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#CreativePR: Measurement and Data-Based Insights

Marketwired

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. Read the entire series here. .

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Craig Dekshenieks | Aderant.

Marketing 101
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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. Infographics. Improving their brand awareness and reputation.

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I’m in the Mood for a Good Holiday Story

Business Wire

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Once your holiday season is over it will be time to measure the success of your work. Humans are visual learners. The holiday season is here!

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Data for this report was compiled in November 2019. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. The benchmark data raised a few big questions. Report Methodology.

Financial 111
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Product Creation.

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Secret Formulas Behind Successful Social Media Posts

MaccaPR

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Encourage more prospects to download content such as a white paper, e-book or infographic. Social Media Measurement' Source: TrackSocial ).