The Stalwart Blog

DECEMBER 5, 2016

I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief. The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal.

Storytelling 60

Storytelling Journalism Print Mobile 60

5W PR

JANUARY 3, 2024

Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Interactive and immersive PR Incorporate technology to create virtual experiences. Beauty PR can showcase these innovations through press releases, interviews with tech experts, and virtual events.

Product Launch 78

Product Launch Community Consumer Interviews 78

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

Contently - Strategy

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. Our talent managers helped HotPads source storytellers who collectively published over 270 stories last year and increased website traffic by 4,000% in just 7 months.

Case Study 131

Case Study Study Brand Branding 131

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR seems to have got over its inferiority complex.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. We can’t show their actual technology but can share a glimpse of their thinking about the category. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

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Instagram B2B B2C Case Study 333

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Why is it a challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Storytelling 60

Storytelling Interviews Software Industry 60

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews. That’s why storytelling is at the core of everything we do.

Communications 107

Communications How To Banking Government 107

5W PR

FEBRUARY 19, 2024

Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences. Sometimes it’s best to let the customers be the storytellers. Feature testimonials, video interviews, or user-generated content to showcase real experiences.

Consumer 78

Consumer Industry Brand Branding 78

Ishmael's Corner

NOVEMBER 9, 2014

Instead, it takes strength of conviction and persuasive communications — Hello, storytelling — to reach the “let’s do it” stage. Check out this CNBC interview with the head of IDA Ireland around the seven-minute mark when CNBC’s Joe Kernan appears absolutely gobsmacked that Ireland uses Euros, not British sterling (pounds) as its currency.

Creativity 143

Creativity Storytelling Interviews Sports 143

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. For example, if the pitch offers an interview from a unique perspective or spokesperson, I call it out directly in the subject. .

Media 94

Media Sports Agriculture Pitching 94

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR seems to have got over its inferiority complex.

Interviews 60

Interviews Agency Industry Measurement 60

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . The Millennials I’ve interviewed are clear, and they know exactly what they don’t like about leaders today.

Ethics 177

Ethics Social Media Leadership Interviews 177

The Hoffman Agency

AUGUST 10, 2023

The Hoffman Agency is all about the crossroads of storytelling and innovative tech. I could not have asked for a more genuine, passionate team to interview with, and I am still elated about it (thank you, Ron!). While I work to broaden my tech horizons, I will never stray from my love of stories and storytelling.

Case Study 36

Case Study Storytelling Television Energy 36

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. The reality is storytelling is definitely not a craft that AI can do just yet. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

Technology 120

Technology Analysis Data Tools 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. Travis Kelce spoke with Fox Sports reporter Laura Okmin in a pre-Super Bowl LVIII radio interview , “I’m very aware,” Kelce said of the phenomenon. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

PRSay

NOVEMBER 21, 2022

“Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live.

Leadership 60

Leadership Conference Retail Storytelling 60

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. We helped build that brand with a foundation of storytelling, which is a special challenge given that Bind is a B2B company that sells not direct to consumer, but to self-insured employers.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The issues drove headlines more broadly, across business and top-tier technology media. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

Cision

MARCH 1, 2016

In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers. It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. What are some of the biggest PR challenges technology brands face?

Technology 120

Technology Industry Storytelling Strategy 120

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Solo PR Pro

OCTOBER 5, 2021

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Employee storytelling. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Storytelling success stories. Over the various editions, New Rules has sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese.

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this.

Storytelling 106

Storytelling Technology Course Privacy 106

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

We work with many technology startups whose business seems dry and narrow on the outside, but when you scratch the surface and work to identify and shape the narrative, a truly compelling story emerges. Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Put on Your Storyteller Hat. After this audience, perhaps technology publications are a great fit. Can I do a story on the impact of technology on banking cyber security? Let me give you an example. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

The Hoffman Agency

AUGUST 10, 2021

During my studies I have written various pieces relating to artificial intelligence, 5G and other forms of technology as these are my areas of interest. This is how I found The Hoffman Agency; I emailed the team requesting to interview them and being the amazing people that they are they were up for it!

Journalism 36

Journalism Internal International Agency 36

Ishmael's Corner

APRIL 21, 2015

Intel essentially takes on the role of journalist in interviewing Gordon Moore on his famous axiom. Rather than publish the interview, Intel opts to package the content in a tidy PDF downloaded from its newsroom. To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques.

Company 60

Company Media Storytelling Interviews 60