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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. But the AI technology is not just about automation. Some fear that generative AI will render PR practitioners obsolete, but I don’t believe that it will.

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Maxim Behar on the ethical use of artificial intelligence in "One more thing with Flora" on BNT TV

Maxim Behar

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. In this case, transparency is everything.

Ethics 64
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. An extensive period of education There is no requirement in practice for a formal education in public relations despite the capabilities and skills required to practice public relations being well understood. Communication Capabilities.

Publicity 167
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The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

A body of knowledge, ethics and certification are the three foundations of a profession. An extensive period of education There is no requirement in practice for a formal education in public relations despite the capabilities and skills required to practice public relations being well understood. Communication Capabilities.

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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Publicity 150
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Global Capabilities Framework sets standard for PR skills

Stephen Waddington

Meanwhile educators can use the framework as the basis for curriculum development and review. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6.