The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It’s time to start thinking how to amplify your coverage. It’s time to start thinking how to amplify your coverage. You’ve got a hit in an online newspaper?—?brilliant?—?that’s brilliant?—?that’s

Retail 168

Retail Internal International Twitter 168

The Stalwart Blog

AUGUST 18, 2015

A few minutes went by and she came on again and said, “We need someone to volunteer. If someone doesn’t and you get picked, you’re going to lose out on the $400 travel voucher and you’ll only be rebooked.”. If someone doesn’t and you get picked, you’re going to lose out on the $400 travel voucher and you’ll only be rebooked.”.

Travel 60

Travel Company Communications 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. ” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career.

Crisis 0

Crisis Reputation Study Trends 0

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? Go Gators! – my second favorite orange team).

Ethics 91

Ethics How To Survey Interviews 91

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. Q: Your journey is quite inspiring. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

Maxim Behar

JANUARY 11, 2024

Hello, how are you? A big question mark is what charisma means and how it is perceived by different people. You think about your colleagues, projects, employees, customers, turnover, and everything else. Host ( Teodore Danchev): Hi friends I'm Teo and I'm honored to be conducting this master class. What qualities do they have?

Leadership 59

Leadership Social Media Creativity Ethics 59

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. How do you define crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Buzzstream

MARCH 26, 2020

We will also talk about how you can reach out to them effectively to form a successful collaboration. How To Find The Right YouTuber For Collaboration. The others that didn’t respond should be bumped for six months before you reach out again. . And one of the most popular platforms that these influencers use? Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

Mindful Marketing

JUNE 29, 2019

How much does the pizza insurance cost? According to Domino’s it’s “ free for all customers.” ” Some may be thinking, “But, there are no free [pizza] lunches,”—customers must be paying for the insurance indirectly. Those events could prove financially devastating, if not insured.

Insurance 76

Insurance Insurance Financial Writing 76

Bad Pitch Blog

AUGUST 15, 2010

And then there are the others: ungrateful customers, depleting you of every ounce of patience, energy and tolerance. While getting rid of business is not in the handbook on How to Make Money During Tough Times , calling up your worst client and saying, “Go,” might just be the best thing that has ever happened to you.?? What can you do?

Handbook 102

Handbook Conference Energy Meeting 102

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

AUGUST 22, 2017

Sales is unsure of handing over its customer database for email marketing campaigns. We need to talk like our customers, and understand their motivations, pain points and frustrations—on a level beyond what most professionals have ever attempted. Why do we need a blog? What is the ROI of social? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Communications Conversations

FEBRUARY 17, 2016

1: How will I get new clients? Do you know how you’re perceived among your peers? The first two above definitely play into how well you’ll do when it comes to uncovering new clients, but without the hustle, it’s all for not. I’ve been solo for six-plus years now and never had an official “office.”

Meeting 60

Meeting Trends Web Conference 60

Maxim Behar

SEPTEMBER 27, 2022

How has the situation in our country affected the business? This is the generation between 22 and 30 and the first generation after the war, the World War II, which has never in any way had the slightest problem to fight and to solve. Host: Mr. Behar, what kind of a summer are we sending off?

Government 52

Government Tourism Ethics System 52

Beyond PR

JUNE 12, 2018

For business owners, superfans are dream customers. You don’t need millions of customers ; you just need the right superfans. They take great pride in being associated with your brand, and they will go out of their way to share their loyalty and recruit new customers to the fold. So how do you get superfans?

Brand 49

Brand Branding Groups Fashion 49

Sword and the Script

MAY 5, 2015

There were plenty of empty seats on that flight and this should never have happened in the first place. CSR #customer. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. We’ve been through this before.

Airlines 60

Airlines Travel Customer Service Crisis 60

Mindful Marketing

DECEMBER 17, 2015

Among her achievements, Wendy planned an executed the original public relations strategy that helped fuel the spectacular growth of Peppers and Rogers Group, the world’s preeminent customer relationship firm. No matter how you plan your day something comes up unexpectedly and you have to rise to the challenge.

Communications 50

Communications Marketing Internal International 50

Communications Conversations

FEBRUARY 3, 2015

How that first internship help shape you into the rock star you are today? How did working for academia differ from working for corporate America? I was (and still am) really drawn to how fast everything moves in the digital space. Solely because of the heart and spirit of the interviewee: Jamie Kvamme. Determination.

