Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips. Adjust when needed.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 86

Survey Public Affairs Corporate Trends 86

Prohibition

APRIL 17, 2017

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

Shift Communications

FEBRUARY 27, 2015

So this week, he announced three changes to the platform to do just that: inline editing for on-the-go writing?—?where where titles aren’t required for posting; a stream that allows for better browsing and previews; and tags to assist with discovery. A version of this post originally appeared on Medium. Blogging medium'

Writing 60

Writing Blogging Agency Strategy 60

Rock the Status Quo

DECEMBER 16, 2015

If you blog for your personal brand, employer or agency clients, you need to learn this. These meta tags tell the platform or search engine what to use. NOT having these meta tags in place will result in arbitrary text being used, which we don’t want. If it is, edit it down as necessary, don’t leave it too long.

Social Media 100

Social Media How To SEO Media 100

PR in High Definition

JUNE 3, 2020

Better yet, tag the social media account it was sourced from or embed the image directly from the source. You need is your smartphone and a few filters or an editing app, and you’ve got a picture! Photo agencies have expensive lawyers and aren’t afraid to use them. Do it yourself.

Digital PR 48

Digital PR Viral Creativity Examples 48

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 63

Pitching Analytics Enterprise System 63

Communications Conversations

DECEMBER 5, 2019

Paul Power PR couple with Matt Lechner who’s now over at HealthPartners. She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). So, I thought, why not feature her here today as a PR Rock Star? You spent much of your 20s working in media and agency environments. You have a new job!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). I followed up with him after the event and invited him to share more – and today he’s my guest for the 44 th edition of the Off Script Q&A series. 1) How did you get into marketing? . Image credit: Unsplash.

Storytelling 85

Storytelling Brand Branding Customer Service 85

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? It’s your (PR) job to provide more visuals. Investing in tools that make for good visuals is your responsibility as a PR person.”. Ohhh—heavens, yes! Do your homework”.

Interviews 71

Interviews Skype Radio Pitching 71

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Can your agency bring big ideas and execute? Agility PR Solutions adds podcast monitoring.

Pitching 89

Pitching Report Software Survey 89

Beyond PR

JULY 14, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. What is your advice for PR professionals trying to pitch your Holiday Gift Guide pages?

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 93

Agency Trends Marketing Survey 93

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. PR 20/20 + Artificial Intelligence + You. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. PR Newswire: U.S. Notes: PR Newswire requires a $195 annual membership fee required before you can even send in a press release for review. >>> Did you know? Check out our services. Press release pricing. PRWeb: U.S.

Financial 89

Financial Video Survey Google 89

ZudePR

MARCH 22, 2018

I knew I had to research the life out of self-publishing to see whether it was possible for me, David Sawyer , a PR man from Glasgow with a young family and a full-time career. L: H ow would I fit it in around client work (I own and run a Glasgow PR consultancy )? . #2 Doing the Research It was February 2016. The seed had germinated.

Writing 83

Writing Google Blogging Exercises 83

5W PR

DECEMBER 23, 2022

This can be done through links to product pages on the company’s ecommerce site, or by tagging a video or Reel with product stickers that allow the audience to learn more about the product and purchase it directly within the platform.

Instagram 78

Instagram Infographics Trends Software 78

Waxing UnLyrical

FEBRUARY 5, 2011

Get Shareaholic test Filed under Media , Personal | Tags: ads , decision , super bowl | Comments (9) Site settings comment help? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Weekly Roundup: The Gerald Durrell Edition | Waxing UnLyrical says: February 6, 2011 at 7:02 am [.]

Facebook 49

Facebook Twitter Measurement Blogging 49

Sword and the Script

APRIL 25, 2017

A sound PR principle is to build good will far in advance. Certainly, there are more traditional PR methods that could be used – an online press release or even contributed content could work. The point is more than ever, PR and content need each other and ideally, you’ll use a mix of owned, shared and earned media.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Would you be able to remove the noindex tag? Please let us know!

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

APRIL 13, 2021

understanding context, which can help PR assess large volumes of content. NLP is used in a variety or PR technologies for media monitoring. He teaches at the University of Oxford and he’s my guest for this 48 th edition of the Off Script Q&A series. What is the value of NLP to PR (and marketing)?

Analysis 78

Analysis Marketing Engineering Data 78

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. He’s my guest on this edition of the Off Script Q&A series. . PR, marketing, sales and journalism. But it also brought experience. Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62

PR 20/20

FEBRUARY 3, 2016

See below for a snapshot of what we’re using on the PR 20/20 website. Slack : Personally, Slack is my metaphorical home base for all things agency marketing. All conversations can be tagged (e.g. With this list of free tools, you can create, publish, monitor, organize, edit, collaborate, message, measure and more.

Tools 40

Tools Marketing Google eBook 40

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #1: Blogging is now a full-time job. Tip: Plan at least six weeks prior to publication.

Trends 48

Trends Blogging Brand Branding 48

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’d happily suggest a line or two to make edits read naturally. Please let me know what you think.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. Thankfully, BuzzStream lets you make edits in this section itself, in case you spot anything last-minute or want to alter it for the selected contacts without amending the entire template. Click on the name to edit it and Done when you’ve finished with that field. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). We in the PR industry have done a poor job of defining and promoting what we do.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition.

Software 102

Software Analysis Data Tools 102

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. It’s a work in progress.

Publicity 164

Publicity Ethics Data Community 164