Remove Exercises Remove Local Remove Print Remove Social Media
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Holding out for a hero

Stephen Waddington

Recovering from a broken hip he had previously only been able to exercise indoors. They then decided to be a little more ambitious and Captain Tom’s daughter Hannah Ingram-Moore asked her friend and company’s freelance PR consultant, Daisy Craydon , to promote the story to the regional media. An initial target of £1,000 was set.

Radio 89
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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Little known fact: You led social media management for the Business Journal during your time there. People thought something was wrong with me.

Radio 167
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. You can organize the event yourself or be one of the sponsors.

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Post Launch Marketing Strategy

5W PR

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. Live Events.

Strategy 133
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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs.

Crisis 151
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Hold the front page: the news business remains a work in progress

Stephen Waddington

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). The model itself is pure genius.