Onclusive

JANUARY 13, 2020

Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). How Livongo tracked, measured and reported on the success of their IPO-related content.

Media Relations 305

Media Relations Media Financial Corporate 305

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. Livongo faced an extremely tight IPO timeline, limited resources (a two-person communications team), and an inherent risk of a backlash from investors and the industry at large due to positioning the IPO as the “litmus test” for the digital health industry.

Media Relations 195

Media Relations Case Study Media Study 195

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Agility PR Solutions

OCTOBER 18, 2021

Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot more involved, especially in the healthcare industry.

Healthcare 147

Healthcare Media Relations Media Strategy 147

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Then we confirm which of them are full-time, active journalists with recent contributions to reputable publications. Media Database Best Practices.

Industry 195

Industry Media Reputation Report 195

Onclusive

JANUARY 13, 2020

Although the digital health industry did not lack in funding, it did lack in one key component- a successful Initial Public Offering (IPO). In early 2019, Livongo, a leading digital health company, began preparing to go public. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health.

Media Relations 150

Media Relations Media Measurement Report 150

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Laying the foundations of trust The financial services industry is a game of trust. This nurtures a sense of community and builds trust through direct and approachable communication.

Company 78

Company Publicity Financial Crisis Communications 78

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

The Hoyt Organization

APRIL 17, 2024

It is a valuable tool that allows you to stay updated on industry news, competitors, and brand mentions. However, it does not track social media posts. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation. Get started today.

Google 82

Google Publicity Customer Service Web 82

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Agility PR Solutions

MARCH 28, 2022

So the world of media relations needs to evolve as well. Gone are the days when matching clients to publications was as simple as sending a press release and making a few phone calls. […]. The world of PR is rapidly evolving to meet the demands of fast-paced news cycles and a torrent of online content.

Industry 148

Industry Meeting Media Relations Publicity 148

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 130

Publicity Small Business Trends Leadership 130

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 95

Strategy Publicity Media Video 95

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. We hope you’ll join us on January 25th for a dynamic discussion on the nuances of media relations in 2017. On Wednesday, January 25, 2017, at 8:30 p.m.

Media Relations 150

Media Relations Media Pitching Television 150

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

5W PR

AUGUST 23, 2023

A public relations degree offers diverse career opportunities. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Mention depth of content.

Media Relations 135

Media Relations Publicity Media Blogging 135

Doctor Spin

MARCH 1, 2024

Where can you find entry-level public relations jobs? If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Ronn Torossian

MARCH 27, 2020

However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed. The post Public Relations Strategy to Boost Art Marketing appeared first on. In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves.

Strategy 195

Strategy Publicity Marketing Social Media 195

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? They can have a huge influence on their followers.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Agility PR Solutions

JANUARY 26, 2022

Although he was talking about violence in the close protection industry, his advice also applies to media and public relations. The post 11 all-too-common public mistakes made by people without media training appeared first on Agility PR Solutions. There’s trained and untrained.”

Media Training 210

Media Training Training Publicity Media 210

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Repurpose it.

Media Relations 112

Media Relations Media Survey Pitching 112

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

Axia PR

APRIL 23, 2024

Secure media attention amid mass journalist layoffs, a saturated pitching environment, and the rise of new media. The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Let’s see what works and what doesn’t in today’s newsroom.

Pitching 71

Pitching Publicity Journalism Data 71

The Hoyt Organization

JANUARY 23, 2023

As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%. So how can your fintech business keep in touch […] The post FinTech Public Relations Strategies appeared first on The Hoyt Organization.

Strategy 83

Strategy Publicity Financial Technology 83

Business Wire

JULY 16, 2021

Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. The reader experience dominated our popular blog posts for the second quarter of 2021.

Blogging 218

Blogging Media Relations Journalism Writing 218

The Hoyt Organization

JANUARY 23, 2023

Introducing a new product in the cannabis industry requires a strategy that laser focuses on the right audience. What’s the best way to ensure that its launched appropriately to the right audience?

Industry 52

Industry Brand Branding Media Relations 52

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai That’s a saving on 1 to 1.5 days of work per week.

Publicity 105

Publicity Tools Exercises Ethics 105

Critical Mention

JULY 13, 2021

This latest release from Critical Mention allows users to: Ad-hoc search public Instagram accounts. View Instagram post type, language, follower count and publicity values. Save searches for Instagram mentions in the Social section of the Search tab and get real-time alerts of their mentions.

Instagram 156

Instagram Industry Media Analytics 156

Polaris

NOVEMBER 17, 2014

Legacy media professionals (editors, reporters, columnists, etc.) Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. Media Relations' receive a salary from the outlets for which they work.

Media Relations 232

Media Relations Marketing Media Fashion 232

The Hoyt Organization

SEPTEMBER 19, 2023

The Challenge Ensure that Ten-X, like Auction.com, averaged at least one story per day in targeted publications for every day of the year. Since every target publication had covered Auction.com over the company’s nearly ten-year history, THO cross-checked an extensive list of every reporter and editor who had written about the company.

Real Estate 52

Real Estate Industry Customer Service Course 52