Ronn Torossian

JANUARY 10, 2023

Companies that invest in social media marketing efforts understand the importance of relying on visual platforms such as Instagram, as that’s one of the best ways for companies to ensure they generate brand recognition and become more memorable to potential consumers.

Instagram 195

Instagram Consumer Social Media Company 195

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021. There’s good news here, however.

Conference 310

Conference Trade Shows Technology Video 310

Ronn Torossian

JUNE 25, 2021

After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished. The post Event Awareness and Outreach appeared first on.

Company 195

Company Publicity Strategy Brand 195

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

Community 92

Community How To Marketing Data 92

Ronn Torossian

MARCH 12, 2024

In today’s hyper-connected world, PR is no longer just about press releases and media events. This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Tools Brand 195

Agility PR Solutions

JANUARY 22, 2020

There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem. This means the marketing of your event should […].

Marketing 128

Marketing Publicity 128

Stephen Waddington

JANUARY 25, 2021

You’re invited to join a new Unconference learning and development event. Nine months ago I created an online community of practice for people studying and working in marketing, media and PR. Several people suggested one-off events and discussions. Better still, come and share an idea. You’d be very welcome to join.

Pitching 158

Pitching Community Study Marketing 158

Stephen Waddington

JUNE 3, 2021

Here’s a report from the May event and what’s coming up in June. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. Its goal is to provide a platform for original contributors to cover a diverse range of topics related to marketing, media and public relations.

Report 203

Report Energy Print Measurement 203

Agility PR Solutions

JUNE 29, 2022

If you want to improve bonding and productivity within your marketing or PR team, you should consider using teambuilding events. But how exactly do teambuilding events work? Planning a teambuilding event Let’s talk about some of the steps you […]. Why are they so beneficial?

Marketing 85

Marketing Trends Publicity 85

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

5W PR

MARCH 24, 2023

Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression. Companies can host such events at botanical gardens or outdoors, providing live music, refreshments and photo ops.

Creativity 97

Creativity Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. Here are five best practices for planning an event on a tight turnaround. Be ready to spend more.

How To 211

How To Television Groups Leadership 211

Konnect Agency

APRIL 24, 2024

Planning a successful event requires careful consideration and strategic execution. Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Agility PR Solutions

FEBRUARY 13, 2022

Like so many other business practices, the event marketing industry has been transformed in the COVID age. Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council.

Marketing 78

Marketing Report Industry Company 78

Cision

APRIL 17, 2020

How can you make your virtual event stand out, especially when there’s an unprecedented amount of them? Tips from our Field Marketing Manager.

Marketing 219

Marketing 219

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Months of preparation and planning go into pulling these events off and the brands that attend utilise influencers to showcase their presence.

Marketing 62

Marketing YouTube Comparison Fashion 62

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

Agility PR Solutions

JUNE 9, 2019

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise.

Measurement 118

Measurement Enterprise Marketing Consumer 118

Agility PR Solutions

MARCH 23, 2023

New research from association and nonprofits event partner Personify offers a deep dive into the power of events today, along with changing expectations, unique challenges, expanding goals and demographic shifts—all from the eyes of the exhibitor. New research takes a deep dive appeared first on Agility PR Solutions.

Trade Shows 78

Trade Shows Nonprofit Marketing Survey 78

HMA Public Relations

MARCH 17, 2021

Event-planning is a big part of public relations and here at HMA, part of what we do lies in hosting successful events for clients whether they are large-scale or intimate. The HMA Team also regularly shares our thoughts on events on our blog as we discuss what we have learned from the many virtual events […].

Marketing 96

Marketing Blogging Publicity 96

PR Fuel

MAY 5, 2024

of event organizers are aiming to maintain or boost the number of in-person events. The goal then is to increase event attendance. Writing a press release is a great way to boost your event marketing efforts. In 2024, 86.4% However, crafting a.

Writing 52

Writing How To Marketing 52

Critical Mention

OCTOBER 22, 2020

Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols. Once you have chosen the best platform to use, next decide on how the event will run. Choose Your Platform. Plan the Details.

Tourism 131

Tourism YouTube Radio Travel 131

Agility PR Solutions

NOVEMBER 3, 2021

Although in-person events are returning, uncertainty with COVID-19 remains and events are not likely to return to as they once were in the pre-COVID era—nearly seven in 10 (69 percent) respondents in a new survey from virtual/hybrid event platform Hubilo agree that a robust hybrid events platform is necessary to yield financial dividends.

Financial 189

Financial Survey Marketing Publicity 189

5W PR

MAY 23, 2024

HUE, which stands for Hair Unites Everyone, is a beauty and lifestyle consumer event with a mission to amplify the voices and impact of startups, small Black-owned businesses, and brands that cater to the needs of Black beauty enthusiasts and consumers.

Consumer 60

Consumer Travel Trends Groups 60

Cision

JANUARY 8, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. ANA Masters of Marketing, October 2-5, Orlando. Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Prohibition

MARCH 2, 2023

Pre COVID-19, we regularly ran real world events up and down the country (Birmingham, Manchester, Nottingham, and other major cities) known as our ‘Breakfast clubs’, for brands to attend, receive the latest industry insight and knowledge, meet the Prohibition team and of course have some tasty breakfast! We hope to see you there!

Comparison 62

Comparison Video B2C Case Study 62

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports.

Local 98

Local Newspapers Sports Video 98

Agility PR Solutions

MAY 10, 2023

Six in 10 (59 percent) of more than a thousand event professionals in a new survey believe that accessibility, diversity and sustainability are crucial aspects of the events they choose to attend—a particularly significant statement as it indicates a shift in the priorities of event attendees, as well as an increased awareness of the importance […] (..)

Brand 91

Brand Branding Survey Marketing 91

Contently - Strategy

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. First, let’s talk logistics.

Storytelling 145

Storytelling Video Groups Conference 145

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. It can be hard to determine which events to attend, though.

Conference 329

Conference Marketing Case Study Measurement 329

Agility PR Solutions

APRIL 26, 2020

The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand. A huge amount, 92 percent, of marketers recently surveyed by marketing research firm Econsultancy said that staging productive events online will be crucial for at least the near future.

Survey 152

Survey Strategy Brand Branding 152

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. Of course, simulive isn’t the best solution for every virtual event.

Trends 142

Trends LinkedIn Video B2B 142

PR for Anyone

NOVEMBER 8, 2023

She noticed that when she had to go to her kids’ school events, all the men in the office who were also vice presidents would just go out and tell their secretaries that they were going to be at a school play. She realized that no one was really talking or marketing to moms when in fact, moms never take the “mom hat” off.

Marketing 130

Marketing YouTube Instagram LinkedIn 130

Business Wire

MAY 25, 2023

According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023. More so, The State of Events 2023 report suggested that 63% of marketers are planning to host in-person events within the next 1-2 years.

Conference 318

Conference Blogging Report Industry 318

5W PR

NOVEMBER 16, 2020

Many of these have been restructured and planned as “virtual” events. And, while it can be tough for thousands of exhibitors to get the same attention or generate the same buzz that they might at an in-person event, virtual events do offer some unique opportunities to build brand value and trust.

Trade Shows 88

Trade Shows Conference System Social Media 88

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195