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Crisis communications 101 for sport webinar

Stuart Bruce

I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport.

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Team Crisis Communications

PRSay

Public relations – especially within the sports world – involves many different aspects. It is one of the few areas of a professional sports organization that has dual roles, in that it serves both the sports and business sides. It is all-encompassing, with the job functions endless. And it’s not uncommon. This is their job.

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How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Hockey Canada is our national governing body for all amateur leagues of the sport. Good crisis communications teams stay prepared for these kinds of events. 3) Sports is an Inherently Risky Bet . The question is not IF there will be a scandal that sport-connected brands need to react to, but rather WHEN. .

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When is crisis a four-letter word? Just ask Nike.

Agility PR Solutions

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance. The post When is crisis a four-letter word?

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California.

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Trends and Best Practices for Media Relations

PRSay

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. The practice of media relations resides at the intersection of what’s important to the organization and what the media and public value.