Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

Newsfile

AUGUST 14, 2023

By Melissa Strle Are you looking for great sustainability press release examples? Ones that can give you inspiration and ideas for your own sustainability press releases? We’ve curated the following sustainability press release examples just for you. The following press release introduces the first doll with Down syndrome.

Examples 95

Examples Fashion Engineering Report 95

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Writing/Editing of Miscellaneous PR Assets. AirPR offers a media monitoring solution. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Consider adding press releases to your content marketing strategy this year. Pain points.

Writing 105

Writing SEO Pitching Engineering 105

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Among the generative AI functionality, the release cites are: Copy edits. Content picks PR ethics.

Analysis 142

Analysis Tools Software SMB 142

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). The first press release was sent in 1906 by Ivy Lee on behalf of the Pennsylvania Railroad. Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. And there’s no doubt as to why.

Brand 364

Brand Branding Pitching Industry 364

PRSay

JUNE 7, 2023

That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content. Each panelist offered perspective on the intersection of AI and journalism.

Journalism 155

Journalism Public Affairs Ethics Technology 155

PR Fuel

NOVEMBER 18, 2021

What is the right time and circumstance to send a press release? Keep reading to learn about how often you should send a press release. Why Press Releases Matter. A press release is a way to get attention and share information with media outlets. How to Send a Press Release. Write What Matters.

Writing 111

Writing Analytics Tools Brand 111

Remote PR Jobs

SEPTEMBER 25, 2023

Through HARO, you or your brand can become the go-to source about a particular topic. We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. Do not reply solely with “My client can speak about this.”

How To 100

How To Media Pitching Reputation 100

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. Not sure how to distribute press release materials? Neglecting to distribute press releases the proper way might end with your releases getting tossed out.

How To 104

How To Guidelines Writing Pitching 104

Communications Conversations

MARCH 3, 2021

.” One of those examples just occurred about a week ago with the beloved M&Ms brand. To summarize, M&Ms is bringing back its limited edition “Messages” packaging with an integration with the audio streaming platform, Spotify. We are hear, however, to talk about the digital integration piece of this campaign.

Case Study 103

Case Study Instagram Google Creativity 103

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). About 65% of journalists that responded this year are based in the U.S. Most journalists (62%) say pitches are best at about 2-3 paragraphs long; still, about one-third prefer them pithier – just 2-3 sentences.

Survey 169

Survey Media Relations Pitching Media 169

PR Fuel

MARCH 29, 2022

Distributing press releases isn’t just a helpful marketing tool just for big-name celebrities or huge corporations. When a press release is used the right way, you can spread the word about new products and services, improve SEO, and even get a little local coverage. What to Know About Distributing Press Releases.

Local 105

Local Writing SEO Corporate 105

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. In March of 2023, it added generative AI to its software.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

OCTOBER 18, 2022

I often have to re-read announcements two and three times to understand what the heck they are talking about. If I have to work that hard to understand something I already willingly spend a lot of time thinking about – then the chances that customers and prospects will get it are pretty small. Processing fluency.

Handbook 92

Handbook Financial Writing Corporate 92

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. Yet I do have two observations: First, every month for the last 12 months there has been an announcement about generative AI and that’s slowed a lot. A similar quiet period occurred at the same time last year – between January and March.

Software 125

Software B2B Pitching Data 125

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Yes, PR is about relationships (it’s right there in the name), but the days of long editor lunches and cozy exclusives are largely gone. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. Edit and refine. One revolutionary tool that has recently transformed the content creation game, is artificial intelligence (AI).

Guidelines 62

Guidelines B2C Tools Creativity 62

PRSay

MAY 10, 2022

Next time you write a press release, blog post or content-marketing piece, put the reader first. To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com. Lead with the benefits; substantiate with the features.

Case Study 191

Case Study Training Writing Storytelling 191

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. Here’s what you should know about online press releases, how to use them, and why a distribution service is valuable. Press Release Distribution Is Invaluable to Your Brand.

