Cision
APRIL 14, 2015
'Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? After attending Ragan’s PR & Media Relations Summit in New York, it’s clear relationships are still the foundation of good PR.
Onclusive
APRIL 13, 2015
'In my opinion, nothing is more unappealing than ego-driven anything. When arrogance and bravado are the core principles of a leadership team, the result is often one of three things, if not all of them: 1. Your employees will despise … Continued.
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Deirdre Breakenridge
APRIL 13, 2015
'A Guest Post By Sally Falkow, President and Co-developer of PRESSfeed. There’s an old saying – when opportunity knocks don’t stand with your hands in your pockets. Fling open the door. Grab it with both hands. Or before you know it, someone savvier will have scooped it up and it’ll be gone. Right now there’s an opportunity that’s not just knocking on the PR door – it’s banging and demanding to be let in.
ReimaginePR
APRIL 11, 2015
'Wes Moore: Wes Moore was a troubled youth whose father dropped dead in front of him when he was 4 years old. It was the 80’s in the Bronx , where drugs were plentiful and relations between police and the Black community were further complicated all too easy to access guns. After vandalizing some buildings, Wes found himself in the back of a police cruiser.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
APRIL 11, 2015
'Writer’s block is the worst, no? As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. But it can be hard to generate innovative content ideas when deadlines loom daily. Here are five quick tips for coming up with fresh content when writer’s block hits. 1.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Proactive Report
APRIL 17, 2015
'FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now every PR practitioner knows how to do it – and does it on a regular basis. Not so. According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites.
Melissa Agnes
APRIL 11, 2015
Welcome to episode #045 of The Crisis Intelligence Podcast, with Melissa Agnes and Curtis Midkiff. The American Red Cross is known for their amazing, life saving emergency management and humanitarian work. A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management.
Cision
APRIL 17, 2015
'A former colleague once warned me not to ask for a raise during our firm’s end-of-year review cycle. “They’ll never give it to you,” he said. “I asked for one last year when my wife had our second baby, and they said no.”. I tried my hardest to look sympathetic as I replied, “Well I don’t have any kids, so I’ll have to come up with a better reason than that.”.
Rock the Status Quo
APRIL 11, 2015
'New client relationships usually start off all rosy and pink-cheeked, like a new bride walking down the isle, full of joy and excitement about what lies ahead once she slips that ring on her finger. Then, like a couple married in Vegas by an Elvis wanna-be, sometimes the ink isn’t even dry on the certificate before those emotions turn into something darker.
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Shift Communications
APRIL 13, 2015
'One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work. It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise.
Reputation Us
APRIL 14, 2015
'The last time I searched for a new healthcare provider, I had a difficult time. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. I conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs. Many physician websites contained the generic […]. The post A PR Treatment for the Healthcare Industry.
Cision
APRIL 14, 2015
' In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret. They’re a popular piece that 79 percent of B2B communicators and 69 percent of B2C communicators use to further their communication efforts.
Communications Conversations
APRIL 14, 2015
'Last week, I was down in Winona again speaking at my alma mater. It’s a tradition of sorts for me, as I go down once a semester to speak with students. After my day was complete, and I was driving back to the Twin Cities, I started thinking about how I got reconnected to my Winona State family. It began with one person–Shelli Lissick–making a connection.
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Shift Communications
APRIL 14, 2015
'As I was getting ready to take the Google Analytics Certification test, I did quite a bit of reading (and note taking) in the digital fundamentals course to prepare myself. It took me back to my college days and the thrill of learning something new that would carry me through my work or life; something that had weight. Ever get an idea so simple, you’re surprised you’ve not heard anyone else say it quite that way before?
Ishmael's Corner
APRIL 12, 2015
'Nobody likes airports. Dealing with the security gauntlet at airports is right up there with going to the dentist and watching Brady Bunch rerurns. Naturally, the organization behind airport security, the Transportation Security Administration (TSA), finds itself image-challenged. To borrow from Shakespeare, the TSA does experience “slings and arrows of outrageous fortune.”.
Cision
APRIL 17, 2015
'Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ). Apps Radar: The New York Times announces its app NYT Now will relaunch as a free product with new features on May 11 including an expanded iPhone team devote
Communications Conversations
APRIL 17, 2015
I realize everyone is writing about Periscope and Meerkat right now. To the tune of 3.65 million responses when I Google “Periscope app.” I realize I’m not contributing to the content marketing vortex. Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Sure, I see the upsides.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
APRIL 17, 2015
'We recently sat down with Jim Joyal , Partner here at SHIFT, to talk about all things networking. He shared plenty of tips and anecdotes from his nearly 30 years in the field as well as dispelled some of the myths he’s encountered along the way. There are plenty of books out there about how to be an effective networker, but as Jim was quick to mention, it’s difficult to be an expert on the subject since every event is a snowflake and everyone you meet will have a different personality.
Stuart Bruce
APRIL 16, 2015
'Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | Leeds. A rare opportunity for me to do something in Leeds. The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the top PR and marketing professionals from across the north of England from companies such as Superdry, Asda, Morrisons, Irwin Mitchell, Premier Farnell, Cooperative Grou
Public Relations Sydney
APRIL 13, 2015
'“A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build […]. The post 5 PR tools every entrepreneur needs appeared first on Public Relations Sydney.
Communications Conversations
APRIL 13, 2015
'The MN PRSA Classics Awards are one of my favorite events of the year. Sadly, this year, I could not attend. But, it sounds like it was yet another fantastic event last week. You can see the full list of winners here on the MN PRSA site. In particular, I want to call out Maggie LaMaack who won the Young Professional of the Year Award. Happy to see deserving people get the spotlight!
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
APRIL 15, 2015
'John Beckwith and Jeremy Grey may think the most wonderful time of year is wedding season, but for me – its conference season. That magical first few months that seem to map out the products, services and companies that capture our imaginations, interest or snark for the remainder of the year. Looking at the speaker line-up and cities associated with these events can feel like you are following your favorite band across the globe.
Waxing UnLyrical
APRIL 17, 2015
'If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). You’re super-excited too – content, new client, money… what’s not to love?
PR 20/20
APRIL 14, 2015
'In a Manhattan parlor, 500 people lined up, quarters in hand , to peek inside Thomas Edison’s moving picture machine, the Kinetoscope. It was April 1894—and the event marked the opening of the first commercial motion picture house. What followed was a media evolution unlike any seen before.
PR Conversations
APRIL 16, 2015
'One big question is whether we as public relations practitioners can afford to migrate (professionally) from “we, the intelligent few” to “we, the people,” primarily by helping our clients to listen to and interpret the “wisdom of the crowds” A post-event reflection on Stuart Ewen’s Museum of Public Relations-sponsored lecture on “Edward Bernays and the Century of the Selfie” By Toni Muzi Falconi.
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PR in High Definition
APRIL 14, 2015
'There is a phrase often used in our industry – ‘PR is not a science, it’s an art’. Essentially, we’re saying that you can’t apply a formulae to PR as there are huge amounts of varying factors to consider. You can have all the right aspects of a good PR campaign lined up just to […]. The post Failing productively in PR appeared first on Firefly Communications.
Waxing UnLyrical
APRIL 15, 2015
'Guest Post by J.D. Lasica. Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. Today I’m here not with a success story, but with a quick back story and a set of assumptions.
Solo PR Pro
APRIL 14, 2015
'The most important word to any freelancer or consultant is… “scope,” preferably not followed by the word “creep.”. Scope creep is the bane of any independent consultant’s existence. It happens when your client adds things to your to-do list that you didn’t foresee. Or from misunderstandings that occur when you don’t communicate firm boundaries around a project.
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