Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data. Customers of Cision and Cision-owned Brandwatch will both have access to the data.

Reddit 178

Reddit Software B2B Technology 178

NewsWhip

DECEMBER 18, 2023

Users will likely be familiar with our Total Interactions metric, giving you an at-a-glance view of the total amount of engagement a given article or social post has received, but here’s a reminder of three NewsWhip-native metrics that are built on top of that total interactions data to help you through the next time you need answers at speed.

Viral 78

Viral Measurement Analysis Reputation 78

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Viral Marketing? What is Generative AI?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JULY 18, 2018

Understanding data has become a critical part of modern communications. So, how can PR pros become more data driven? Successfully navigating modern PR involves understanding both “soft” metrics, like social followers or engagement, and hard data, like the various pathways driving new business. . Earned vs. paid vs. owned media.

Data 60

Data SEO Engineering Strategy 60

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. These measures are critical for minimizing harm and preserving trust. Defense tech and ethics The ethical complexities surrounding autonomous weapons, drone warfare, and data privacy demand proactive communication from defense tech companies.

Industry 78

Industry Publicity Ethics Privacy 78

Onclusive

JULY 18, 2017

Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here.

Facebook 138

Facebook Brand Branding Measurement 138

PRSay

MARCH 11, 2019

Brands are beginning to over-rely on data and measurement. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 150

Trends Communications Employee Enterprise 150

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Digital tools can measure the impact of PR’s efforts with unprecedented precision. Analyzing this data isn’t just about proving ROI; it’s about understanding audience behaviour.

Analytics 78

Analytics Digital PR Storytelling Local 78

Remote PR Jobs

SEPTEMBER 25, 2023

With the brand’s stunt, changing its name to IHOb last year, the company was able to garner stories published by a variety of outlets and on social media platforms, as the news was virally shared. Common practice in PR used to be measuring ad value equivalency and potential impressions for an earned media placement.

Media 100

Media Print Radio Consumer 100

NewsWhip

JUNE 2, 2020

Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. They needed a tool guaranteed to deliver. “.

Case Study 78

Case Study Study Viral Data 78

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Use it to your company’s advantage and grow those numbers!

Social Media 130

Social Media Media Product Launch LinkedIn 130

5W PR

FEBRUARY 17, 2021

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. They’re used to analyzing social media data and talking to customers. Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending.

Consumer 97

Consumer Trends Viral Survey 97

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

FEBRUARY 24, 2017

Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Dashboards packed with data can be impersonal and overwhelming. Make the data real for real people,” she says. Use the meeting to highlight takeaways from the data. Seek out “ah-ha” measurement moments.

Social Media 115

Social Media Airlines Media Meeting 115

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution.

Viral 136

Viral Creativity Advertising Advertising 136

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. The problem, the article alleges, marketers don’t have access to this data because they can’t see it and concludes with a pitch for branded URLs as a solution.

Viral 116

Viral Marketing Web Case Study 116

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development. 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. But they can prepare for the risk, given that a data security breach is at the very top of common reputation threats. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right? All these things can kind of come together. Bryan: Yeah, absolutely.

Advertising 131

Advertising Advertising Data Reputation 131

Business Wire

OCTOBER 30, 2017

Once your holiday season is over it will be time to measure the success of your work. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.

Infographics 153

Infographics Travel Product Launch Video 153

Contently - Strategy

NOVEMBER 3, 2021

In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. When in doubt, find another source to cite.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Katie Paine's Measurement Blog

JANUARY 27, 2023

One of the advantages of being a data nerd is that everyone assumes you have data-based answers to their questions. Also, of course, I have measured a lot of comms programs over many years. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Measure at every step.

Communications 40

Communications Measurement Employee Course 40

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Your guide to keyword research Search tools, insight and data can be confusing.

Tools 136

Tools Publicity SEO Measurement 136

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Data, customer testimonials, analysts, influencers and partners are critical in helping you prove every statement and claim in your overall story. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. Do you have backup?

Strategy 78

Strategy Media Storytelling Pinterest 78

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large.

Social Media 87

Social Media Trends Media Instagram 87

Stephen Waddington

FEBRUARY 10, 2019

Each podcast platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task. It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. LinkedIn has hit 600+ million members.

Viral 68

Viral Journalism Analytics Case Study 68

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. With influencer marketing , it can be difficult to track metrics or KPIs, so setting out with a clear objective in mind and an idea of what will be measured to determine success or failure of the campaign.

Agency 74

Agency Marketing Analysis Viral 74

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Craig Dekshenieks | Aderant.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

OCTOBER 23, 2019

We looked at the data to find out. Let’s look at the data. Beyond these articles, there was a mix of the viral and the political in almost equal measure. . Who were the top publishers on Facebook in September 2019? What content drove the most engagement? The top websites in September 2019.

Facebook 106

Facebook Web Analysis Film 106

PRSay

OCTOBER 25, 2017

The PESO Model and a Data-Driven Approach to Communications. 9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on. During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Data shows that less than two percent of all releases that we distribute include video despite driving 2.8x million words.

Infographics 235

Infographics Case Study Content Marketing Video 235