PR 20/20

JULY 19, 2022

Now, to set the goals that align with your marketing and sales funnel you’ll need to be cognizant of the three funnel types , or as HubSpot refers to them—“stages of the buyer’s journey”: Top of Funnel (Awareness Stage) - This is where every potential customer begins. These activities help create awareness of your product or service.

Marketing 90

Marketing How To Measurement Meeting 90

PR 20/20

NOVEMBER 8, 2022

Keep reading to discover the three competitive advantages you can discover today by integrating your ERP with a best-in-class CRM like HubSpot. With a CRM like HubSpot, you can produce and publish helpful content that addresses your customers’ unique pain points, interests, and desires wherever they are in their buyer’s journey.

System 52

System Comparison Resources Enterprise 52

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. It’s no secret Hubspot is one of the greatest content creators in the marketing space. Want more media coverage for your brand? Register today!

B2B 120

B2B Marketing Content Marketing Technology 120

PR 20/20

MARCH 7, 2023

HubSpot Inbound Certification HubSpot offers a free flagship course called the Inbound Certification for those marketing pros looking to get a deeper understanding of inbound marketing. Much of the work is done for you, thanks to ample online digital marketing courses and certifications. Did we mention many of them are free , too?

Course 52

Course Marketing Analytics Google 52

Cision

OCTOBER 17, 2017

HubSpot Marketing Manager Rachel Sprung describes how lack of demonstrated research reflects poorly on the PR professional :”Blindly pitching a journalist without performing any background research is a bad move.” View our on-demand webinar “Media Relations Hacks: Getting Your Share of Media Coverage.”

Pitching 275

Pitching Public Affairs Report Guidelines 275

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. The creator of an inbound marketing and sales platform, HubSpot’s blog is entertaining and very tactical. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. For example, HubSpot ( @HubSpot ) offers the HubSpot Academy , which allows users to learn the platform at their own pace and become familiar with each function and module.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

MAY 15, 2019

HubSpot and CNBC. We’re hosting webinars, courses, summits, and conferences. Larry Kim is one of the most well-known influencers in the world of digital marketing. From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc.,

Interviews 123

Interviews Facebook Software Social Media 123

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. On demand: This webinar is a must-see ??. The PR 20/20 team loves INBOUND. You’ve earned it!

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Well, aside from our agency’s passion for continuing education, we firmly believe in HubSpot—that’s why we were HubSpot’s first ever agency partner back in 2007, and it’s why we’ve grown our services around HubSpot since then. On demand: This webinar is a must-see ??. The PR 20/20 team loves INBOUND. You’ve earned it!

B2C 52

B2C Comparison B2B Data 52

PR 20/20

JUNE 5, 2018

HubSpot Inbound Certification. HubSpot offers a free flagship course called the Inbound Certification for those marketing pros looking to get a deeper understanding of inbound marketing. Much of the work is done for you, thanks to ample online digital marketing course and certifications. Did we mention many of them are free , too?

Course 64

Course Marketing Analytics Google 64

Critical Mention

MAY 15, 2019

HubSpot and CNBC. We’re hosting webinars, courses, summits, and conferences. Larry Kim is one of the most well-known influencers in the world of digital marketing. From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc.,

Facebook 69

Facebook Software Agency Community 69

Cision

JULY 6, 2017

Marketo, Oracle Marketing Cloud, HubSpot, Pardot, Eloqua, Act-On, etc.), Don’t leave out anything important, like the date of a webinar or an email address to expect a PDF attachment from (they might need to whitelist it if it’s a generic email address). If you use marketing automation software (e.g.

Blogging 168

Blogging How To Privacy Mobile 168

PR 20/20

JUNE 14, 2018

Performance data from Google Analytics, HubSpot, Salesforce and Facebook ads are powerful on their own. Watch our on-demand webinar, Bringing Structure and Meaning to Numbers , for 12 ways marketers can dive deep into data to drive results. Source: Databox. Track Everything in One Place From Any Device. Source: Databox.

Data 51

Data Report Analytics Privacy 51

PR 20/20

OCTOBER 24, 2017

Are you a HubSpot user? Check out HubSpot’s lead flows feature , which allows you to create various styles of subscription pops. For certain HubSpot customers, you can even integrate lead flows with nurturing efforts to trigger automated emails, enroll in workflows and more.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Buzzstream

AUGUST 12, 2020

For example: “Guest post idea: A GTM Search Marketing Strategy for Turbulent Times – Featured in Marketo, Hubspot, MediaPost.”. Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic.

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR 20/20

APRIL 1, 2021

Webinar library. Corporate partners/sponsors , including: HubSpot, Drift, Persado, MarketMuse, Mobilewalla, Pattern89, Pandata, rasa.io The Basic Plan comes with access to: Dozens of on-demand courses from industry experts. Live monthly Ask Me Anything sessions with instructors. AI Tech Showcase product demos. Private Slack community.

