Communications Conversations

OCTOBER 2, 2019

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

Employee 74

Employee Brand Branding LinkedIn 74

PRSay

MARCH 22, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 163

How To Employee Leadership Nonprofit 163

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Stern + Associates

AUGUST 11, 2023

There are seven different types of public relations businesses must be aware of and can employ: Media relations As a type of public relations, media relations focus on forming relationships with various media outlets, broadcasters, journalists, and bloggers. There are many ways to build community relations.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

NewsWhip

APRIL 6, 2023

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. We’ve often seen new flavors, and specifically brands collaborating to create fun or odd ones, receive a large amount of public interest to media coverage and on social media.

Retail 78

Retail Brand Branding Local 78

PRSay

MARCH 21, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 139

How To Employee Leadership Nonprofit 139

Communications Conversations

SEPTEMBER 29, 2020

Media outlets are fragmented and politcized. Today I thought I’d take a look at some of the macro-level trends happening in the media industry and their impact on us, as PR professionals, in the coming years. For PRs, that means supplying more content to our media friends. Trend #4: Local news has a capital shortage.

Journalism 195

Journalism Trends Industry Newspapers 195

NewsWhip

OCTOBER 24, 2023

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right?

Reddit 78

Reddit Brand Branding Film 78

NewsWhip

JANUARY 19, 2024

Here are some other brands that captured attention in the news and on social media. The video, first posted on the actress’ account, was not well received by the conservative public, and resulted in support for the Delta employee in discussions across social media. million engagements on the platform.

Advertising 78

Advertising Advertising Brand Branding 78

NewsWhip

MARCH 2, 2023

As the chart shows, there were two big reasons for Chick-fil-A’s high levels of engagement, and interestingly the public and media interest don’t really match up. The media was most interested in the announcement of the chain’s new chicken-free sandwich , which contains cauliflower rather than meat.

Pinterest 78

Pinterest Comparison Local Instagram 78

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111

Media Analytics Healthcare Crisis 111

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. But the announcement brought jeers on social media because no one thought Shake Shack was sincere.

Brand 284

Brand Branding Small Business Retail 284

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media. Providing updates.

Communications 212

Communications Employee Crisis Policies 212

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. These types of media content present both problems and opportunities for your clients. Understanding earned but unwanted media. Funding fake or extreme “news”.

Communications 190

Communications Journalism Advertising Advertising 190

PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. The report’s insights stem primarily from a roundtable discussion featuring executives from more than 30 major U.S.

Report 176

Report Company Government Conference 176

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements. The story earned more than 74k engagements.

Brand 78

Brand Branding Viral Employee 78

PRSay

OCTOBER 16, 2020

3, Americans will cast their votes for President and for state and local candidates. Share that information through your social media sites and make sure everyone who works for your organization knows where they can go to get their ballot, to drop off their ballot and to register to vote.”.

Communications 202

Communications Nonprofit Employee Local 202

NewsWhip

DECEMBER 7, 2023

Earned media is unpredictable. This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. So, this becomes a lesson that earned media encompasses much more than just what is written about by publishers online.

Brand 78

Brand Branding Retail Viral 78

Communications Conversations

MAY 4, 2016

The Skimm only has 15 full-time employees, so the Skimmbassadors have been a HUGE part of publisher’s success over the last couple years. The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. Every employee advocacy blog post or article you’ll read will state this claim.

Case Study 60

Case Study Employee Study Software 60

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. This happened despite the previous CEO having spoken semi-publicly to employees about their fears, as covered by NPR. People often associate good employees with a good brand. Twitter dominated attention.

Brand 78

Brand Branding Policies Local 78

PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you.

Employee 202

Employee Community Leadership Enterprise 202

NewsWhip

JANUARY 26, 2023

He joined the team at a time when the role of media monitoring was evolving — shifting from a McDonald’s-only approach to focus on a broader media monitoring strategy that includes competitive intelligence and issue-specific news. Local news coverage Sean and team have also found success in monitoring the news on a smaller scale.

Communications 78

Communications Local System Data 78

Bianchi Biz Blog

AUGUST 21, 2023

I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. How long have you been in journalism and how did you get started? I loved it and I particularly loved the stories about manufacturing.

Meeting 74

Meeting Automotive Engineering Journalism 74

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store).

LinkedIn 179

LinkedIn Local Creativity Pitching 179

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace.

B2B 334

B2B Company Case Study Conference 334

Communications Conversations

MAY 3, 2021

CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public. ” That didn’t sit well with employees (or the internet, which unsurprisingly lit up Basecamp’s leadership team the last week). .” What will happen?

Marketing 88

Marketing Employee Leadership Local 88

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

PR Fuel

NOVEMBER 4, 2020

You spend your days working on your business and managing your team of employees. From marketing and sales to media distribution, you need to build your business first. Keep reading to learn how media distribution can help you get more sales and grow your company. Digital Media Connections. Easy to Start. Generate Sales.

Media 103

Media SEO Newspapers Pitching 103

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. He is also the founder of Bosmol.com, a social media news log.

SEO 85

SEO Mobile Engineering Ethics 85

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. Use automation wisely.

Customer Service 136

Customer Service Insurance Insurance Banking 136

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. At a tactical level, earned, owned and social media are driving communications to play a bigger role in top and bottom of funnel marketing.

Corporate 113

Corporate Communications Government Crisis 113

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. As Gallup writes, “Employees are consumers of the workplace.

Internal 139

Internal International Communications Strategy 139