Cision
OCTOBER 4, 2017
When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ronn Torossian
OCTOBER 2, 2017
The Walking Dead started as a long-running comic book. More grisly and darker than the capes and tights crowd, but fans still loved it. As more issues came out, more and more people jumped on the bandwagon, turning The Walking Dead into one of the biggest “mature” comics ever, right up there with Y The Last Man and The Sandman. Then, after years, The Walking Dead made its TV debut on AMC network.
Deirdre Breakenridge
OCTOBER 6, 2017
Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
OCTOBER 2, 2017
Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach. While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
OCTOBER 4, 2017
If you’re thinking about putting together a crisis communications plan for your business, where do you start? Here are the basics to consider: The post What Belongs in a Crisis Communications Plan? appeared first on Prowly Magazine.
Flack's Revenge
OCTOBER 4, 2017
I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar. Four of us were sitting in a downtown NYC bar and spied Jerry with a posse (that could have easily passed for the gang on his show, but of course wasn’t) a couple of tables over.
Cision
OCTOBER 5, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the third in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader? We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. What qualities make a successful thought leader?
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
OCTOBER 2, 2017
This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct. 10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Why? Because the more people that trust your brand, the more often they will choose you over competitors.
Presspage
OCTOBER 6, 2017
We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done. Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts m
Cision
OCTOBER 3, 2017
Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.
Shift Communications
OCTOBER 5, 2017
Here’s an interesting question posed to us recently: “Are marketing and PR the same thing?”. The answer to this question is: no. At their cores, public relations and marketing have different goals, but share similar methods and tactics. The Goal of PR. The goal of public relations is to create awareness and trust. The job of a PR professional is to communicate with audiences, directly or through intermediaries such as the media, to generate awareness of our company.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
OCTOBER 5, 2017
The time of incivility we now live in is polarizing, frustrating and exhausting. Its generally nasty atmosphere is unfortunately obvious, but less plain is what PR professionals might do to change it. Some of the answers lie in PRSA’s Code of Ethics , and I believe that acting on its principles is imperative for those who would call themselves PR professionals.
Presspage
OCTOBER 3, 2017
Software as a Service explained. Most of us use software on a daily basis. For a long time it was common to buy a cd-rom or dvd which contained the software you purchased, which you would install onto your computer. Updates could be purchased by buying a new version or downloading updates from the company website. When apps were introduced, this changed a bit.
5W PR
OCTOBER 4, 2017
5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. Creating meaningful content through top tier media coverage, influencer activations and strategic brand & celebrity partnerships has proven our clients in the marketplace and impacted their bottom lines.
Shift Communications
OCTOBER 2, 2017
In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. Part 4: Where Predictive Analytics for PR Goes Wrong. Now that we’ve surveyed the domain of predictive analytics for PR, it seems appropriate that we spend some time making predictions about predictions.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
OCTOBER 4, 2017
The Accreditation in Public Relations (APR) is one of the highest distinctions a PR professional can earn today. My path to becoming an APR started when I was a senior studying public relations at Florida State University. FSU was one of the first universities to offer coursework that prepares PR students to take the Certificate in Principles of Public Relations exam.
Stern + Associates
OCTOBER 5, 2017
Skilled communicators are often avid readers, so I’ll assume you’ve read the John Steinbeck classic, “Of Mice and Men” (or at least the Spark Notes). The book’s central theme is. The post What To Do When Your PR Strategy Flops appeared first on Stern Strategy Group.
Presspage
OCTOBER 2, 2017
Newsroom. The main element of our platform is of course the newsroom. To support our current and new customers better, the following updates have been made: New Countries added: Mexico and Argentina (Spanish) are now available in the Language/Country selection in the Manager. Mail campaign composer: Summary and subtitle are now automatically taken over from a selected release in the Email campaign composer.
Shift Communications
OCTOBER 6, 2017
Last week: Hired a former internet prodigy as CTO. This week: Launching a first-of-its-kind product. Next week: Announcing $100 billion funding round. This caliber (and frequency) of announcements are what PR dreams are made of. But, in reality, we understand that a company’s news cycle ebbs and flows. A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PRSay
OCTOBER 5, 2017
One of Twitter’s most defining features is its 140-character limit. It forces brands to craft terse messages and journalists to leave extra adjectives out of live reporting. It forces bloggers and website editors to make sure their URLs are informative, and for media influencers to be choosy with which handles and hashtags they include at the bottom of a tweet.
Stern + Associates
OCTOBER 3, 2017
Watch Justin Gianninoto, director of digital strategy discuss what tomorrow’s communicator will need to know to succeed in the future of public relations. The post The Future of PR: What Will Tomorrow’s Communicator Need to Know? (Bulldog Reporter) appeared first on Stern Strategy Group.
MaccaPR
OCTOBER 2, 2017
When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. A keynote speaker at the recent 21 st annual Multicultural Marketing Conference in Minneapolis, the Argentinian-born Rico sat down with the MaccaPR blog to reveal his suggestions for what to do – and, go
Shift Communications
OCTOBER 4, 2017
It Only Takes One PR Disaster. It often takes decades to build a strong, respected brand. Unfortunately, all of that hard work can be undone in one PR disaster. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. If your company is not prepared for these situations, a small controversy can quickly turn into a full-blown scandal.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Axia PR
OCTOBER 5, 2017
One of the top questions in public relations is, “How do I measure PR?” You can easily measure PR when you have a strong plan in place before your campaign begins. Researching what you want to accomplish and writing it down into a public relations plan allows you to see if you’ve met your PR goals. The content of your PR plan will vary depending on your organization's goals.
PR News
OCTOBER 4, 2017
Let’s start with a question for PR practitioners: How would you, as the person charged with building and maintaining your brand’s reputation and internal morale, deal with a senior official’s derogatory comment about the CEO that eventually goes public? Before you answer, consider one of today’s top national news stories. This morning, NBC News reported Secretary… Continued.
PRSay
OCTOBER 3, 2017
This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. Jeff Corbin is moderating a professional development session on Oct. 9 at the PRSA 2017 International Conference in Boston. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents.
Expert insights. Personalized for you.
282 
Let's personalize your content