Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. Food influencers are among the more popular accounts on Instagram, TikTok and YouTube.

Brand 40

Brand Branding Local Instagram 40

Prohibition

DECEMBER 11, 2020

Before joining Prohibition in 2020, I spent some time doing work experience and then working at a local PR agency for three years. What’s your favourite social media platform and why? I’ve been trying to spend less time on social media (shocking, I know) as this is already a huge part of my daily life with work.

Meeting 62

Meeting Exercises Social Media Agency 62

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Apps, social media channels and websites have been switched to providing a local context to government guidance. Practitioners have never been busier.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. They then decided to be a little more ambitious and Captain Tom’s daughter Hannah Ingram-Moore asked her friend and company’s freelance PR consultant, Daisy Craydon , to promote the story to the regional media. An initial target of £1,000 was set.

Radio 89

Radio Skype Print Local 89

Action PR

MARCH 26, 2020

In fact, this is the main contributor to good heart health outside of exercise. In addition, they offered people the chance to support local communities by donating 50% of their monthly membership straight to the National Emergencies Trust to support its fundraising appeal to help those most affected by the coronavirus outbreak.

Exercises 52

Exercises Training Local Crisis 52

5W PR

FEBRUARY 22, 2023

Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. Charity Events -You can sponsor local charity events such as concerts or sporting events. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 88

Strategy Product Launch Brand Branding 88

PRSay

MARCH 23, 2018

To that end, build relationships in advance and present crisis allies with specific ways they can help — by submitting an op-ed to the local paper, publishing a research report that describes the company’s position or speaking with reporters on background to educate them on a complex topic. Help people to help you.

Corporate 109

Corporate Communications Crisis Management Crisis 109

5W PR

DECEMBER 18, 2019

Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. Charity Events -You can sponsor local charity events such as concerts or sporting events. Videos can be distributed across social media as well as on your own business blog or website.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. For a daily beat reporter, our stories had to have a local tie. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

MAY 2, 2020

People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. marketing, media and public relations Public group · 219 members Join Group ABOUT THIS COMMUNITY This is a community of practice to explore the future of marketing, media and public relations.

Transportation 84

Transportation Government Community Facebook 84

ImPRessions - Crenshaw Communications

JUNE 21, 2017

Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. For a broad topic like social media in business today, personalize it. This exercise elicited some cringeworthy stories as well as helpful advice for the entire crowd.

Conference 178

Conference Groups Examples Exercises 178

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Little known fact: You led social media management for the Business Journal during your time there. Outside of work, I really appreciate having extra time in the morning for running and exercise.

Radio 167

Radio Journalism Interviews Energy 167

Cision

MARCH 1, 2016

Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible. React fast. Conclusion. “The Year in Crisis PR.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

AUGUST 14, 2018

When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. Comment: These are good considerations to keep in mind when PR is conducting media outreach for several reasons. 6) Technology that will change reporting.

Survey 103

Survey Report Media B2B 103

Konnect Agency

MARCH 31, 2020

Our tribe has always been those in our proximity – our family, friends, co-workers, people we see regularly at our local workout class, neighbors, the baristas at our local coffee shop… We thrive on human connections.

Community 52

Community Education Video Local 52

Stephen Waddington

MAY 19, 2020

Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Our local BBC news programme and even the national idents are based on clips from social media. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. The exercise was highly subjective – hence so is the analysis and interpretation of the data. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Cision

OCTOBER 10, 2016

Twitter uses Yahoo’s GeoPlanet infrastructure for its location data so that it can be exercised at a much more granular level than Google Trends. TrendsMap – uses local data to create a US map with top trends superimposed with an accessible hourly archive of trending data from the past week.

Trends 120

Trends How To Google Software 120

Waxing UnLyrical

MAY 16, 2014

But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media. For release, for relief, for therapy, for exercise, for joy, for life. Something I love to do.

