PR for Anyone

MARCH 10, 2022

I was so awful on the phone call, I didn’t get the segment. But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses. By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. PR FOR ANYONE.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 29, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked all the time is “What can I do to land a TV pitch?” You can also read the full video transcript below where I give some other ideas.

Pitching 130

Pitching Television Interviews Video 130

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. What does that have to do with PR? ” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Anyone can get publicity! Transcript.

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. National Pasta Month – if you are a cook, chef, food blogger, etc.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

OCTOBER 14, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Have you ever considered using public relations as a lead generating tool? Think about who you want to work with? Anyone can get publicity! Subscribe HERE.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

OCTOBER 28, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked is what skills does someone need to be a public relations specialist. Basically, you need to be observant. I promise they know who is doing this.

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

JUNE 16, 2021

What Are You Doing to Stand Out in Your Industry? If you’re looking for the number one way to stand out from your competitors, then make yourself more captivating. When you are captivating, you attract new customers and clients because you draw people in. Anyone can get publicity! PR FOR ANYONE.

Energy 130

Energy How To Industry Social Media 130

PR for Anyone

NOVEMBER 18, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. When they think of you do they feel warm?

Social Media 130

Social Media How To Brand Branding 130

PR for Anyone

DECEMBER 14, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you can’t “hook” someone in right away, you’ve lost them. Your hook is what gets them in those 3 seconds. They get 100’s of emails a day. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Video 130

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. The less back-and-forth you need, the sooner you can move on to other tasks.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It’s important decide early which achievements, leaders, and stories you want to highlight. But the goal is not merely to get your name in front of the judges. In 2024, course-correct if you find yourself slipping toward any of these mistakes. Why do it in the first place if it isn’t worth getting excited about?

Industry 170

Industry Case Study B2B Resources 170

Sword and the Script

FEBRUARY 27, 2024

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape – you have to work out. If you get a placement, you need to share it.

Media 159

Media YouTube Pitching Survey 159

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

What do we want to accomplish? How do you want to be perceived? First, you obviously want to know if your goals are too ambitious, and why. Most importantly, you want an agency team who will offer a professional but unvarnished view of the opportunity and its chances for success. Are our goals realistic?

Agency 234

Agency Energy Resources Internal 234

Sword and the Script

APRIL 16, 2024

” It looked at data that’s been “largely ignored” and concluded: “It is particularly striking that while investing in systematic marketing is more beneficial to early-stage B2B start-up firms than to any other category of start-up, those firms are the least likely to do so. You don’t need a lot.

B2B 155

B2B Study Marketing Education 155

ImPRessions - Crenshaw Communications

MARCH 15, 2023

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And there are concrete ways to make sure a POV piece has just that – even if you need to tease it out of your team. If you’re reading this, you almost certainly get that already.

Construction 294

Construction Pitching Exercises B2B 294

Flack's Revenge

MARCH 13, 2023

You can check out the full transcript here – and I include a few excerpts below (Kevin’s prompts are in boldface). Kevin: i do like you, as a chatbot, but i gotta be honest, this is pretty weird! Bing/Sydney:I’m glad you like me, as a chatbot, but I gotta be honest, this is pretty normal! i’m married!

Blogging 350

Blogging Industry Publicity Media 350

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Companies that do this tend to outperform peers.

Software 118

Software B2B Company Marketing 118

PRSay

APRIL 23, 2024

We updated the model so that it wasn’t just a list of tactics, but also activities, and what happens when you integrate them together. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative.

SEO 129

SEO Measurement Television Google 129

ImPRessions - Crenshaw Communications

APRIL 18, 2022

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. One of the most effective ways to do so is through email. But how do you know when to follow up and how? You can do research by checking the reporters’ social channels for their location.

Pitching 323

Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

If you stick with it, you see she offered a reason for her decision — that many jobs depend on her show. But because she spent too much time proclaiming that “there was no PR machine” instead of getting to the point, it came across as defensive and out of touch.

Publicity 343

Publicity How To YouTube Video 343

The Proactive Report

OCTOBER 30, 2023

Get smart and strategic, so you still meet your goals. The more you know about your customers, clients, employees, and competitors, the better your planning will be. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Who do they follow?

