Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. Know how well your messaging works.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to stand by it. The post How To Master The Public Apology: PR Tips appeared first on Crenshaw Communications.

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5W PR

MAY 6, 2022

While creating a unique product is important – it is also essential that the possible customers remain aware of the product. So, when a fintech company is putting out a new product , it should consider the following PR tips: Communication Strategy. The success of the new fintech product will depend on many factors.

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How To SEO B2C Content Marketing 88

PR Fuel

JANUARY 12, 2024

Launching a new product is an exciting time for any business. But in today’s crowded marketplace, it can take a lot of work to get your product noticed. That’s where using a PR distribution service for your product release can help.

How To 52

How To 52

Onclusive

JULY 22, 2021

Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences purchases of your products and services. The post How to Optimize Messaging and Soundbites to Drive Success appeared first on Onclusive.

How To 370

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Agility PR Solutions

JANUARY 18, 2024

Think of launching a product like throwing a party. This guide is your party planner, showing you how to blend PR and tech in your go-to-market strategy to throw a launch party that everyone remembers. […] The post Product launch planning: Integrating PR and tech in your go-to-market strategy appeared first on Agility PR Solutions.

Product Launch 103

Product Launch Strategy Marketing How To 103

Cision

FEBRUARY 13, 2017

Key features: Most people know the Google AdWords promotional product, which has been surprisingly stable for a few years (with minor bells and whistles). Google also has an AdWords Express product that permits Google to manage some of the nuances of your ads. Google AdWords. Google My Business.

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Google Mobile How To Skype 244

Agility PR Solutions

AUGUST 19, 2020

So, since the internet is rife with both reliable reviews and untrustworthy people, how do you decipher what is and is not a dependable […]. The post How to spot fake product reviews online appeared first on Agility PR Solutions.

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ImPRessions - Crenshaw Communications

MAY 5, 2022

For me, following a routine is a great way to feel productive and comfortable working from home. Since this is my first PR job, there are many things I didn’t know – from how to use Cision to how to prep for a client meeting. The post How To Kill It As A PR Assistant appeared first on Crenshaw Communications.

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5W PR

FEBRUARY 22, 2024

How to increase consumer spending To have a lasting impact on customer purchasing behavior, don’t rely on tricks to increase consumer spending. Personalized consultations, customization options, or VIP memberships further elevate the experience, making customers feel valued beyond the product itself.

Consumer 78

Consumer Strategy Ethics Customer Service 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “Our products are very high quality. Who doesn’t claim to have the best people, products, and value? So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? Analyze trends and note how the business conforms to them.

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ImPRessions - Crenshaw Communications

AUGUST 29, 2022

When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch. The post How To Manage Being “Ghosted” By Media appeared first on Crenshaw Communications. Timing is key.

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How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

JUNE 17, 2021

Here are some key takeaways on being productive and connected to colleagues no matter your location. Come at it from a productivity standpoint and make a mutual decision about your hours. Productivity levels are higher . Workers are happier and more productive WFH, no matter the time zone. . Be transparent.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. And despite its name, it is definitely not limited to consumer products. Timing is everything, even in B2B Tech PR.

B2B 156

B2B How To Privacy Retail 156

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market.

Creativity 88

Creativity Video Social Media Education 88

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

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5W PR

SEPTEMBER 29, 2022

For a skincare product to gain followers on Instagram, constant effort and good content are very important. Given below are tips to elevate the Instagram profiles of skincare products. Create Product Tutorials. Product tutorials help to promote brands and they are a very popular type of video content on Instagram.

Instagram 88

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Agility PR Solutions

APRIL 7, 2021

Americans are seeking out and are willing to pay a premium for environmentally friendly products, but most (74 percent) don’t know how to identify them—suggesting that marketers aren’t positioning these products optimally.

Consumer 78

Consumer How To Study Marketing 78

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Master all five, and your product will likely land in the spotlight. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests.

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OnePitch

MAY 17, 2023

This pitch landed a company feature and product review in The San Diego Union-Tribune for their approach to hand-curated experiences and high-touch concierge services for employees and employers.

Pitching 88

Pitching How To Employee Company 88

Onclusive

JUNE 16, 2023

There are several reasons why the number of de-influencers has grown in recent years: Lack of authenticity: As influencer PR has become more mainstream, some influencers have been accused of lacking authenticity or promoting products that they don’t actually use or believe in. What does this mean for brands and PR professionals?

