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Mass Market vs Boutique: Finding the Best Hotel Group for You

5W PR

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78
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Expanding into the Hotel Industry

The Hoyt Organization

When a development company decided to expand into the hotel market, they turned to THO to help spread the word. Features in each local market – as well as placements in national real estate media along with hospitality journals appeared once the acquisition took place. What was the best way to tackle this? The result?

Hotels 52
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All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Find What’s Unique. PR Benefits.

Hotels 74
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. Travel media reported on hotels decorated in the style of Barbie.

Film 127
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Experiences Go beyond static content and embrace experiential travel marketing. Building trust is the key to winning loyal customers in this fiercely competitive market.

Travel 78
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Setting the right earned media objectives for your brand

Onclusive

Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market? For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370