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Building a perfect pitch? The story is in the data

Onclusive

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out. Earning their attention.

Pitching 370
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81
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11 Top Reasons to Write a Press Release for ESG

Newsfile

In addition, there is a major trend towards increasing climate financial reporting. Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. To put it simply, your employees and stakeholders will be impressed.

Writing 52
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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society.

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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. This is an agency model that covers a core group of employees supplemented by senior experts. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board.