Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Branding Brand 94

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Marketing and sales. And have you asked the right questions?

Reputation 48

Reputation Handbook Exercises Groups 48

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. These partnerships will improve their reputation and trustworthiness.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions.

Case Study 201

Case Study Conference Exercises Print 201

Agility PR Solutions

NOVEMBER 8, 2020

In these troubled and turbulent times we find ourselves in, making your business safe and secure is not only good for you financially, but it’s good for your reputation as a business. As a public relations exercise, new employees and new customers want to be sure that working with you and shopping with you will […].

Exercises 85

Exercises Financial Employee Reputation 85

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. Inauthenticity can be quickly exposed and can lead to reputational damage. While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Sword and the Script

FEBRUARY 7, 2023

It’s as much an exercise in problem-solving as it is an exhibition of physical ability. For example, they get so focused on bringing a new product to market – and so engaged in internal meeting, after internal meeting – that they lose track of where they are and what the competition is doing. They too can wind up in a bad spot.

Exercises 94

Exercises Internal International Meeting 94

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 170

Exercises Education Case Study Nonprofit 170

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Is your legal department prepared to work in conjunction with your IT and communication departments to help protect the organization’s reputation and legal rights?

Crisis 203

Crisis How To Exercises System 203

Wadds Inc.

APRIL 19, 2023

It is itself an exercise in public relations. The authors have a broad view of what public relations encompasses, concluding it has evolved from news and reputation management to general corporate and government activity and lobbying. Claire is a Member of the Chartered Institute of Marketing.

Ethics 105

Ethics Government Corporate Exercises 105

Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. You don’t want to spend your first month’s retainer paying for their market education. PR is an exercise in altering someone’s behavior or perception for your own or another’s benefit. You won’t see much of them on your account day to day. Seriously, ask.

Reputation 60

Reputation Groups Exercises Energy 60

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. As the global economy took hold, capital moved more freely around the world, creating market and labor opportunities for companies but disrupting domestic employees. Blunders, best practices.

Employee 86

Employee Real Estate Video Internal 86

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

APRIL 14, 2017

I was part of an entrepreneurial magazine startup — I took a year away from my graduate program in sociology at Harvard to join friends — and fell equally in love with the editorial and marketing sides of the business. What are the keys to maintaining a positive brand reputation?

Reputation 177

Reputation Measurement Exercises Pitching 177

Karen Freberg

APRIL 27, 2022

As professors know, one of the things we are evaluated on is our reputation for our work, and our expertise in the subject area we are in. The combination of all of these elements together makes a dynamic assignment and exercise that has life BEYOND the classroom. Experimentation is always good to update coursework.

Exercises 101

Exercises Social Media Education Industry 101

David PR Group

JULY 20, 2016

Here’s a news flash from well-known speaker and author David Avrin: Your marketing probably sucks. In his latest book, Visibility Marketing , Avrin pulls no punches after years of consulting with companies about messaging and marketing. In the book, he offers exercises on how to develop differentiators for your business.

Marketing 40

Marketing Exercises Customer Service Case Study 40

Solo PR Pro

MAY 11, 2021

Michael Ares, MDA Corporate Marketing, LLC. When a crisis hits, there is one thing at risk from a reputation and branding standpoint that rises above all other considerations – will our key constituents believe that what we say and do in response is credible and transparent? Trust between myself and my client.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Pay attention to anecdotes from managers.

International 92

International Internal Employee Leadership 92

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Is your legal department prepared to work in conjunction with your IT and communication departments to help protect the organization’s reputation and legal rights?

Crisis 100

Crisis How To Crisis Management Exercises 100

Cision

AUGUST 9, 2016

It’s easy for organizations to obsess over what their competitors are doing instead of focusing on what they should be doing to grow—or protect—their market share. What role does social media play in reputation and crisis management today? Social media influence on brand reputation cannot be understated in this regard.

Crisis 0

Crisis Reputation Study Social Media 0

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? This simple, three question exercise can exponentially increase the probability of PR success.

Analytics 170

Analytics Measurement Data Technology 170

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m also enjoying the conversations about the future of marketing, media and public relations in this community of practice that I started on Facebook. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

ImPRessions - Crenshaw Communications

JUNE 28, 2017

While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.” That was the case this past week for Lyft, ride-share rival to Uber.

Airlines 147

Airlines Insurance Insurance Exercises 147

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Image: AJ Cann via Flickr, CC 2.0.

Exercises 82

Exercises Small Business Resources Writing 82

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. Everyone is using social media for marketing today. But does everyone who holds the reins know how to use it well and exercise good judgment? Many are just negative incidents—smoke on the horizon, if you will.

Social Media 239

Social Media Crisis Training Media 239

Sword and the Script

FEBRUARY 27, 2018

We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings. Whether you’re in sales or marketing, that’s a scary idea, because it means your opportunities to influence the decision process is reduced to content. How the Buyer’s Journey Fell from Grace.

B2B 66

B2B Trade Shows Survey Study 66

ImPRessions - Crenshaw Communications

MARCH 14, 2017

They have a reputation issue that needs to be addressed, or maybe a challenge from a competitor. Too often, the RFP process is delegated down the chain to a very junior marketing person, or, believe it or not, a smart intern. Determine the kind of PR counsel you need. Companies decide they need a PR firm for a variety of reasons.

Meeting 191

Meeting Agency Creativity Case Study 191

ISEBOX

JANUARY 5, 2017

The hit to the drug maker’s reputation wouldn’t be such a quick fix. Expecting mothers could relate to her experience, trying everything from diet to exercise to lifestyle changes before finding the solution to her morning sickness. After a rocky start with Kardashian, the marketing team might have determined to throw in the towel.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Ishmael's Corner

JULY 15, 2015

The giant Hong Kong food company, Lee Kum Kee Products Group, created an app and website for the China market. The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking. It’s not easy. Here’s the situation. As can happen on the Internet, wires got crossed and […].

Exercises 60

Exercises Storytelling Groups Communications 60

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Instead of producing results as just part of a compliance exercise, organisations may choose to seize the opportunity to tackle their gender pay gap and set concrete targets for closing the gap. It’s all in the narrative. If not, you should.

Branding 75

Branding Brand Employee Exercises 75

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

The model works like this: participating brands rent space to feature their products in-store and they participate in all aspects of marketing and sales. Alexa has even achieved SNL skit status, which may not result in greater sales, but seals its reputation as a product of the moment. WOLACO The Way of Life Athletic Company.

Branding 136

Branding Brand Retail Comparison 136

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Note: to answer the last two questions, you may want to consult with marketing, PR and/or HR. Let me explain.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. It’s pretty simple: if you sell fitness products (continuing that scenario), you should ask the buyers to send in their photos of themselves exercising while using your products.

Company 84

Company Branding Brand How To 84

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work. For example, they didn’t ask about reputation, sourcing or the impact of search on newsgathering. A majority (78%) of U.S.-based

Survey 102

Survey Report Media B2B 102