Interviews Product Launch Storytelling Technology 
5W PR
JANUARY 3, 2024
Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Interactive and immersive PR Incorporate technology to create virtual experiences.
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. We see this too often in technology PR. Insufficient interview prep. Insufficient research.
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ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. A big new product launch typically happens once in a couple of years at best. Not necessarily. That’s a recipe for reputation disaster.
MaccaPR
MARCH 12, 2019
After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.
OnePitch
APRIL 14, 2022
Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
Contently - Strategy
SEPTEMBER 25, 2018
They were about the same product launch, and JotForm used them side-by-side with the same budget. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video. This interview has been lightly edited and condensed.
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