5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Konnect Agency

MARCH 7, 2022

Draft Your Key Messages And A Press Release. Once these are nailed down, the PR team will create a press release announcing the new product. Once a company decides to launch a new product, the first step is to frame the launch holistically. Without fail, unforeseen obstacles pop up, or reformulations are needed.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

Draft Your Key Messages And A Press Release. Once these are nailed down, the PR team will create a press release announcing the new product. Once a company decides to launch a new product, the first step is to frame the launch holistically. Without fail, unforeseen obstacles pop up, or reformulations are needed.

Product Launch 52

Product Launch Agency Consumer Film 52

Buzzstream

FEBRUARY 15, 2024

The other reason is that a relevant link brings relevant traffic to your site, which could lead to sales or other positive customer interactions like comments or shares. Quality vs quantity. The age-old question. Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality.

How To 71

How To SEO Google Examples 71

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July.

Media 105

Media SEO Analytics Analysis 105

Prohibition

AUGUST 15, 2022

It is usually used to describe virtual reality, and worlds that can be digital worlds that can be accessed through the internet or a headset, allowing people to interact in real time and face new experiences across this virtual network of 3D worlds. This year we have started to see an array of technological advancements within the Metaverse.

Brand 116

Brand Branding Fashion Marketing 116

Sword and the Script

OCTOBER 29, 2019

Prezly saw that the “press release format was broken” and it got started building online newsrooms. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. So says Jesse Wynants , the founder and CEO of Prezly. Distribution through email.

Pitching 63

Pitching Analytics Enterprise System 63

ImPRessions - Crenshaw Communications

MAY 15, 2017

Contemporary PR is so much more than writing press releases (though staff will eventually get to do that as well.). Opportunities for client interaction. . We’d like to make the case for agency work for any aspiring PR strategist. The smaller the agency environment, the greater the variety is likely to be.

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Skype Agency Meeting Software 147

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work. What do you guys think?

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Tools Publicity SEO Measurement 136

Sword and the Script

NOVEMBER 10, 2015

From lovable companions inside your home to living in the wild, animals have many incredible qualities that could change your PR trajectory. How can a reporter grasp the sometimes difficult concepts we discuss in press releases if we don’t understand them ourselves? If not, don’t worry – we’ve done the work for you.

Publicity 60

Publicity Groups Travel Conference 60

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” Truth is not dead.

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Report Media Advertising Advertising 225

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Our spring blog series will dive into this topic.

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Creativity Pitching Writing Conference 100

Sword and the Script

OCTOBER 22, 2016

Anchor text links in press releases too are another example. Think about the way that visitors interact with certain types of pages on your site. There’s a tag I’ve kept on this blog over the years called “ dynamic web.” For example, social media once lauded for democratizing publishing is largely a paid game today.

Web 60

Web Google Mobile B2B 60

Beyond PR

OCTOBER 27, 2016

Over time, the feeling grew inside of me that what I was doing might not be enough. Over time, the feeling grew inside of me that what I was doing might not be enough. I’ve loved communications from the moment I set foot in the industry. Get our brand on TV? See our name splashed across a popular news segment? Boy, was it overwhelming.

Communications 40

Communications Tools Analytics Television 40

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. And more is cropping up seemingly every day. Consider the following: Cybersecurity. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 billion in funding in 2016; Legaltech.

B2B 62

B2B Marketing Survey Study 62

PR Fuel

NOVEMBER 27, 2018

Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. Make Every Day Feel Like Customer Appreciation Day. If done right, though, even if they think that’s what you’re doing, they’ll still feel like you’re not taking them for granted.

Survey 45

Survey Company Customer Service Small Business 45

Bad Pitch Blog

SEPTEMBER 29, 2007

It made me think about my own interactions and whether or not this particular cynical New Yorker had reached a boiling point. Press correspondence has to stop being filled with insider comments. Everyone wants their release to read like Radar magazine or Gawker. It was as if this had become the national pastime.

Energy 41

Energy Government Local Examples 41

PR Conversations

OCTOBER 21, 2011

Hepatitis: autoimmune cell. Establishing the scenario. Levy, there was no evidence that a single patient had been infected as a result of treatment, and following consultation with infectious disease specialists he confirmed that the estimated rate of possible infection was “very low”: 1 in 1 million for Hepatitis B. Situation summary.

Publicity 40

Publicity Conference System Privacy 40

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Good medicine, like good content, comes down to trust and results.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Good medicine, like good content , comes down to trust and results.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Waxing UnLyrical

SEPTEMBER 14, 2010

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do.

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Facebook Twitter Education Industry 106