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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

Yet there are times in any industry when clients or customers don’t need to know how the sausage is made. The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client.

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3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. The term is a little misleading, however.

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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. Unexpected things happen, and it’s our job to be prepared. When in doubt, overestimate the time needed.

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PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

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7 Ways To Prep A CEO For A Broadcast Interview

ImPRessions - Crenshaw Communications

For PR pros , landing an on-air interview for a C-suite executive is a big deal. But what if an executive isn’t fully prepared? Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview.

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PR Tips For Announcing A SPAC Transaction

ImPRessions - Crenshaw Communications

Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC. It’s a good idea to plan several announcements after the big SPAC splash to keep media excited about the company- anything from partnerships and new hires to data or product news works well here.

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What is SXSW and How to Prepare Your Brand to Attend

5W PR

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark. What is SXSW?

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