Sword and the Script

JANUARY 23, 2024

If this report is to be believed, there are a whole lot of B2B technology vendors that losing deals they never even knew existed. The best way to do this is to use storytelling techniques – and identify characters and anecdotes that your target market experiences every day. 4. . * * * Need experienced help with thought leadership?

B2B 103

B2B Study Company Leadership 103

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Investment and financial performance will drive the economic recovery, but this will need to be balanced with other factors related to the environment, society, and governance.

Publicity 199

Publicity Government Crisis Employee 199

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large. Step 2: Communicate a clear value prop.

How To 142

How To Content Marketing Banking Advertising 142

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology. We could do marketing mix optimizations and even ROI, but PR was always on the outside of that.

Banking 199

Banking Marketing Measurement Leadership 199

Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. I might identify local women-owned business associations who publish a member magazine, and pitch ideas related to available funding options for minority and women-owned businesses, or the impact of gender stereotypes on big financial decisions, and how to combat them. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

Victorious PR

APRIL 4, 2023

Wachsman Wachsman aims to provide strategic communications and storytelling support to entrepreneurs, founders, and risk-takers who were defying the odds and pioneering a new digital and decentralized age, amidst shifts in the global financial system. What Makes a Good PR Firm for Crypto?

Agency 52

Agency Storytelling Financial Groups 52

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. What he feels best about is what he gained personally from working with a world-recognized expert on financial industry regulations and where they failed in the current crypto collapse. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. The technology in this story was a design application. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Mark My Words

JANUARY 14, 2021

Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

Shift Communications

JANUARY 27, 2015

Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing. We have to move past storytelling. Technology has changed. The creation of content is no longer enough. Traditionalists will get left behind if they refuse to evolve. Consumers have changed.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Cision

NOVEMBER 10, 2015

Carnival’s strategy centered on four key components: addressing the incident, showing how they are addressing the incident, adding financial commitment to the incident and showing the changes to the media so they could see for themselves. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper!

Crisis 120

Crisis Brand Branding Crisis Communications 120

Ishmael's Corner

DECEMBER 7, 2014

No doubt we’ll see more stories like “ The Invasion of Corporate News ” from the Financial Times, which lambastes organizations taking matters into their own hands. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling'

Journalism 108

Journalism Local Storytelling Policies 108

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Resolution Blog

SEPTEMBER 8, 2015

It’s another urban myth about the so-called ‘Digital Natives’ with research showing that many young people actually use technology in a sporadic, passive or unspectacular way. Andy Green ( @andygreencre8iv ) is a leading expert in Brand Storytelling, Creativity, memes and PR strategy. About Andy Green.

SEO 120

SEO Google Engineering Data 120

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society.

Marketing 52

Marketing Storytelling Technology Community 52

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Dell therefore doesn’t have to publish annual or quarterly financial reports.

Report 60

Report Financial Corporate Reputation 60

Beyond PR

MARCH 13, 2018

Reaching the final picture lies in understanding that data is key to better storytelling, campaign optimization and overall results. This strategic partnership delivers on our core promise to give communicators the tools they need to finally prove earned media’s financial impact.

Media 75

Media Consumer Analytics Data 75

Newsfile

MAY 11, 2023

In addition, there is a major trend towards increasing climate financial reporting. Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. Currently, technology companies are leading the way in digital education.

Writing 52

Writing Energy Training Education 52

Stephen Waddington

OCTOBER 3, 2019

Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. It’s a long game.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” This financial squeeze will only increase pressures to embrace cost-effective AI solutions.

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

OCTOBER 3, 2019

Our conversation covered financial performance, innovation, mental health, diversity, integration, PR’s insecurity and more. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. It’s a long game.

Interviews 60

Interviews Agency Industry Measurement 60

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So what we did was we defined the top things we care about reputationally, and then we started looking at technology solutions to enable and make that process faster. Chris: Yeah. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

Burrelles Fresh Ideas

JULY 25, 2023

This involves bringing together everything from production to sales, including human resources and financial management. For instance, a treasury management system (TMS) is designed to manage finances, financial risk, and hedging using financial marketing software and inputs.

Tools 74

Tools System How To Software 74

Sword and the Script

DECEMBER 28, 2022

Effective storytelling improves valuations. Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. 66% said conferences (including virtual).

B2B 116

B2B Marketing Survey Software 116

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Just when you thought you had all the public relations tech tools you need, fresh innovations come along.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Use strong language.

Pitching 140

Pitching B2B Infographics Study 140

Sword and the Script

DECEMBER 22, 2020

According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. Data, storytelling and blogging of grow in importance. Content Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

Measurement 120

Measurement Study Data Agency 120

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. Let’s stop considering the art of storytelling and the science of data as being mutually exclusive.

Media 75

Media Advertising Advertising Measurement 75

PR 20/20

FEBRUARY 6, 2020

David has advised 900+ marketing firms on the topics of financial management, growth, and other topics. In addition to consulting and speaking, he authored The Business of Expertise , Managing (Right) for the First Time, and Financial Management of a Marketing Firm. Overview: Can we trust our memory? Can we actually multitask?

Marketing 74

Marketing Conference Content Marketing Agency 74

Where the Fishermen Ain't

AUGUST 30, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". Transactions as Narratives.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". Transactions as Narratives.

Storytelling 20

Storytelling Technology Financial Groups 20