Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Cision

DECEMBER 6, 2017

PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Digital Storytelling: The Future of PR.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Create an omnichannel communications strategy. Use PR Attribution to develop your content strategy.

Conference 225

Conference Storytelling Data Measurement 225

Burrelles Fresh Ideas

AUGUST 8, 2023

In today’s digital landscape, the rise of artificial intelligence (AI) has revolutionized how businesses operate. As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

Contently - Strategy

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind.

Google 123

Google Engineering SEO Writing 123

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey.

B2B 174

B2B Company Marketing SEO 174

Cision

DECEMBER 21, 2017

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals?

Measurement 272

Measurement Strategy Software Analytics 272

Landis PR

AUGUST 1, 2022

With the constant emergence of new social media platforms and enormous emphasis on digital campaigns, some often forget the ever-present importance of PR in a successful marketing program. Utilizing a PR strategy is an effective way to indirectly impact your sales revenue by increasing brand awareness, credibility, trust and customer loyalty.

Publicity 98

Publicity Brand Branding SEO 98

PR 20/20

JANUARY 19, 2023

L et’s face it: If you can’t connect with your customers, they likely won’t choose your services or products. And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. At the most basic, Google Analytics should be your best friend. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. Think of it as using social media to find and cultivate potential customers interested in your offer. Being on social media is the online pastime that everyone loves. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Contently - Strategy

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content. Content Strategy. Technology.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

PR 20/20

JANUARY 6, 2023

That means—in today’s digital-centric world— your website is more important than ever , no matter the industry. Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance.

Engineering 86

Engineering SEO How To Resources 86

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. But your editorial calendar could and should change even if your overall strategy does not change much over time. They tend to think of their calendar as a set-it-and-forget-it kind of thing.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Ask users to keep it short and simple.

Video 89

Video Strategy Marketing Instagram 89

Prohibition

MAY 13, 2022

Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

Shift Communications

FEBRUARY 1, 2018

As we’ve stated in the past, a Facebook strategy is a mobile strategy and vice-versa. Ad Revenue. This is an amazing accomplishment and speaks to the effectiveness of Facebook’s advertising revenue strategy. Create content that evokes strong conversation and user participation. Mobile Users.

Facebook 92

Facebook Mobile Advertising Advertising 92

Shift Communications

FEBRUARY 9, 2018

Twitter, the 140-character stream of what’s happening now, surprised investors by announcing that it was finally revenue-positive after over a decade. Let’s turn our eyes towards revenue. Ad Revenue. Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9%

Twitter 74

Twitter Conference Advertising Advertising 74

Deirdre Breakenridge

FEBRUARY 5, 2015

Humanizing your company can be an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand. Out of all of us it was me because I was a content creator and I enjoyed it. A Person to Connect With. And that happened to be my bald face.

Engineering 150

Engineering Writing Corporate Brand 150

Rock the Status Quo

DECEMBER 29, 2014

But it isn’t so funny if you’re chasing your own tail in a business setting , and nothing exemplifies this more than pursuing vanity metrics. Ones that feed the ego or build audience but are missing an actionable return on your investment. Are they clicking through to your website? So what are vanity metrics?

Measurement 173

Measurement Digital PR Strategy Agency 173

Shift Communications

NOVEMBER 29, 2022

Accessibility in the digital age. 2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? This is also a takeaway in Mintel’s 2023 Global Consumer Report.

Consumer 78

Consumer Trends Marketing SMB 78

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Buzzstream

JULY 7, 2021

The target hub pages are home to all of the content for the home ownership and car buying tips related posts. Certain pages on your site could be in a position where they are just a few backlinks away from ranking competitively for their target keywords. The Strategy. Branded Strategies. Strategy #1 Unlinked Mentions.

Case Study 113

Case Study Study Strategy Leadership 113

Buzzstream

JANUARY 24, 2024

Link building is a fundamental part of a sound SEO strategy. But, each link building tactic has its place depending on the size of your site or company and your goals. But too often, the tactic fails due to lazy email outreach, shady paid insertions, and mismatched content. What Are Link Insertions?

SEO 62

SEO How To Resources Pitching 62

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. MarketMuse is an AI-driven assistant for building content strategies.

Tools 71

Tools Marketing Enterprise Software 71

Konnect Agency

OCTOBER 27, 2020

Every holiday season brands have strategic public relations, digital and marketing plans in place to help drive traffic during this joyful time of year, but how should your brand be preparing for this holiday season because, yes, it will be unlike any other? The answer is yes! Holiday traditions will look different in 2020.

Strategy 52

Strategy Brand Branding Retail 52

Contently - Strategy

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 They’ve become digital mosquitos hovering over the sacred ground—painfully annoying things that follow you around wherever you go. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked.

Advertising 110

Advertising Advertising Real Estate Travel 110

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 2) The marketing budget as a percentage of revenue. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? of company revenues. This is down slightly, but macro trends across the economy suggest corporate revenues are up. In other words, the budgets may be a smaller slice of a bigger pie, which means more net new money.

Survey 87

Survey Marketing Exercises Study 87

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

Measurement 120

Measurement B2C Construction Analysis 120

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

PR 20/20

SEPTEMBER 17, 2019

SXSW is one of the most effective channels for promoting your business to professionals.”. The premier gathering of digital marketers on planet Earth!”. Digital Sales & Marketing World. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

NOVEMBER 26, 2018

In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1. Your competitors are already using them. Staying ahead of the game in a hyper-competitive market is vital to your company’s success.

Marketing 80

Marketing SEO Advertising Advertising 80

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. Or simply put — driving revenue.

Strategy 67

Strategy How To B2C Content Marketing 67