Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. Marketing: The main goal of marketing is to promote and sell products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. They can have different size followings or celebrity statuses that they use to promote a specific piece of content such as a new product, a particular topic in the news agenda, or a company/service.

Digital PR 62

Digital PR Strategy How To Marketing 62

Sword and the Script

DECEMBER 20, 2022

These won’t be used for major bylines, important press releases, and other critical missives where every word counts. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 102

Media Advertising Advertising Print 102

Buzzstream

FEBRUARY 1, 2024

If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals. With email outreach, you get out what you put in.

Pitching 87

Pitching Infographics Survey Resources 87

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads. It’s not enough to learn how to write a press release, though.

Guidelines 80

Guidelines SEO Social Media Engineering 80

Doctor Spin

FEBRUARY 22, 2024

PR professionals strive to build and maintain a positive image for their organisations by promoting transparency, demonstrating social responsibility, and engaging in open dialogue with stakeholders. Monitor word-of-mouth and press coverage. Source: Journal of Communication 1 Botan, C., & Taylor, M. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Your audience finds your content in many ways, but one of the main ones is through search.

Google 113

Google Guidelines Web B2C 113

Prohibition

FEBRUARY 27, 2023

This is a great example of how simple but well done content can go viral. This led to online debate about how people pronounce it – with some people feeling called out for adding the ‘p’ and loyalists insisting that it’s pronounced without. But it got people online, on social media and the press, talking about the brand!

Brand 62

Brand Branding Viral Fashion 62

Barokas

JULY 3, 2019

Will another whitepaper really generate results or extend the reach of your message? In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. No matter the type of content—bylined article, blog post, podcast, video script, whitepaper—the challenges are the same.

Case Study 100

Case Study B2B Survey Education 100

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

How does a PR team keep the momentum going if things get quiet? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. But after the initial executive moves, product launch, or funding announcement, then what? Be an expert. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Use free PR and media tools. It may seem a small thing, but it pays to be stingy – or at least strategic – with newswire distribution of press releases. For one thing, a press release isn’t necessary for every announcement. But in the real world, budgets can be lean, or maybe they’re subject to change.

Infographics 149

Infographics Retail Resources Employee 149

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? I saw an opening in the marketplace to translate the capabilities of social media for B2B purposes, and I believe there is still a lot of opportunities there.

B2B 79

B2B Social Media Company Marketing 79

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. Video is a great way to grab the attention of your audience.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

SEPTEMBER 8, 2020

>>> More than a proactive partner: an extension of your team. Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

NOVEMBER 22, 2022

We asked the 483 communications pros that took the survey – 70% of which have 11 or more years of experience – the following question: Which of the following are techniques your organization uses to measure the results of communications or PR efforts? PR measurement. PR measurement.”. The 10 most common ways for measuring PR.

Measurement 85

Measurement Survey Web Software 85

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Here are some things to consider when planning your next campaign. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR as a lead generation machine. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. B2B Lead Generation ). B2B Content Marketing ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 1) 3 Strategic Ways to use Press Releases for Meaningful Influence.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Contently - Strategy

OCTOBER 4, 2018

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones. Your brand voice on Facebook.

Brand 111

Brand Branding LinkedIn Instagram 111

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . Here are our top 10 tips for how to take on a higher level of public relations. Know your Audience. Create a PR Calendar.

Company 81

Company Brand Branding B2C 81

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Preview any presentations your business is providing at the conference.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Contently - Strategy

NOVEMBER 12, 2019

Now go forth, excel at your internship, and get your content career off to a promising start. Now go forth, excel at your internship, and get your content career off to a promising start. Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

OCTOBER 29, 2016

This is especially true for B2B organizations, with complex products and prolonged sales cycles. Attract: Get More Mileage out of B2B Content. Previous studies have shown that most of the content B2B produces goes unused. Perhaps if we made the materials easier to find, more of it might go to better use.

B2B 60

B2B Marketing Analysis Content Marketing 60

Sword and the Script

FEBRUARY 4, 2020

According to Catalin Cimpanu , who pens Zero Day for ZDNet , CEO David Ives confirmed the attack “hit core server and engineering workstations inside TVEyes’ network, primarily in the US, but also some systems located abroad.”. Broadcast monitoring, search & alerting are functioning for all US DMAs.

Software 101

Software Analysis Data Tools 101

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. This post covers some things you or PR team should consider doing to extend your investment in PR. This post covers some things you or PR team should consider doing to extend your investment in PR. 4) 3 Cases Studies of Augmented Reality in B2B Marketing [UML].

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. This becomes a theme or column for a monthly blog post. Share your post liberally on social media. 2) Interview your speaker before the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. As it is every week, below you’ll find three articles, I’ve vetted, highlighted and recommend for your perusal.

Tools 67

Tools Marketing Advertising Advertising 67

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Especially in B2B, multiple decision makers from multiple departments, including procurement and IT, weigh in on any given decision. The B2B marketing struggle comes full circle in production.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. PR manager shows organizations how to leverage web networks for business development purposes. Some companies allocate budgets for promotion on social media. Is your colleague camera shy?

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

OCTOBER 31, 2017

Instead, it’s another thing you need to learn how to do well to make your initiative successful. Those four engines are as follows: Engine 1: Focus on the audience, not your product. To build an audience you have to get visitors to your content hub. Yet I worry about some of the efforts I’ve seen or heard about.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Doctor Spin

MAY 21, 2023

Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. Why a PR Agency is Your Secret Weapon IV. This arrangement lets the agency become deeply familiar with your brand and objectives.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52