SEO 74

SEO Engineering Web eBook 74

Stephen Waddington

NOVEMBER 27, 2020

It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington. This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Supplies of personal protective equipment (PPE) were challenging during the pandemic.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

NOVEMBER 7, 2016

You may be drawn to points that are highlighted by bold or italicized text, you may click on links that substantiate points, or be drawn to lists that give you some immediate context about the content. Over in the right-hand corner of a WordPress post (when editing) is the visual / text tab. Insert / Edit Link. Visual / Text.

How To 308

How To Tools SEO System 308

PR Fuel

DECEMBER 17, 2020

Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise. Press releases are an excellent tool for both your marketing and public relations. Making It All About You. Sending Irrelevant Press Releases.

How To 105

How To Writing Social Media SEO 105

Landis PR

FEBRUARY 5, 2024

It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. Revolutionizing Public Relations: Breaking Free from Traditional Formats and Frameworks Traditional PR methods for startups include press releases, media outreach, event marketing, and content creation.

Publicity 59

Publicity Privacy YouTube Analysis 59

Business Wire

DECEMBER 19, 2017

To find out, Business Wire Hong Kong invited two renowned journalists from the Associated Press and CNBC International to speak to a sold out and inquisitive audience at The Hub in Wan Chai. Kelvin Chan of the Associated Press All of the topics discussed were immensely interesting for a host of reasons.

Internal 152

Internal International Media Pitching 152

Stephen Waddington

OCTOBER 27, 2021

I’ve worked with my Mum on a new edition of A Shop on Every Corner, a book that she originally wrote with my Dad in 2007. The social history and stories contained within the book were gathered from friends and neighbours in the Leeman Road and wider York area following an appeal via the shop and York Press.

Local 78

Local Print Community 78

Cision

JANUARY 4, 2016

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. Reconsider your target. Tighten your language.

Resources 120

Resources Journalism Print Pitching 120

Solo PR Pro

MARCH 2, 2021

With content being driven by a group of volunteer editors, they founders wanted to ensure all the changes ever made to the “encyclopedia” would be visible, so people could see how pages evolved over time and who had been involved in the editing process. Using PR best practices to navigate Wikipedia. Does this process sound a little familiar?

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Prohibition

JULY 21, 2023

This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage. However, it’s a great way to show how product exclusivity can make a campaign go further – the news about the console was picked up in most national titles!

Wireless 62

Wireless Retail B2C Instagram 62

Onclusive

NOVEMBER 10, 2021

What we are talking about is getting granular and identifying the factors underneath each PESTLE category that are the most influential. You can always come back and edit your setup to include more brand names or keywords that are important to you. Some factors may be critical to your business while others could be deemed secondary.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

We’ve also made it standard practice to understand how the press operate in different markets. Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online. agency totally rewrites helps edit.

Internal 147

Internal International Skype Meeting 147

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

It’s more useful to think about persuading and educating rather than selling. And when it comes to press releases or other material published or distributed through wire services, natural language is best. It’s a paradox of business writing that shorter documents take more time to create and edit.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 7) Press releases, oh, press releases.

Survey 101

Survey Report Media B2B 101

Sword and the Script

JUNE 4, 2022

In part to promote the survey, and to solicit respondents, I sent Ned a few questions about the origins of the JOTW and the survey. When I started my new job in April 2001 the network had grown to about 150 people. Ned: There are lots of stories about people who connected with an employer and went to work.

Survey 78

Survey Public Affairs Government Community 78

PR 20/20

JUNE 27, 2023

Personalization also enables associations to deliver targeted messages that answer your members’ questions and address their most pressing pain points. Once you’ve created your rule, you’ll edit a page’s content based on your different categories. Click "Add” under “Smart rules” and create your rule.

Tools 71

Tools Analytics Report Google 71

Wadds Inc.

NOVEMBER 11, 2023

Already, we have seen solutions built on top of the AI models, such as chatbots, editing, text-generation and summarisation tools, be cannibalised by subsequent generations of AI models. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens.

Report 119

Report Publicity Training Policies 119