Stern + Associates

AUGUST 25, 2023

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Financial restrictions drastically narrow down your PR agency choices. Assess How Well the PR Agency Understands What You’re Trying to Say Choose a PR agency that makes you feel heard.

Agency 62

Agency Publicity Measurement Strategy 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

Strong communication skills. It sounds like a no-brainer, but the truth is that communications people aren’t always excellent communicators. As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. What to look for in the ideal PR team.

Agency 224

Agency Creativity Resources Measurement 224

Reputation Us

OCTOBER 17, 2022

Recession-Proof Your Organization By Strengthening Its Reputation. How does it compare to your competition? From ESG to DEI to social justice, it is incumbent upon leaders, organizations, and corporations to take a stance…NOW! Silence suggests weakness, fear, even complicity in the minds of your staff, customers and community.

Reputation 78

Reputation Crisis Social Media Corporate 78

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? Last year the Securities and Exchange Commission announced it passed the $100 million mark for the payment of whistleblower awards, leading to $500 million in financial remediation paid by companies. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. As an African American woman, a Christian, and a millennial, social justice is near and dear to my heart.

Real Estate 111

Real Estate Community Employee Education 111

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Such biases often lead to either favorable or unfavorable assessments of others.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. I included findings from PR and communications studies on stress and workplace well-being.

Strategy 40

Strategy Employee Resources Financial 40

Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. >>> Did you know? Check out our services. distribution.

Financial 89

Financial Video Survey Google 89

PR 20/20

AUGUST 27, 2019

If you aren’t familiar, PR 20/20's Marketing Score is a free online assessment and strategy tool. Before taking the assessment, read through the following key questions that will not only provide insight into the assessment but help you to uncover valuable context and insights to improve strategic planning for your marketing program.

Marketing 46

Marketing Technology Resources Tools 46

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. Online communities fall under the public relations umbrella and these conversations have an impact on branding. Financial Loss. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. That means consumers are willing to share their data and preferences with your organization in return for a personalized, quick, easy and transparent experience. Communicate your purpose to build trust and loyalty.

Marketing 52

Marketing Storytelling Technology Community 52

Communications Conversations

MARCH 14, 2019

What made/makes financial communications so intriguing to you? Second, my role in leading finance communications is new, so it’s an exciting opportunity to shape the voice and narrative for the function and our CFO Karen Parkhill. You’ll also gain exposure to how different clients think about PR. A titan, if you will.

Sports 74

Sports Corporate Financial Industry 74

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. The marketing services industry is in a state of flux.

Agency 40

Agency Marketing Financial System 40

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. Ultimately, strategic PR planning can make all the difference in driving impactful and successful campaigns to achieve your goals and we’ll explore how. But why exactly is strategic PR planning so important?

Tools 354

Tools Internal International Resources 354

Waxing UnLyrical

APRIL 14, 2011

nearly a half-hour more time debating Ad Value Equivalency and. It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. CommAMMO Q2: ROI is a financial term. How does it apply to SocMed & mainstream PR?

Measurement 69

Measurement Financial Facebook Tourism 69

Flack's Revenge

DECEMBER 11, 2019

Read on for the details; but first, on a side note, let me say how happy I am to have discovered InsurTechNY. Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. Fusion PR does much work in the space.

Insurance 31

Insurance Insurance Financial Measurement 31

Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. This may be linked to a company’s actions, performance or communications.

Reputation 88

Reputation Financial Telecommunications Employee 88

Newsfile

JANUARY 30, 2024

Less than a year after many of these tools debuted, one-third of our survey respondents say their organizations are using gen AI regularly in at least one business function…What’s more, 40 percent of respondents say their organizations will increase their investment in AI overall because of advances in gen AI.

Trends 105

Trends YouTube Video Social Media 105

Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. This may be linked to a company’s actions, performance or communications.

Reputation 78

Reputation Financial Telecommunications Employee 78

Prohibition

AUGUST 23, 2023

By partnering with influencers who align with your brand values, you can utilise the trusting relationship they’ve cultivated with their followers. This allows you to leverage their influence and credibility to showcase your products or services to a target audience in a more organic and relatable way.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. and I thought it could be a useful tool for content marketing.

Marketing 75

Marketing System Analytics Content Marketing 75

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. strategic directions.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Caroline Kealey , developer of the Results Map also calls for a comprehensive and coherent framework for assessing communication strategies. ” Fraser Likely. strategic directions.

Conference 40

Conference Measurement Communications Employee 40

Beyond PR

OCTOBER 25, 2017

We are excited to announce the latest Cision® Communications Cloud® product release. Communicators are under constant pressure from their executive teams to prove the impact of their efforts but are having a difficult time overseeing all of their channel initiatives and managing the effectiveness of their campaigns.

Communications 73

Communications Analytics Analysis Data 73

Contently - Strategy

APRIL 24, 2019

As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. What’s not as obvious is how they should adjust their plan when scaling. Just think about how much marketing has changed over the last few years. Click here to read the entire e-book.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Doctor Spin

APRIL 7, 2023

Why Latent Activists Are Interesting for Public Relations How To Identify (and Activate) Latent Activists Establishing a Hidden Arena (i.e. "Activist I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. It’s not always a good fit, but mountains will be moved when it is.

Strategy 52

Strategy Groups Resources Wikipedia 52