Exercises 75

Exercises Writing Local LinkedIn 75

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. It was a wild success with thousands of registrations and an absurdly high volume of exposure across news, blogs and social media.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Waxing UnLyrical

NOVEMBER 7, 2011

I love how, when used well, social media can build powerful communities to effect real change and real results. than, say, focusing on reaching traditional media first, and social second. Razoo’s Give to the Max Day. It’s going to be an interesting day. A plug for Friends of the Library, Montgomery County.

Nonprofit 80

Nonprofit Community Exercises Social Media 80

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends.

Agency 60

Agency Apparel Pitching Creativity 60

Stephen Waddington

OCTOBER 4, 2019

The event was co-hosted by PRCA Borderlands and North East and CIPR North East, with speakers from the North East Local Enterprise Partnership (LEP), North East England Chamber of Commerce and law firm Square One Law. The LEP has created a Brexit toolkit for local organisations.

Enterprise 19

Enterprise Local Exercises Government 19

PR Fuel

JULY 24, 2018

Here’s a good exercise. Social media? You may be able to interest your local media in a brief mention, but you’re not likely to land a feature story and you’re certainly not going to see your name in the Wall Street Journal. Use everyday words and phrases, and focus on telling a story. They tell stories.

Pitching 40

Pitching Media Small Business Writing 40

PR Conversations

OCTOBER 11, 2018

But you also find that it’s the same people who give their time to the local football club as run the Scout pack, while 95 per cent of us show up every week to pick our kids up and let the others take the strain. Dr. Heather Yaxley. Conventional wisdom is that there is a causal relationship between job satisfaction and performance.

Communications 104

Communications Community Measurement Study 104

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? You should walk away from this exercise with a document that includes all the elements listed here. Without additional information, probably not.

Strategy 138

Strategy Brand Branding How To 138

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

All the great branding exercises and investment mean very little if there’s no significant promotion going on. Social media output can also lead to traditional media coverage, like this response by the New York Mets to a prom request from a local student. Have a real conversation.

Consumer 168

Consumer Brand Branding How To 168

PR in High Definition

JULY 28, 2021

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends. So, keep your ear to the ground and use your local employees or PR agencies to help you define what works.

Social Media 71

Social Media Exercises Banking Employee 71

Cision

NOVEMBER 16, 2015

In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. As an example, social media scheduling app Buffer recently released a drag-and-drop calendar tool for its users to easily schedule social media posts.

Measurement 120

Measurement Resources Technology Examples 120

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. This is a great team-building exercise and you could earn some local press for your efforts. Facts and figures are generally well-received and can support your company’s position. Champion a Purpose.

Leadership 81

Leadership Survey Education Exercises 81

MaccaPR

SEPTEMBER 3, 2014

So what’s the secret behind your agency or company successfully breaking a world record for maximum social media engagement, traditional media coverage and global brand buzz? We were reminded of the awe-inspiring PR and social media marketing power of a well-executed world record event this past July.

Viral 88

Viral Marketing Guidelines Local 88

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. It can also cross borders with other topics, like nutrition, food safety and exercise. Healthcare and Public Safety. What’s the goal of your campaign?

Energy 40

Energy Healthcare Policies Agriculture 40

Prohibition

DECEMBER 17, 2021

In today’s social media-driven world, a good crisis management strategy is more important than ever. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Who needs crisis communication? Police officers. First responders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

FEBRUARY 9, 2024

For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. These pages are typically found on library sites, educational websites, and local government websites. How to Pitch Listen to their podcast first and warm up the relationship by reaching out on social media if possible.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

MAY 9, 2020

It’s sharing a series of train driver cab rides on YouTube and its social media managers are reading for kids from books including Thomas the Tank Engine. Greggs, the bakers, shut down all its outlets at the outset of the lockdown but has been engaging with customers via social media. It’s proved popular in our household.

Brand 157

Brand Branding Travel Crisis 157

David PR Group

OCTOBER 6, 2017

The First Amendment and social media don’t mix. Also last year, a Miami man went on an epic rant about the election in a local coffee shop. Exercise some extra care and you are much less likely to have a problem. Free speech is a cornerstone of our democracy, and the First Amendment guides many of our core beliefs.

Social Media 73

Social Media Airlines Media Reputation 73