitch to so you can determine which direction your presentation should take. Plan And Prepare Knowing what comes next during a presentation helps ensure you’re ready for your pitch.

Pitching 92

Pitching Publicity Meeting Storytelling 92

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Nashville is a city of big dreams… And songwriting is the most elemental form of storytelling. The news doesn’t arrive in a vacuum.

Storytelling 60

Storytelling Writing Conference Radio 60

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Plan on expert talks, case study presentations, and practical workshops. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

Ishmael's Corner

APRIL 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. Techniques For Effective Business Communications. Needless to say, COVID-19 has changed the way people live, work and play.

Interviews 125

Interviews Storytelling Radio Communications 125

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? How you respond to a reputational issue and bounce back from adversity speak volumes about your leadership. Be authentic.

Leadership 187

Leadership Storytelling Viral Banking 187

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. There are many metrics that can be used, but that doesn’t mean they should be used.

Measurement 195

Measurement Data Reputation Storytelling 195

Stephen Waddington

JULY 16, 2021

It has become firmly aligned with leadership and executive management as a strategic management function. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Navigating PR for disruptive B2B technologies The B2B tech PR perspective presents its own set of challenges as it pertains to disruptive technologies. Nuanced storytelling : Crafting a compelling narrative around the technology can engage audiences, humanize the innovation, and underscore its transformative potential.

Technology 170

Technology Strategy Privacy Healthcare 170

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 130

Survey Communications Measurement Internal 130

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling.

Advertising 334

Advertising Advertising B2B SEO 334

Deirdre Breakenridge

JULY 10, 2019

Don’t know how to lead; they were just put into a leadership position and have no leadership skills. When there’s good communication there’s more understanding and empathy; kindness and caring are also present. Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk.

Ethics 177

Ethics Social Media Leadership Interviews 177

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Two social “Trenders” presented opposing views and kept the rest of us honest: Rachael Cobb and Sonia Mahnot. Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Give our services a try.

Survey 95

Survey Industry Leadership Study 95

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”. Ben Stuart, CMO, Bank of the West. “I

Banking 199

Banking Marketing Measurement Leadership 199

Cision

AUGUST 4, 2016

Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. The tone used in social media posts, for example, will differ from the one used in reports or presentations. To get you started, here are three factors to revisit before creating your next piece: Voice.

Brand 120

Brand Branding Guidelines Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. The issues drove headlines more broadly, across business and top-tier technology media. But what can we expect in 2020?

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” 21 at 1 p.m. ” Sign up for this free PRSA member resource here. There are AI tools that help with all of this (at Microsoft we call them Copilots).

Enterprise 186

Enterprise Tools Technology Privacy 186

wiredPRworks

MAY 23, 2022

Present your profile to match the audience you want to target with benefits or accomplishments that highlight your expertise to draw them in. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Authentic Storytelling Project. And, one of the best things about The Muse?

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

MARCH 1, 2018

But the actual presentation itself is anchored by the acceptance speeches, where viewers get to see celebrities at their most candid and real. ” “My whole approach [to presenting] is based on the idea that everything we need to know about communication can be learned from the world of performance,” he says.

Communications 121

Communications Film Storytelling Energy 121

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video. In the right hands, SlideShare can become a poor man’s video.

Social Media 60

Social Media Storytelling B2B Media 60

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

PRSay

OCTOBER 12, 2018

Though I was one of the presenters , my greatest joy was sitting in the audience listening and learning from such knowledgeable and interesting peers. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Crunching numbers (data and measurement) was a hot topic as well.

Conference 110

Conference Internal International Storytelling 110

PRSay

OCTOBER 2, 2017

Nick Bell will be presenting a professional development session on Oct. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. This post is brought to you by Cision , a proud sponsor of PRSA. 10 at PRSA’s 2017 International Conference in Boston.

Data 145

Data How To Storytelling Analytics 145

Sword and the Script

OCTOBER 14, 2017

One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. PR does tons of content,” says Lou Hoffman in his presentation The Blurring Line Between Digital Marketing and PR. 1) Thinking Different to Find Stories. “PR

Corporate 63

Corporate Storytelling B2B Facebook 63

wiredPRworks

NOVEMBER 18, 2020

Called Wired PR Works in 4D , this is a program for virtual presentations to groups, hands-on fear-free workshops, and online e-learning courses. Everything from a tagline for your business to keywords that you use for search, hashtags for social, along with content for articles, posts, and presentations. Every picture tells a story.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131