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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. The challenge was to unravel the complexity of the technology and disassociate it from crypto.

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Why PR is Critical in the Cyber Tech Industry

5W PR

It can illustrate the company’s adherence to best practices, industry certifications, and continuous security audits. Establishing thought leadership and expertise PR provides a platform for cyber tech firms to earn recognition as thought leaders in the industry. PR bridges this gap by simplifying the technology and its uses.

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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The act regulates tracking technology that lets businesses target ads to people who have visited their websites. million in penalties for alleged violations involving its targeted-advertising practices.

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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. Have you hired a Chief Privacy Officer? However, beware!

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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Defense technology transcends the world of gadgets and apps. Effective public relations in the defense tech industry involves more than just dealing with the present. Their goal is to change how the public sees the defense tech industry. Here, technology isn’t about entertainment.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

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From Traditional Banking to Fintech: The PR Transition

5W PR

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Fintech firms, armed with cutting-edge technology, have disrupted the status quo. Promote technological advancements Innovation is a constant for banks, often going unnoticed. Nonetheless, the environment has evolved.

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