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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

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Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

I’m excited to see where we grow with technology across the board and how electrifying America will continue to take shape. The more people I get to interview, the merrier. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. Describe the craziest or most fun story you have worked on.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. An “Interview” with ChatGPT: What is Public Relations? A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. research, duties and projects as required.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? We can’t show their actual technology but can share a glimpse of their thinking about the category. . Promote a case study or whitepaper. Brag about that media coverage. This is a no-brainer.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. You get the best of both worlds.

Pitching 168
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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Study the depth of coverage and the tone of their pieces. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet.

Agency 170