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How To Consumer Social Media Community 195

Business Wire

AUGUST 4, 2022

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that. Business Wire's push technology places your news release in front of thousands of journalists, databases, search engines, and social channels.

Blogging 366

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Onclusive

DECEMBER 1, 2021

In fact, 90% of our users agree that Onclusive’s platform promotes team collaboration with their colleagues in marketing, product and other functional areas: As we continue our blog series next week, you’ll learn more about evaluating comprehensive media monitoring and social listening capabilities. The answer is yes!

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How To Software Media Analytics 397

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Product direction reveals the ability to grow and adapt. Ready to give Onclusive a test-drive?

Technology 195

Technology Comparison How To Software 195

Prowly

APRIL 11, 2024

Media monitoring report is a document that analyzes coverage received from […] The post How to Create a Comprehensive Media Report? Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? appeared first on Prowly Blog.

Report 104

Report How To Media Data 104

ImPRessions - Crenshaw Communications

JULY 26, 2022

Informed by my own experience, here’s how to work successfully from anywhere. Constant lack of internet connection is unprofessional, unreliable and ultimately less productive. Employees work most productively when they feel trust, support and empowerment by their employers. Adopt a self-starting attitude .

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Ronn Torossian

AUGUST 20, 2021

With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. The post How to Brainstorm Ideas for your PR Campaign appeared first on.

How To 195

How To Radio Newspapers Company 195

ImPRessions - Crenshaw Communications

APRIL 13, 2022

” An organization linked to a coherent purpose can make better products, offer better services and attract better employees. The post How To Build A Purpose-Driven Brand appeared first on Crenshaw Communications. Her statement is backed by impressive research. That’s the power of purpose.

Brand 296

Brand Branding How To Corporate 296

Agility PR Solutions

NOVEMBER 24, 2019

So you have a business, and you want to get more customers using your services or buying your products. How do you do that, though? The post How to make SEO a productive part of your PR strategy appeared first on Agility PR Solutions. You may be […].

SEO 85

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Agility PR Solutions

JUNE 13, 2023

Learn how to streamline your business processes and workflows to increase efficiency and productivity. Discover the benefits of streamlining and gain insights on how to optimize your organization’s processes. Discover the benefits of streamlining and gain insights on how to optimize your organization’s processes.

Software 85

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ImPRessions - Crenshaw Communications

AUGUST 4, 2023

You can use what you already know about the angle or product, as well as the specific area of expertise your interview subject can address, to adapt them: When you were developing this solution, which customer pain points did you have in mind? The right questions are designed to bring out those details.

Interviews 296

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HMA Public Relations

MARCH 18, 2020

The post How to stay productive while working from home appeared first on HMA Public Relations. In order to help flatten the curve of COVID-19, many employers are encouraging employees to work from home – Team HMA included. Check out these tips to make the most of remote working!

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Prowly

NOVEMBER 13, 2023

With a […] The post How to Use Sentiment Analysis in PR? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR. The 2023 Guide appeared first on Prowly Magazine.

Analysis 219

Analysis How To Analytics 219

NewsWhip

OCTOBER 4, 2022

This addition is perfect for saving you time whilst enabling you to expand your knowledge of how to construct and edit high-quality searches to meet your unique needs. The post Q3 2022 NewsWhip product updates appeared first on Newswhip. All the searches are ready to go and can be used as they are.

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PR for Anyone

MARCH 23, 2022

It’s hard to think about holidays when the flowers are blooming and it’s sunny and warm but if you don’t get your submission in by June, don’t count on seeing your product in any magazines when it’s cold and snowy. The post How to Get in Magazines appeared first on Christina Daves - PR Strategist.

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ImPRessions - Crenshaw Communications

AUGUST 13, 2020

Although agencies will be able to better anticipate expectations on the client side as your relationship progresses, a lack of alignment here can have a dangerous ripple effect for the relationship and its productivity. The post How To Manage A PR Team: 5 Tips appeared first on Crenshaw Communications. Don’t be shy.

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PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. In short, instead of treating your website like a static product brochure, treat it as a living, ever-changing entity. ? A few of these include: Our free Website Grader tool.

Engineering 86

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