Critical Mention

JUNE 19, 2019

You first need to figure out the need for your product or service and then focus on what problem it can solve. Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. Start producing content. Distribute your content.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. Research current news and trends. Your expert shouldn’t be pushing a product or waxing on about how great his business is; rather he should offer advice, insight, or ideas based on specific expertise.

B2B 147

B2B Leadership Customer Service eBook 147

MaccaPR

JUNE 23, 2021

What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace? We know there’s a desire for organic and natural in every food category. The media and influencers like to feel they’re on the ground floor with a new product.

Marketing 62

Marketing Retail Consumer Trends 62

Beyond PR

AUGUST 4, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. ” The Cision PR Edition platform won this award last year, so we are very excited to see the industry recognizing the Cloud as “ the best information solution that helps business professionals with their daily job functions.”

Industry 64

Industry Communications Software Hotels 64

Katie Paine's Measurement Blog

JANUARY 27, 2023

Unless you are leaking major news that impacts stock prices.) People need to laugh, especially when the news is constantly terrifying or at the very least disturbing. Yes, you may have to do a bit of editing or trimming or customizing to suit a particular platform. employee, holiday celebration, product news, etc.)

Communications 40

Communications Measurement Employee Course 40

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Product Launch . Following are six examples of company announcements that can be paired with an event.

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. You can also edit things easily.

Pitching 63

Pitching Analytics Enterprise System 63

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

PR 20/20

MAY 8, 2019

Traditional marketing automation makes marketers more efficient, productive and successful. Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

JANUARY 17, 2019

The good news for practitioners is that each of the digital platforms provide self-service planning and management tools to help plan and manage campaigns. It's often used for special editions produced for a conference or event. It reflects the innovation in digital media over the last 20 years driven by Facebook and Google.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. PR pros are still able to edit the pitch to be of any length before sending. Fair enough.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. This where cutting budgets becomes a game a bit like a business edition of Jenga. I had been gone for a total of about 18 months.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Cision

JUNE 16, 2017

Before you make the news public, share it with all important stakeholders. Marketing collateral (product sheets). New images. Blog post explaining new changes. New handle. New handle. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions.

Communications 250

Communications How To Telecommunications Employee 250

PR 20/20

MAY 23, 2017

KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. Search Engine Land is a sister publication to the popular, Marketing Land (included below in the Marketing category).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JULY 17, 2018

From choosing recommended shows on Netflix, to navigating trips in Google Maps, asking questions of Siri and Alexa, ordering products on Amazon, reading your Facebook Newsfeed, and unlocking the iPhone facial recognition. Production: Creating intelligent content. Analyze and edit content for grammar, sentiment, tone and style.

Marketing 41

Marketing How To Technology Resources 41

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. My new deep work routine. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Do you struggle to get stuff done? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

JUNE 19, 2017

Before you make the news public, share it with all important stakeholders. Marketing collateral (product sheets). New images. Blog post explaining new changes. New handle. New handle. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions.

Communications 69

Communications How To Telecommunications Employee 69

Beyond PR

APRIL 6, 2016

Consider the importance and impact of the news you’re sharing. For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. The timing of your news will also help dictate your outreach’s scope.

Pitching 40

Pitching Media Radio Print 40

PR Fuel

OCTOBER 30, 2018

4. Discounts & Giveaways —As a bonus for your customers, consider offering a 10% off coupon for signing up for emails or do a free (small) product giveaway. Reword it, check your spelling (you possibly missed an editing error), and try again. For instance you could be editing your email and change “bank” to “institution.”

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

JANUARY 27, 2011

Sprinkle your pitch liberally with strikethroughs and other edits. – as getting an email pitch that is clearly copied and pasted from MS Word… in which your supervisor has used “track changes&# to give you edits. It helps to have a good news angle or actual hook for a reporter that you know well enough to pitch.

Pitching 111

Pitching Facebook Interviews Twitter 111

Onclusive

NOVEMBER 8, 2017

It’s not a trivial thing to ask a customer to make a commitment to a digitally-enabled product or service.”. At the beginning of the high tech boom, there were early adopters who were unafraid of entering into a new category. That cycle has now changed and a demand for ‘New PR’ is on the rise. Four radical shifts in PR.

Communications 170

Communications Marketing Enterprise Case Study 170

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” This season’s early (and devastating) Napa Valley fires offered a chance for expert commentary on grape production from our wine industry client, for example.

Film 180

Film Small Business Pitching Comparison 180

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MAY 25, 2021

This is partly due to the research that is likely to be involved but also because long-form content can take much longer to review and edit, as opposed to a single infographic. Reviewing blog posts is usually pretty straightforward because this can be done while the post is in the draft stage and edits can be made at this point.

Infographics 160

Infographics Data Blogging Mobile 160

Waxing UnLyrical

MARCH 26, 2014

With the amount of free content creator tools on the web, there is no reason why you should not be putting images in your blog posts, articles, news releases or any other web content. There are dozens of image editing programs on the web, many of which are free. Be aware of the photographer’s rules for editing their photos.

Web 77

Web Pinterest Creativity Print 77

Buzzstream

AUGUST 13, 2018

Although there are now many other ways of measuring authority, that has led to wide support of this metric and it is often integrated into other products as a quick way to determine authority. Ahrefs has elected to remove the link value of a subdomains parent DR if it falls under the category of what they call “service root domains”.

Google 117

Google Measurement Advertising Advertising 117

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

SEPTEMBER 14, 2010

Today, your news release can reach audiences you never expected it see in the past. Notice before I said news release and not press release. When a company or organization issues news today, that news reaches a wider audience than just the press. MeasurePR, the Don Bartholomew Edition (contd. Absolutely not.

Facebook 106

Facebook Twitter Education Industry 106

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The commercial Gillette debuted in January was a different type of ad for the men’s razor category. Instead of touting the product’s advantages, it tackled “toxic masculinity” just in time for the Super Bowl. Some men were angered by it and vowed to toss out their Gillette products in protest. It’s hard to say.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Welcome to the first PR technology summary ( PR tech sum ) of 2020. How did it work?

Software 101

Software Analysis Data Tools 101

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The commercial Gillette debuted in January was a different type of ad for the men’s razor category. Instead of touting the product’s advantages, it tackled “toxic masculinity” just in time for the Super Bowl. Some men were angered by it and vowed to toss out their Gillette products in protest. It’s hard to say.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Beyond PR

AUGUST 4, 2016

Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love. If there is major news breaking or some major event that your audience is preoccupied with, be sensitive to that and put your scheduled/automated tweets on hold. Take time to use Instagram filters and edit photos.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52