PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214

Resources Pitching Television Radio 214

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Although I was already tenured, the expectation was that I would lead by example for my faculty. Name: David Marshall, Ph.D., Location : Baltimore.

Meeting 195

Meeting Education Ethics Leadership 195

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience.

Film 127

Film Marketing Sports Hotels 127

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Landis PR

MARCH 29, 2021

For example, our April issue will be dedicated to home and garden. During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change.

Meeting 96

Meeting Media Local Interviews 96

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing.

Radio 167

Radio Journalism Interviews Energy 167

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

5W PR

JANUARY 24, 2020

Traditional journalism is dead, just ask the Internet. People might only be interested in business, sports or local affairs. But what is the role of traditional journalists in the modern age of digital marketing and social media influencers ? Another benefit many journalists bring to the table is niche-specific reporting.

Marketing 97

Marketing Sports Social Media Journalism 97

PRSay

OCTOBER 28, 2020

What we’re trying to do, from the standpoint of good old-fashioned journalism, is to report on what’s true, what’s not true, and to be a check on speech [and] manipulation. We believe in attacking at a local level, one story, one individual audience member at a time. It may seem like an uphill climb, but we’re optimistic.

Internal 143

Internal International Conference Fashion 143

Presspage

DECEMBER 9, 2020

Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better. However, they also tend to have lots of stakeholders to report to, rules to abide by, and somewhat fixed calendars to stick to.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better. However, they also tend to have lots of stakeholders to report to, rules to abide by, and somewhat fixed calendars to stick to.

Education 78

Education Publicity Community Healthcare 78

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

JUNE 25, 2015

For example, ask a question to prompt discussion around the article. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? My daily newspaper of choice is…The Wall Street Journal. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Journalistics

NOVEMBER 20, 2014

A couple of real-life examples from this past year: a student complaining about what a jerk her employer was during an internship, a student with a mugshot from a DUI, and yet another student with some incredible party pics from the VIP at some club in Miami (she wasn’t even 21). You can really do just about anything you put your mind to.

Journalism 52

Journalism Sports Writing Meeting 52

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. You need to determine your objectives and identify your audience, for example. How did you get your start in PR? What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

Newsfile

FEBRUARY 27, 2024

For example, Bloomberg produces roughly 5,000 global stories a day. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.

Financial 52

Financial Media Analytics Data 52

Rock the Status Quo

OCTOBER 2, 2014

After all, if your client manufactures solar panels, and the local business journal will be doing an issue that June on green heating and cooling alternatives for businesses, the editorial calendar helps you pitch that outlet in a timely fashion, increasing your chance of success.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Landis PR

MAY 30, 2023

Local newsrooms are also experiencing reductions in staff. Let’s take the healthcare trade media as an example. In 2023, major media outlets such as the New York Times and CNN reported significant cuts to their staff, with more than 2,000 journalists losing their jobs. This trend is not limited to major media outlets.

Healthcare 52

Healthcare Media Pitching Local 52

Maxim Behar

FEBRUARY 20, 2024

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. This is just one example. The press release was an old-school instrument for communication with our client’s target audience.

Social Media 59

Social Media Facebook Airlines Web 59

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Shift Communications

FEBRUARY 23, 2017

For example, goTransverse, a cloud-based monetization engine, did not have a lot of corporate or product news in 2016. Don’t forget about local media! Launching a new initiative that’s poised to impact the local community? Don’t forget about your local media. Going on a hiring spree?

Local 68

Local Mobile Corporate Retail 68

NewsWhip

FEBRUARY 7, 2020

Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Such an incident is a perfect example of how news, and particularly news that is poorly understood, can spiral and snowball online. Engagements. Engagements.

Journalism 163

Journalism Viral Writing Report 163

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. The speed with which the #metoo movement has toppled boldface in journalism, politics, and entertainment is breathtaking, and major media companies have not been spared. Pepsi’s graceful mea culpa.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. Image from Pixabay. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. It’s not that I’m out of touch. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

PRSay

MAY 23, 2018

Explain this to your client and show examples of past work to support your point. Similar to trade journals, podcasts cover an array of niche subjects. Some podcast audiences are even larger than local broadcast markets. Embrace the niche appeal of podcasts. Trying to sell your client on the value of podcasts?

Media Relations 135

Media Relations Publicity Media Blogging 135

Communications Conversations

JANUARY 12, 2015

1: Journalism jobs continue to disappear. A number of these journalists go on to become PR counselors later in life ( John Reinan –who then went BACK to the journalism side recently, and Gregg Litman are just two examples locally here in Minneapolis). What does this have to do with PR/communications, you say?

Journalism 60

Journalism Writing Trends Local 60

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

There are examples of previously unknown experts vaulted to stardom by being linked with a high-profile situation. A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own.

Real Estate 120

Real Estate Interviews Journalism Local 120

Buzzstream

MAY 16, 2024

Here’s an example of a guest posting site directory that was pitched to me via LinkedIn: If you look at many of these sites on lists, you’ll see that Google’s Helpful Content Update has decimated most of their traffic. For example, here is a guest blogging placement I did years ago for Page One Power. So why waste the time?

Blogging 62

Blogging Google SEO Writing 62

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107