ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. The second ones need to be SMART goals, which means they are going to be specific, measurable, attainable, relevant, and time-bound. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 117

Social Media Conference Media Corporate 117

Shift Communications

MARCH 30, 2015

Think about what things hospitals measure in terms of marketing. For example, Children’s Hospital of Philadelphia or Johns Hopkins are very well-known globally as caregiver brands. One way to measure this is by returning visitors from social media channels. Hospitals also look for recognition at the local level.

Healthcare 60

Healthcare Analytics Google Local 60

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

Real Estate 111

Real Estate Community Employee Education 111

5W PR

JULY 11, 2018

” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks. How Do You Know if the Stunt Was Successful?

Measurement 149

Measurement Education Social Media Film 149

Critical Mention

OCTOBER 21, 2018

Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. Local optimization and drive positive reviews. Build Relationships to get backlinks.

SEO 74

SEO Strategy Engineering Local 74

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

MAY 16, 2017

Evaluate everything on your list and measure your return on investment. An example of an outcome is a customer loving your product so much, they not only buy it — they have no interest in checking out a similar product from someone else. And in the end, don’t forget: spring cleaning your PR tactics can be a big task.

Social Media 99

Social Media Government Community Local 99

Presspage

MAY 19, 2017

A good example of a company who is ensuring a consistent branding, is Velux. Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. The same goes for measuring the results of your PR efforts.

Corporate 68

Corporate Brand Branding Guidelines 68

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. And give authority to those people who have internalized these values of adaptive crisis response. More specifically, bad change. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

PR 20/20

MARCH 26, 2020

With these principles as our north star, here are some of the areas in which our team is re-evaluating marketing strategy in the coming days and weeks — along with some examples we admire. Glossier, for example. We particularly loved this example from our own Cleveland Indians: Source: Instagram. Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. Some of this variety stems from the organizational chart. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Reputation Us

JANUARY 7, 2019

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. The challenge is to be measurably relevant. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. When you have engaged employees, you have happy customers.

Employee 90

Employee Internal International Training 90

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S.

Industry 87

Industry Media Technology Employee 87

ImPRessions - Crenshaw Communications

MAY 3, 2017

We constantly find horrid examples committed by journalists. As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. And exposure to eager PR students helps fill the new hire or intern pipeline.

Writing 149

Writing Education Pinterest Creativity 149

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. For example, often they formed coalitions to interact with government and then with the government interacted with an organization. MacManus, & D. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. And give authority to those people who have internalized these values of adaptive crisis response. More specifically, bad change. The Doctor in SWAT School.

Crisis Management 157

Crisis Management Crisis System Policies 157

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

OnePitch

JUNE 16, 2022

Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design. Can you share an example of one that worked?

Pitching 63

Pitching Consumer How To Meeting 63

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. Yes, media relations can be used for general awareness, which can be difficult to measure, but it also continues to be a valuable tool for new sales, partnerships and key messaging initiatives. We did not bank on that sort of measurement opportunity but it happened. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Stuart Bruce

AUGUST 17, 2015

In the public relations profession that couldn’t be farther from the truth as many of the best examples of modernised public relations I know come from the public sector. Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year. Measurement and evaluation.

Government 60

Government Communications Advertising Advertising 60

Prohibition

JANUARY 14, 2022

It could be man-made—for example, a product recall. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. For example: A lawsuit alleging dangerous product defects. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. Let me give you an example. These may constitute things outside our control. David Sawyer.

Communications 104

Communications Community Measurement Study 104

ReimaginePR

JUNE 18, 2015

Until you have cultivated, maintained, and measured your base of active support over time, assume you have none. I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Selflessness is selfish.

Airlines 120

Airlines Viral Government Local 120

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. 7 Creating space for cultural graffiti There’s a related point.

Communications 63

Communications Healthcare Print Community 63

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And the other big difference is that for the first time in all of history, social media is measurable. Some may accept it, some may not.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR 20/20

OCTOBER 12, 2017

For example, even though flipping a coin is always a 50/50 proposition, if a subject was to flip it 100 times, but the first two times turned up heads, the subject would believe that the majority of flips would turn up heads – at least higher than the true probability. Let’s try to make this more tangible with a popular movie example.

Marketing 53

Marketing Enterprise Print Film 53

Waxing UnLyrical

AUGUST 15, 2011

A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. So I’m feeling a bit defensive. Image: Abdulmajeed Al.mutawee via Flickr, CC 2.0. With that said, I’m still looking for better performance metrics.

Study 71

Study Education Blogging Print 71

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

SEPTEMBER 19, 2017

serve up a localized CTA for those in your city). Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Check out our home page example below. For example, we have a custom report enabled to track website content and blog posts that generate leads.

Marketing 40

Marketing Tools Data Report 40

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. For example, when I asked co-writer and director Graham Isadore which Toronto restaurant inspired the (management and patrons) satire in Served , he told me. Others are less obvious.

Community 40

Community Print Twitter Creativity 40