Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

PR Insiders

MAY 7, 2021

As you pitch yourself as an expert source to the media and successfully gain coverage, you will want to gauge both the quantity of your media appearances and the quality. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times. Quantity, quality and Google Analytics.

Data 78

Data Newspapers Analytics Measurement 78

The Hoyt Organization

JANUARY 25, 2024

We achieved this by: Identifying relevant publications that cover cannabis-related topics Gauging story opportunities for the cannabis industry Crafting compelling stories that align with audience interests Reaching out to journalists and editors with personalized pitches Offering value by sharing expert insights, data, or unique perspectives 3.

Strategy 99

Strategy Brand Branding SEO 99

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 61

Pitching Consumer How To Meeting 61

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

APRIL 13, 2022

Data and Insights. Most companies in the SaaS industry sit on a lot of data, whether it’s from developing a company’s solution, or simply user stats. This data is a goldmine for journalists. Data also makes content a lot more scannable and attention-grabbing to the readers. Familiar Story Angles.

Company 88

Company Strategy Viral Data 88

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. But an hoc data-driven story is a good option for pitching the media during lulls.

B2B 147

B2B Pitching Case Study Local 147

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Artificial Intelligence and Big Data.

Trends 120

Trends Communications Big Data B2C 120

Landis PR

MAY 30, 2023

According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. Local newsrooms are also experiencing reductions in staff. This trend is not limited to major media outlets.

Healthcare 52

Healthcare Media Pitching Local 52

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

Presspage

NOVEMBER 29, 2023

We wanted to tackle the issue of having to do double work in different local teams. Because we also changed the underlying data structure, this also meant having to reconsider a lot of workflows while always keeping our strict data privacy policy in mind. Be able to support and track more engagement with journalists.

System 78

System Software Technology Privacy 78

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Of course, all the images in the world will only get noticed if your pitches are strong.

Communications 253

Communications Data Local Survey 253

Bianchi Biz Blog

MARCH 22, 2021

Digging through and trying to decipher hundreds of pages of financial information — and then distill that data into a story people will read — has been both daunting and amazingly fun. I get a lot of pitches about a company being started and that’s the news hook being offered. And try to avoid soaring rhetoric in your pitches.

Technology 76

Technology Report Meeting Financial 76

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Turn data into holiday fodder. Tap into local pride. Consider any and all local angels that could play to these types of opportunities. Here are a few.

Local 120

Local Viral Survey Consumer 120

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? Which pitches do they overlook? This week, we’re taking a look back at our most popular journalist interviews to remind our own loyal following of what the customer wants: facts, data, and highly relevant, niche stories.

How To 150

How To Fashion Interviews Local 150

NewsWhip

JANUARY 12, 2023

Using NewsWhip to sift through real-time data to see how audiences engage with content, companies can predict the momentum around a story before it breaks into the mainstream news cycle. The platform, he adds, is built for speed and focused on providing users with more context to understand the data provided by the platform.

Tools 78

Tools Communications Media Reputation 78

Critical Mention

JULY 22, 2020

More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it. Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more.

Media 111

Media Data Local Tools 111

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

OnePitch

MAY 31, 2022

During the episode, Alcynna shares the types of pitches that grab her attention, her requirements for an embargo, how economists are landing in her inbox, and more. And I covered local news. Her Thoughts on Pitches. [00:03:00] And it can be a contentious issue and talk about all the pitches that are there or not there.

Real Estate 52

Real Estate Pitching Data LinkedIn 52

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

Pitching 105

Pitching Viral Data Content Marketing 105

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 82

Automotive Engineering System Media 82

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. I’m not, btw.).

Pitching 43

Pitching Journalism Tools Agency 43

Buzzstream

NOVEMBER 28, 2023

Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content. So, Homebuyer.com created a data study called the Least Expensive Cities to Buy a House.

How To 62

How To Google SEO Pitching 62

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. Stick to the keep-it-simple principle.

Meeting 60

Meeting Automotive Transportation Media 60

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PR Fuel

JANUARY 24, 2022

Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful. You can use the market research data to improve your company’s communication. Choose the Right Platform and Distribute Wisely.

Creativity 101

Creativity Data Measurement Product Launch 101

PR Fuel

DECEMBER 10, 2020

They may also be interested in local business success stories. Is there a news story about data science or the restaurant scene in town? If you’re pitching to local media, then think about the local angle. The problem may be that you’re pitching to the wrong people. Did you team up with a local charity?

Media 52

Media Local Newspapers Pitching 52

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

The Resolution Blog

NOVEMBER 30, 2018

If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. And, before you begin, make sure they know what’s involved and what your story will be about before you pitch the story out.

Case Study 120

Case Study Study Local Pitching 120

ImPRessions - Crenshaw Communications

JULY 21, 2016

Two years ago, our analytics told us people were on their local TV stations’ websites at the same time they were watching the news broadcasts. It’s cool that you’re pitching me a product that’s going to save the world, but don’t be afraid to put something whimsical in the pipeline.

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 114

Marketing Pitching Survey Study 114