ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning. Its focus on real-time conversations and sharing presents an opportunity to showcase industry expertise through engaging content.

B2B 170

B2B How To Instagram Reddit 170

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast What’s the secret to success? Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.

Communications 195

Communications Corporate Measurement Reputation 195

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

Bianchi Biz Blog

MAY 18, 2023

In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be.

Agency 80

Agency Automotive Mobile Local 80

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

Internal 78

Internal International Communications Employee 78

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. The program is designed to help nonprofits strengthen their communications efforts and achieve their organizational goals. Communications projects will be completed in September.

Nonprofit 147

Nonprofit Local Training Media Training 147

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships. Quality content conveys expertise. The post Five Reasons Why B2B PR Works appeared first on Crenshaw Communications. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

JANUARY 7, 2020

Navy Chief of Information, is the first flag officer and senior active duty officer to earn Accreditation in Public Relations and Military Communication (APR+M). Accreditation in Public Relations and Military Communications signifies a high level of professional expertise and helps establish community-wide standards of performance.

Public Affairs 148

Public Affairs Communications Community Internal 148

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Less experienced leaders may need media training or informal coaching to showcase their subject-matter expertise and serve as an organization’s face and voice. With that in mind, here are some tips for PR pros to help encourage a stellar media interview performance. Know the reporter and outlet . Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. It’s a period when the role of the communication function was elevated within every organisation. This is the legacy of COVID-19 for corporate communications.

Corporate 113

Corporate Communications Government Crisis 113

5W PR

FEBRUARY 5, 2024

This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics. Email marketing also helps parenting brands track metrics like open rates, click-through rates, and conversions to measure campaign performance and refine strategy.

Marketing 78

Marketing Case Study Infographics Survey 78

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

Even if the conversation doesn’t result in immediate coverage, showcasing expertise often yields future opportunities. First, it should highlight the spokesperson’s strengths and the positive aspects of his performance, reinforcing his confidence. In other words, as long as it’s a productive conversation, we’ve already scored a win.

Interviews 308

Interviews Media Retail Course 308

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

JULY 22, 2020

Don’t underestimate the performance element. If inexperienced at public performance, an executive spokesperson should prepare and practice, and remember some fundamentals. Sharing real actionable expertise on relevant topics is the best advertising in any case. No pressure! Be gregarious, but don’t bogart.

How To 232

How To Conference B2B Advertising 232

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. But mostly, third-party influence is the domain of expertly managed corporate communications and PR. That is why they hire managers, directors and analysts and pay for control systems to measure performance.

Marketing 195

Marketing Advertising Advertising System 195

Onclusive

FEBRUARY 10, 2022

What happens next is the real fun part – at least in the eyes of our analytics-focused team here at Onclusive – you get to measure how your initiative is performing. The bottom line is that you can stop guessing what to do and start using real feedback from your audience – your campaign performance data.

Measurement 195

Measurement Pitching Data Media Relations 195

PR 20/20

APRIL 29, 2023

Content production, such as blogging, is an effective way for associations to communicate with members, build authority, increase visibility, and drive traffic to their website. By sharing insightful and informative content, associations can demonstrate their expertise and position themselves as trusted sources of information.

Engineering 77

Engineering Google Tools Blogging 77

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. genAI is just the latest arrows in our communications quiver.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. genAI is just the latest arrows in our communications quiver.

Publicity 78

Publicity Guidelines Training Transportation 78

The Hoyt Organization

FEBRUARY 12, 2024

Recent algorithm updates on LinkedIn prioritize content that distributes expertise or advice and bolsters connections with known contacts. Also, establish relevant Key Performance Indicators (KPIs) to track your progress. Moreover, rich media caters to varying audience preferences, effectively helping you communicate your narrative.

LinkedIn 58

LinkedIn Publicity SEO Storytelling 58

Presspage

JUNE 16, 2023

In this post, we explore the current capabilities of AI and look at the predictions about AI and its future for Investor communications. These tools can process large volumes of data and provide comprehensive insights into financial performance, market trends, and competitor analysis.

Financial 78

Financial System Ethics Data 78

Remote PR Jobs

AUGUST 31, 2022

This is a great way to mingle your expertise with the goals of the executive team. Showcase media and data performance tracking to prove that the work you are putting in is producing sustained, meaningful results. Overall, don’t forget that you are the trained communicator in this relationship.

Publicity 208

Publicity How To Storytelling Construction 208

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

JANUARY 20, 2020

Sure, the communications department, digital media team or paid social team could all independently amplify earned media. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Ask this bottom-line question; have you created an online presence that establishes credibility and conveys authority or expertise in a given area? Whether a marketing firm handles this or you opt for the DIY approach, your goal is an analysis that shows how your “brand” is performing compared to its stated goals.

Brand 149

Brand Branding Healthcare B2C 149

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? The company is making performative actions and not walking the walk.

Ethics 81

Ethics Community Conference System 81

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Shift Communications

DECEMBER 6, 2022

Executive communications programs remain a top way for organizations to achieve this. Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. Internal communications are key.

Communications 78

Communications Leadership B2C LinkedIn 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. It also offers the opportunity to showcase the expertise of a company or client prior to a timely newsworthy hook, making it useful during a slow period of news coverage with few announcements.

Tools 232

Tools Radio Trends Pitching 232