Crisis communications 101 for sport webinar
Stuart Bruce
MAY 30, 2022
I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport.
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Stuart Bruce
MAY 30, 2022
I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport.
PRSay
OCTOBER 4, 2016
Public relations – especially within the sports world – involves many different aspects. It is one of the few areas of a professional sports organization that has dual roles, in that it serves both the sports and business sides. It is all-encompassing, with the job functions endless. And it’s not uncommon. This is their job.
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Onclusive
APRIL 22, 2021
The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.
NewsWhip
OCTOBER 13, 2022
Hockey Canada is our national governing body for all amateur leagues of the sport. Good crisis communications teams stay prepared for these kinds of events. 3) Sports is an Inherently Risky Bet . The question is not IF there will be a scandal that sport-connected brands need to react to, but rather WHEN. .
Agility PR Solutions
NOVEMBER 20, 2019
Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance. The post When is crisis a four-letter word?
Solo PR Pro
FEBRUARY 1, 2022
He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California.
PRSay
AUGUST 11, 2021
In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. The practice of media relations resides at the intersection of what’s important to the organization and what the media and public value.
PRSay
OCTOBER 27, 2020
Other sports leagues soon followed suit. In crisis communications, be “calm, candid, confident, credible, compassionate and consistent,” Wright said. It soon became clear that Silver’s move was necessary to slow the spread of the virus to players, staff and fans. Simplify the complex. Find the right tone.
Critical Mention
NOVEMBER 7, 2019
. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!
Cision
APRIL 13, 2016
says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.
PR in High Definition
JANUARY 31, 2023
So, when the sporting world found out that the RFU and British Airways declined to fly the England women’s rugby team first class to their World Cup matches late last year, both organisations experienced a PR issue. Think long-term : The best sports’ teams never give up. But it’s important that leaders don’t let their gameplan slip.
ImPRessions - Crenshaw Communications
MARCH 3, 2016
The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Since public perception is often shaped by what’s said by famous leaders in business, politics, and sports, here’s a quiz to test your PR acumen.
Landis PR
JANUARY 22, 2024
Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.
Deirdre Breakenridge
SEPTEMBER 6, 2016
I can see this being used not only in the classroom, but for internships as well to help frame certain projects that may be relevant to help a brand, organization, or even a sports team. She is actively involved in research in public relations, reputation management, social media and crisis communications.
Karen Freberg
JUNE 28, 2020
However, I am also doing some new things for my PR and Crisis Communication class (aka #FrebergPR) as well. As many universities are opening back up and bringing students on campus (well, some are going to either a hybrid or hi-flex model), we all are adjusting to these new expectations for our classes.
Burrelles Fresh Ideas
MAY 23, 2023
Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. What I’m reading in the press and hearing on the morning shows tends to back this up.
Critical Mention
SEPTEMBER 19, 2019
This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.
Burrelles Fresh Ideas
JANUARY 30, 2024
For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.
Communications Conversations
AUGUST 21, 2018
We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. OK, I lied–last question: You seem to be somewhat of a sports fan. One sports figure you’d love to have dinner with, dead or alive (and why)?
HMA Public Relations
FEBRUARY 27, 2018
Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Rachel is sharing three tips for responding to this particular crisis situation, Mark Cuban’s response and how Cuban should move forward.
PRSay
MARCH 22, 2017
Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section. In addition to providing PR services for top global sportswear and equipment companies, she has worked with some of the leading sports and entertainment agencies.
Cision
FEBRUARY 25, 2016
What are some of the key components of a successful crisis communication plan? Communication needs to be integrated into the broader business continuity system, so when an event is unfolding a communicator can interject when they see a need. The basics never change: there’s an audience, a message and a channel.
Deirdre Breakenridge
OCTOBER 20, 2015
Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.”
5W PR
SEPTEMBER 11, 2019
These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations.
David PR Group
JANUARY 22, 2019
Like most sports fan, I watched the NFC Championship game last Sunday with modest interest. As an avid sports fan who is also 16, he asked why the NFL hadn’t publicly responded — he also thinks all the officials should be fired. I’m neither a fan of the New Orleans Saints nor the Los Angeles Rams.
Sword and the Script
JUNE 3, 2020
The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events.
PRSay
DECEMBER 18, 2019
As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. And while social media users spread the message that “Shaq dunked on the NBA,” he really spoke for the NBA and the entire sport of basketball.
Cision
APRIL 26, 2016
Last Thursday, as disbelief spread across the globe and people started processing the shocking news that 57-year-old music legend Prince had died, brands, businesses, sports teams and others shared in the collective grief that filled the social-sphere.
Solo PR Pro
JUNE 30, 2015
Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day. Instagram for PR Success – Heather Whaling, President, Geben Communication. Captain of Your Own Careers – Keri Potts, ESPN Public Relations Senior Director of College Sports.
PRSay
OCTOBER 12, 2016
Proactive enterprises have planned ahead by creating comprehensive crisis communications plans. Yet, many of these best-intentioned plans can’t withstand the ferocity and force of a digitally-driven crisis. Zignal CEO Josh Ginsberg will discuss how enterprises can build their own data-driven crisis communication plan.
Maxim Behar
DECEMBER 16, 2021
Not only elections, sporting events, European football, what not, lifestyle. What we saw as the most searched keywords for those 11 and a few months were politics, sports, and lifestyle. Interesting things are emerging, but in general the trends are quite predictable - politics, sports, lifestyle. Maxim Behar: And some food.
Cision
JUNE 29, 2015
HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). Having a likeable brand can help you avoid crisis. Want more crisis communication tips? Click here now! Ask for advice.
5W PR
AUGUST 27, 2018
Then, Nike and Adidas connected with some key professional sport figures and athletic teams, and Converse faded virtually overnight. There was absolutely no doubt that Converse was the athletic shoe king of the hill for much of the 20 th century.
MaccaPR
SEPTEMBER 13, 2016
AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs? So what could Lochte have done differently?
prTini
JULY 29, 2015
On one hand, it’s a major crisis and an opportunity to show your crisis communication skills. Our values — around guns, hunting for sport and protecting endangered species — don’t align. Plus, he’s facing global backlash, so I bet you’d rack up a lot of billable hours.
PRSay
FEBRUARY 21, 2020
A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.
Landis PR
DECEMBER 18, 2023
Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.
Landis PR
SEPTEMBER 18, 2023
Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.
Landis PR
JANUARY 16, 2024
Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.
Landis PR
OCTOBER 2, 2023
All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network.
Prohibition
MAY 15, 2020
The scandal has been noted as one of the most notable PR disasters in British sport. But that reputation that took so long to build came crashing down when it was revealed that the club was found to be ‘financially reckless’ by exceeding Premiership Rugby’s salary cap of £7m by more than £2m across three seasons.
Prohibition
MAY 15, 2020
The scandal has been noted as one of the most notable PR disasters in British sport. But that reputation that took so long to build came crashing down when it was revealed that the club was found to be ‘financially reckless’ by exceeding Premiership Rugby’s salary cap of £7m by more than £2m across three seasons.
HMA Public Relations
AUGUST 4, 2021
The Copper State of Mind podcast this week is about the lessons we can learn from the Olympics, because after all, it is about more than just athletics. Listen now!
ImPRessions - Crenshaw Communications
MAY 8, 2018
It’s a team sport, and teammates should share the toil, the glory, and, when things go awry, the blame. Honesty and transparency are themes in all aspects of good corporate communications. A quintessential rule of crisis communications is a swift and sincere admission of responsibility, followed by a make-good.
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