Interviews 60

Interviews Corporate Meeting Customer Service 60

Sword and the Script

MAY 9, 2017

The month of May will see a sunset on an iconic American performance in the Ringling Bros. and Barnum & Bailey Circus. Like many in the middle , I have mixed feelings around the circumstances of its demise. It does seem to me as if a small piece of tradition will be lost forever. 1) Elephants Marching. 2) Snakes on Capitol Hill.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There are some caveats to note. Third, thank you to all who participated.

Writing 190

Writing Communications Marketing B2B 190

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. *By a first-time (self-publishing) author. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Link building is integral to getting your business online exposure.

Examples 133

Examples Software Pitching Tools 133

MaccaPR

DECEMBER 19, 2019

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight face or, inspired by the actress featured in Peloton’s widely-maligned TV spot, a terrified face? Here are four: Lesson #1 - Don’t Blame Your Customers – Even If You’re Certain They Deserve It. views and was watched more than 7 million times on YouTube.

Marketing 107

Marketing Exercises YouTube Consumer 107

Solo PR Pro

DECEMBER 8, 2015

While traditional customer lifecycle documents and graphics often focus only on the client acquisition phase, we are firm believers that approaching all stages of your engagement with the client as one continuous cycle is the best way to keep and grow your business. Qualify the Opportunity.

How To 40

How To eBook Measurement Resources 40

5W PR

FEBRUARY 1, 2020

There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service. It’s what a customer things and feels when they see a product, and why they choose that one instead of the other one next to it on the shelf. Importance of Branding in 2020. Those people are wrong.

Brand 109

Brand Branding Publicity Consumer 109

Prohibition

AUGUST 4, 2021

It has always been, and in this digital age, it’s under a magnifying lens that was never before possible. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. Propagating a positive first impression is imperative to your success as an entrepreneur.

Reputation 62

Reputation Company Engineering Banking 62

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Link building is integral to getting your business online exposure. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Link building is integral to getting your business online exposure. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

PR in High Definition

OCTOBER 26, 2020

It’s a sector that never gets tired; tech advances never cease to amaze and enthrall me. In our COVID-threatened world, the shops shut and re-opened again, shopper numbers declined and changed their habits, most likely permanently. We have always worked with tech-driven companies, building their profiles and shaping reputations.

Retail 62

Retail Reputation Transportation Technology 62

Cision

APRIL 27, 2017

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision.

Data 264

Data Leadership Tools Advertising 264

PR in High Definition

JULY 28, 2021

However, for some brands, this only opened a can of worms when employees and some customers surfaced stories of how the brand had actually been discriminating against minority groups. And that includes brands too. Elsewhere, did anyone in the UK really notice that Richard Branson went into space on the day of the Euro 2020 final?

Social Media 71

Social Media Exercises Banking Employee 71

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Table of Contents Why is Promoting My Products/Services/Content Important?

Infographics 62

Infographics Pitching Writing Blogging 62

Prohibition

DECEMBER 17, 2021

Examples of a crisis include natural disasters, such as floods, earthquakes or fires; conflict or war; death or severe illness in the family; divorce or family breakup; sexual, physical or emotional abuse; losing your job; being involved in an accident; committing a crime you can’t remember. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

FEBRUARY 3, 2016

How did you get your start in PR? Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. The advertising strategies of the past no longer stack up to today’s audiences.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

APRIL 17, 2018

1) How would you characterize the state of marketing infrastructure in 2018? By his own assessment he “started out as a young, idealistic creative” with a degree in art history. It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. But it also brought experience.

Marketing 62

Marketing Technology Data System 62

Buzzstream

DECEMBER 17, 2020

It was incredible to get a peek into how so many of the teams in the space work, so you’re in for a treat with these recommendations. From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

SEPTEMBER 6, 2012

(If you missed part one, then drop everything you’re doing and go read Reviving the Customer Experience – One Food Truck at a Time: Part 1 first. Now it’s time to talk about the rise of the food truck phenomenon , its head-on collision with the explosion of social media, and how social changed the game. JK: Oh absolutely.

Twitter 73

Twitter Social Media Interviews eBook 73