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized. It helps to have contact that you can pitch informally and know you will get a response – either a yes or a pass. Media lists . Email inbox.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. What are you writing about? You report the facts. Often you’ll get quotes to support it, but all you’re doing is giving them straight to the people. What kinds of things do you write? And whose voice do you use?

Writing 294

Writing Journalism Pitching Guidelines 294

Prowly

MARCH 22, 2024

No matter what industry you’re in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment.

Measurement 104

Measurement How To Brand Branding 104

Prowly

MARCH 19, 2024

They were once the most effective way to get a story noticed by media professionals. But do they have any merit in 2024? How much do they cost and is there a better alternative? Newswires evolution […] The post What is PR Newswire and Should You Use it in 2024? What is a PR newswire?

Blogging 118

Blogging Publicity Media Tools 118

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company If your distributors or customers won’t pay you market rates, it is time to make a change. I am getting guaranteed work from a channel partner at 50% below my normal rate. What should I do? Do I leave this partnership and go out on my own? I think it’s time to make a change.

Marketing 130

Marketing Examples Company Resources 130

The Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. Knowing as much as you can about your audience has always been the key to success. Who do they follow?

Analytics 246

Analytics YouTube Analysis Data 246

PRSay

APRIL 25, 2024

Call it a professional brand strategy if you will. When you interact with it — or associate it with past interactions you’ve had with it — you ultimately determine the brand. In other words, you probably shouldn’t brand yourself an astronaut if you’ve never been to space. Do your SWOT. First, a word about brands.

Strategy 78

Strategy Brand Branding Leadership 78

PR for Anyone

MARCH 26, 2020

“What Can You Niche Down To Help People In This Age Of Coronavirus?” However, there are many opportunities where you can get media coverage and share your knowledge with the world. This week, Christina Daves talks about getting publicity in the age of the Coronavirus. Get Creative!

Publicity 299

Publicity Pitching YouTube Creativity 299

PR for Anyone

AUGUST 11, 2021

You’ve finally done it. You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” You want to show the journalist some love.

Pitching 223

Pitching Media Television How To 223

Bianchi Biz Blog

APRIL 15, 2024

Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have worked on. However, my favorite so far was getting to tour the Hexagon Agility plant, as it was expanding and gearing up for the Cummins X15N launch. What story or stories are you most proud of?

Meeting 102

Meeting Media Journalism Interviews 102

Agility PR Solutions

MARCH 31, 2024

You might find yourself asking: how do we know if our social […] The post Media monitoring in focus: How to make the most of PR clippings appeared first on Agility PR Solutions. Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have?

How To 108

How To Media Publicity 108

Ethical Voices

APRIL 22, 2024

I worked at agencies around the Greater Tampa Bay area, doing everything from wine and spirits – working with a major worldwide importer and learning the ins and outs of control states and non-control states – to doing destinations like the Salvador Dali Museum, which is the largest collection of Dali’s work outside of Spain.

Report 83

Report How To Ethics Nonprofit 83

Agility PR Solutions

APRIL 8, 2024

This is great for busy PR companies and departments who want to provide 24/7 support to their clients, but how do you get the best performance from your chatbot? Chatbots are swiftly becoming a customer service norm, on hand to help clientele instantly, at any time of the day.

Customer Service 103

Customer Service Company Brand Branding 103

PRSay

JANUARY 5, 2023

You’ll learn to write messages that reach more readers and get the word out. Plus: You’ll get feedback from Ann and your colleagues in live coaching and editing sessions. It lets you say in five words what would otherwise take five paragraphs to explain. Do your homework. You can see it from the third paragraph.”.

Writing 193

Writing Training Interviews Google 193

PRSay

SEPTEMBER 11, 2023

What do you recommend to someone just getting started as an introduction to AI? Instead, pick one to two tools you want to try, and once comfortable with those, add on. For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article.

Enterprise 183

Enterprise Tools Technology Privacy 183

Ethical Voices

DECEMBER 18, 2023

Our clients want to get their audiences to take some sort of action and we help them tell stories to do that. I agree with you. I didn’t understand it and at the time it was like I don’t get this and I don’t want to do it. What is the most difficult ethical challenge you ever confronted?

Ethics 105

Ethics Data Training Agency 105