Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 78

Communications Measurement Tools Enterprise 78

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. New communication channels (newsletter, blog, etc.).

How To 99

How To Guidelines Creativity Examples 99

Contently - Strategy

JULY 24, 2019

While it’s exciting to launch something from the ground up, many of us are handed half-finished projects and asked to push them over the finish line. Or maybe you’re a communications professional from a different department, and you’re feeling overwhelmed with all the blog posts published before your time.

Strategy 86

Strategy Content Marketing Measurement SEO 86

The Hoffman Agency

NOVEMBER 18, 2022

At Hoffman, your team is there for you to lean on. Your team would rather you communicate than suffer from burnout. Twitter copy can fly through approvals at lightning speed, but it doesn’t always look good to a client. No matter how many posts you have to schedule on Sprout, take the time to review everything.

Conference 36

Conference Social Media Resources Digital PR 36

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? 1) How long should a blog post be? So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Barokas

AUGUST 1, 2019

The challenge of implementing an effective content strategy, and then maintaining resources to consistently create, distribute, measure and repurpose content, often leads to de-prioritization of content projects. Maybe bandwidth is tight and upper management won’t approve a bigger content budget. Your Competitors Disagree.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. 1) Talkwalker lets you run your data through their AI. It’s a very interesting way to break down what your fans on social think versus what your customers think,” said the rep.

Internal 63

Internal International Data Media 63

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# I didn’t expect to get the answers that I did. pts Settings.

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

AUGUST 25, 2010

I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). . “It’s time,&# she heard it whisper. Friggin H, she said to herself, with not a little irritation.

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Tools Google Twitter Facebook 100

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. The person refused, because, as I later learned, they get paid for posting.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

FEBRUARY 15, 2011

We either work during our holidays, … except instead of being at the office we do it from home, the beach, the cabin, wherever it is we trick ourselves into believing we are getting away from it all… Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0. No one else knows how to do our jobs. Schedule posts.

Social Media 75

Social Media Guidelines Media Video 75

Sword and the Script

JUNE 6, 2017

How would you characterize the difference in roles? The best way to describe the differences is that agency life affords you the on-the-job training aspect while doing your day-to-day. 2) Having been on both sides of the table, what do you think corporate communications could do to get more out of their agencies?

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

SEPTEMBER 27, 2016

Has your B2B PR firm stopped bringing ideas to the table? Don’t miss a post: subscribe to this blog by email here. Here are a handful curated from around the web for your perusal. Smaller PR agencies often have fewer clients, which means they can place a greater focus on your business. Post some tweets?!

B2B 60

B2B Corporate Agency Creativity 60

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project. “User engagement&# is the buzzword just seeping its way through every CEO’s checklist. .

Social Media 78

Social Media Web Media Measurement 78

Sword and the Script

APRIL 2, 2019

Anyway, these law firm panels are basically, an approved vendor list for large organizations that have lots of legal work – litigation, patents, trademarks, contracts, employment, and on and on. Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house.

Agency 92

Agency Trends Marketing Survey 92

Buzzstream

JUNE 25, 2020

I’m very eager to get this rollout in the hands of my media relations team!” Our goal here has been to introduce features that let those teams get their work done in the most efficient, most accurate way possible; all without shoehorning them into one constricting process. ” Kelsey Libert, co-founder at Fractl.

Web 167

Web Tools Examples Video 167

Buzzstream

JUNE 3, 2020

Although we’re confident that this update is going to make life much easier, we also know that teams are going to have to get accustomed with the new UI and workflow capabilities we’re building into the update. We covered all of the changes in the new UI in this blog post , and have also given everyone the chance to try it out.

Engineering 123

Engineering Blogging Web System 123

Sword and the Script

NOVEMBER 10, 2020

In fact, the report surfaces some of the problems in culture and the business environment that get in the way of that productivity – and leads to this type of dissatisfaction. >>> More than a proactive partner: an extension of your marketing and PR team. . >>> 3% don’t like any of their content.

B2B 139

B2B Marketing Survey Case Study 139

Bianchi Biz Blog

MAY 11, 2023

Our second Automotive News PACE Award blog post, “ Understanding the Automotive News PACE Awards Process ,” we discussedwhat the PACE Award submission process entails and how you can ace it. With several moving pieces and requirements, we suggest appointing one person to drive your effort. And we’ll share them here.

Automotive 83

Automotive Mobile Engineering YouTube 83

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. With the right audience data, Facebook advertising can get your brand in front of your targets. This is particularly true for B2B PR and marketing teams. Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Cision

JUNE 1, 2017

So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there. Read or view the video below to get their take on the industry. What is your favorite career accomplishment thus far? Let us know what you think!

Sports 245

Sports Agency Industry Creativity 245

Contently - Strategy

SEPTEMBER 13, 2019

You’ve got a cup of coffee next to your laptop and you’re typing away like the devil is nipping at your heels. You’re on deadline, the story goes live in an hour, your editor’s lighting up Slack with last minute questions, and you just. “We update 90 old blog posts per month.”

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

Solo PR Pro

MARCH 14, 2023

So, you’ve decided to start your own solo PR business. Striking out on your own can be overwhelming as you are faced with a myriad of decisions. Today's post simplifies those starter tasks with five key things that can help you get out of the starting blocks and on the track to running your own solo PR business.

Tools 52

Tools Banking LinkedIn Meeting 52

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 17, 2020

However, they can completely transform the success of your campaigns and add value to the quality of work that is being produced. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

SEPTEMBER 4, 2010

This is someone who is full of life, always has a good thing to say about other people (even when I don’t), and is as close to a human dose of Vitamin B as you can get. We get so busy doing this, doing that, going here, going there, excited about a new development, crushed by another that did not pan out. My dog Suzy gets this.

Facebook 75

Facebook Twitter Measurement Blogging 75

Waxing UnLyrical

DECEMBER 9, 2010

I wish I could explain why I thought it was a good idea at the time, but it entered and left my brain as quickly as you can say “Why didn’t you get a Flip?!” In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A.

Video 87

Video Facebook Twitter Viral 87

Contently - Strategy

NOVEMBER 7, 2019

That checklist to help plan your route… content. That video tutorial on how to change your car’s oil… content. If your goal is to build trust with your audience and keep them coming back to your site, you need to create high-quality content that informs, entertains, educates, and inspires.

Strategy 79

Strategy Education System Writing 79

The Proactive Report

OCTOBER 19, 2015

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. It’s defined as the ability to manage your work and life tasks using technology. Project collaboration. We need to know: how to write for the web. how to communicate visually. That’s 3.2

Communications 100

Communications Training Web Analytics 100

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence.

Writing 72

Writing eBook Case Study System 72

Buzzstream

FEBRUARY 3, 2021

We’ll explore why it’s so important and how much of a difference it can make to clients, what makes a successful campaign and what changes we can expect to see this year. Gaining referral traffic for your site. Building awareness of your brand/products/services and boosting your credibility.

Digital PR 170

Digital PR Industry Strategy Film 170