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

MAY 31, 2023

But with HubSpot, you can turn those missed opportunities into successful conversions and happy members. HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. This is where HubSpot's CRM can be a game changer. Don't worry; we've all been there.

How To 81

How To eBook Infographics Content Marketing 81

PR 20/20

JUNE 26, 2018

Our entire team is certified when it comes to digital marketing expertise, like Inbound Marketing, HubSpot or Google Analytics. Other options: Accompany your client to an industry conference or tradeshow, sit in on a competitor webinar, or attend the local roundtable event on a hot topic. Attend industry events or get certified.

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

MAY 16, 2023

A quick and easy way to get started is using HubSpot's free Make My Persona tool. Using a tool like HubSpot Reports , you can examine performance on individual assets, website pages, email campaigns, social channels, and—once created and set up in HubSpot—your personas. Here's how.

Marketing 69

Marketing eBook Resources Tools 69

Sword and the Script

DECEMBER 5, 2017

It was basically an extended webinar that rebroadcast recorded sessions presented by industry influencers, albeit it came with some interesting nuances. Dreamforce or the Inbound conferences, by Salesforce and HubSpot respectively, might fall into that category. Clearly, there are examples where it can work.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

FEBRUARY 6, 2023

Webinars A webinar is a double whammy when it comes to lead generation. When thinking through the topic of a webinar, consider: What service / product line is our top sales focus right now? ❗️ Example asset : Ready North works with clients on or considering HubSpot.

eBook 52

eBook Resources Survey Examples 52

Waxing UnLyrical

JUNE 1, 2011

In fact, you’ll hear me talk more about the campaign on the webinar I’m doing tomorrow for Marketwire/HubSpot … and until June 20, at least, my avatars everywhere will be blue. And maybe you have other ideas on how we can move the needle for USA for UNHCR and refugees … and if so, I’m all ears.

Twitter 110

Twitter Writing Social Media Facebook 110

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. Catherine and I met last year at HubSpot''s Inbound conference during a Minneapolis user group meet-up in Boston.

Marketing 91

Marketing Small Business Interviews Internal 91

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. HubSpot was clearly onto something.

B2B 130

B2B Trends Video Course 130

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers.

B2B 57

B2B Content Marketing Trends Marketing 57

PR 20/20

JANUARY 3, 2019

During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. For those who missed it, we recapped 12 takeaways, like how to define goals, scrub your data, take advantage of HubSpot features and more.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Webinars are the most engaging, personable type of content. Build awareness and spark engagement by promoting your webinars through Cision Distribution. Blog Content Creation. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Prohibition

FEBRUARY 16, 2021

It’s ideal for webinars and virtual meets , and is transforming networking events and opportunities across the channel. Visit here to find out more about our bespoke B2B packages or click the link to discover more top B2B marketing trends for 2021 in our free webinar. The compatible platforms are: Axciom. HG Insights. Oracle Eloqua.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

PR 20/20

JUNE 19, 2018

form completion, phone call, webinar registration), as shown in yellow. This type of tracking can be done through Goals and ecommerce tracking in Google Analytics, or a platform like HubSpot or Marketo. For example, in HubSpot I can see if a new lead arrived to, or viewed, one of my blog posts before converting.

How To 81

How To Marketing Analytics Data 81

Polaris

DECEMBER 7, 2014

5: HubSpot. Who: HubSpot sells marketing automation software, but it’s also a leading provider of free insight and education for inbound marketers. It delivers this service through ebooks, templates, webinars, white papers, online tools, research and more. Format: Downloadable Excel spreadsheet.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Contently - Strategy

NOVEMBER 7, 2019

They’re looking for educational content to help them answer some of their questions and concerns—think blog posts, e-books, and how-to webinars. Let’s take a look at HubSpot Academy’s workflow for the User Blog. This way, they can make sure writers create articles that educate and inspire HubSpot users.

Strategy 79

Strategy Education System Writing 79

PR 20/20

FEBRUARY 7, 2023

HubSpot's annual State of Marketing Trends report is an excellent example of a whitepaper aimed at helping marketers prioritize their strategies and outperform their goals. Webinars Webinars make for ideal top-of-funnel content because of their ability to cover in-depth information on a topic and answer questions from attendees in real time.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MARCH 30, 2016

To solve for business growth challenges, PR 20/20 organized an interactive Cleveland HubSpot User Group (HUG) event on Wednesday, March 23 featuring the Marketing Growth Hackathon TM. The Marketing Growth Hackathon TM : HubSpot Edition. Greater value in a HubSpot license. There has never been more noise. Dynamic campaign ideas.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

MAY 24, 2018

From HubSpot ( @HubSpot ): “Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Scheduled future webinars. Profile Personas. Before diving in, develop a deep understanding of your audience personas. Engaged contact database. Customer testimonials.

Marketing 40

Marketing Comparison Internal International 40

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics.

Survey 174

Survey Marketing B2B Study 174