Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

The Hoyt Organization

MAY 10, 2024

In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people. To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars.

Google 90

Google Engineering Infographics Policies 90

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 122

B2B Marketing Survey Software 122

Prohibition

JANUARY 29, 2024

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! A poorly designed blog or web page can instantly put off visitors. What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

5W PR

NOVEMBER 21, 2023

This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin.

Travel 78

Travel Hotels Infographics YouTube 78

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

Creativity 150

Creativity Web Social Media Data 150

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). And, for the love of God, how many more “47 tips from the top social media pros” posts do we need?

Social Media 60

Social Media Blogging How To Media 60

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

The Proactive Report

DECEMBER 24, 2014

It’s not just about social media, checking email, conducting a search or shopping. iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 brought forth vast social media and multimedia tools, including video sharing capabilities. We still won’t see an email load as a web page does: it doesn’t play video or show interactives.

Technology 115

Technology Big Data Video Data 115

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Analytics: Analyzing social media for engagement and trend insights. Media Monitoring: Tracking media mentions to gauge public perception and reach. Human-Centered or Authentic Approach 4.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 178

Survey Marketing B2B Study 178

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. ” Pew State of the Media 2018.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

JULY 9, 2020

Research: Analyze billions of data points across the web to get actionable insights. Branded as the all-in-one marketing toolkit, SEMrush is designed for digital marketing professionals across search engine optimization, social media, content marketing, market research, and more. Source: MarketMuse. Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web.

Tools 71

Tools SEO Analysis Google 71

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Creating Momentum.

Infographics 105

Infographics SEO Writing Pitching 105

Cision

MARCH 21, 2016

Media outlets have taken note and have swiftly switched gears to maintain the attention of their current audiences and reach new ones. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Social Media. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web.

Tools 62

Tools SEO Analysis Google 62

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.”

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

AUGUST 5, 2016

S: SEARCH & SOCIAL. If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. adults – 62% – get news on social media, and 18% do so often. M: MULTIMEDIA.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog.

Tools 62

Tools Blogging Pitching Google 62

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Masters in Communications

DECEMBER 10, 2018

It often involves the use of statistics, charts, and infographics. Data journalism has become important because, in today's world, anyone with a smartphone and social media account can be a journalist. Multiple sources add information over social media, blogs, and videos as the news story is happening.

Journalism 65

Journalism Newspapers Web Data 65

Contently - Strategy

APRIL 14, 2021

Chrome currently fields more than half of all global web traffic. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. “Pay-per-click will also likely go up for social media ads.” What will change for brands.

Privacy 124

Privacy Google Advertising Advertising 124