Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 95

Creativity Study Ethics Publicity 95

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 119

Creativity Film Video Retail 119

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership.

Technology 195

Technology Comparison How To Software 195

Sword and the Script

JANUARY 31, 2023

PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI). With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.”

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

MAY 22, 2023

Colleen’s passion for staying ahead of industry trends and harnessing emerging media platforms has enabled her to secure high-profile media placements, amplifying brand awareness for clients such as AOL, Greenhouse Software, and MediaRadar.

Agency 156

Agency Communications B2B Enterprise 156

Cision

FEBRUARY 21, 2017

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. No software to run. For uploaded images only.

How To 240

How To YouTube Software Creativity 240

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.”

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it. 3) Creativity is the Soul of CMO. Talk to Us!

Storytelling 60

Storytelling Creativity B2B Film 60

Frederik Vincx

JULY 25, 2023

Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Frederik’s diverse creative skills, resourcefulness, and honest feedback make him a vital team member.

Software 78

Software Banking Resources Government 78

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

PRSay

MAY 18, 2023

Software platforms now providing these services include ChatGPT, GPT-4, Synthesia, ElevenLabs’ Prime Voice AI and BeFunky. Communications shops that use ChatGPT to generate copy will still need skilled people to edit and enhance the rudimentary material the software generates. Understand that ChatGPT still needs a human editor.

Publicity 173

Publicity Software Education Technology 173

Onclusive

SEPTEMBER 23, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. The ideal candidate is a creative problem solver who gets things done. A great listener and fantastic creative problem solver.

Software 150

Software Analytics Data Technology 150

Maxim Behar

NOVEMBER 19, 2023

In every second business conversation, customers and suppliers explain to me how they can do their job just like that, quickly, with just a few lines in the field of another software and their task is already solved. I'm not disputing - in many ways this is a tremendous advantage.

Software 64

Software Education Creativity 64

Stephen Waddington

JUNE 29, 2021

This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. It is becoming a lot harder to claim R&D on software. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Cision

OCTOBER 7, 2016

Plan your content in advance; prepare a creative post the month before you plan to use it. Advance a conversation by building off of where the conversation ended last year — start with new information and creativity and then cover more familiar tropes. What was popular last year will most likely be popular the next.

Analysis 318

Analysis Viral Trends Software 318

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, a campaign centered around a holiday like Veterans Day might be out-of-sync with a B2B company trying to promote software without a bridge that connects the two entities. From back-to-school season through Halloween and Christmas, brands relevant to Barbie should be thinking now about creative ways to capitalize on Barbie-mania.

Examples 293

Examples Consumer Software Analysis 293

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. TikTok updates its content posting software TikTok are forever evolving with the times and has now launched an update to its Content Posting software.

LinkedIn 62

LinkedIn Social Media B2B Media 62

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Especially in the B2B tech world, where software and data solutions are festooned with esoteric, highly technical jargon, the PR writer must translate abstract concepts and algorithmic technology into easy-to-understand language. Get creative with solutions. Judges read hundreds of entries, so the narrative must keep them engaged.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Enterprise 261

Enterprise Privacy Government Software 261

Buzzstream

OCTOBER 21, 2021

Some of our clients were using project management software (such as Teamwork, Asana and Monday) and I loved how organized it was across their companies. These are a few of the things I implemented and led me to win a 10 from all clients on the last NPS score survey before I left the agency – to work for a project management software!

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. But inspiration is harder to come by. Connecting the dots.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Presspage

NOVEMBER 3, 2021

PressPage’s mission is to automate parts of the external communication workflow to free communications teams so they can invest more time in strategy, relationships, and creative development. The team's responsive and creative approach is vital in supporting our unique and ever-evolving communication needs.”

Software 78

Software Corporate Reputation Creativity 78

Presspage

NOVEMBER 3, 2021

PressPage’s mission is to automate parts of the external communication workflow to free communications teams so they can invest more time in strategy, relationships, and creative development. The team's responsive and creative approach is vital in supporting our unique and ever-evolving communication needs.”

Software 78

Software Corporate Reputation Creativity 78

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. Source: AirPR Software. Source: AirPR Software.

Crisis 191

Crisis Data Software Privacy 191

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 124

Software Analytics Technology Video 124

Agility PR Solutions

APRIL 28, 2021

A new survey from brand management software company Frontify queried in-house branding experts to see how co-creative their brand development and management process is—uncovering critical opportunities for improvement and top challenges in the process.

Brand 86

Brand Branding Software Survey 86

Prohibition

DECEMBER 1, 2021

Working at our friendly PR agency , you will have the opportunity to be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns. Creativity and imagination. PC skills using Windows software (Excel and PowerPoint). What will I get at Prohibition? Good interpersonal skills.

B2C 133

B2C Healthcare Training Agency 133

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents.

Analytics 170

Analytics Tools Social Media Trends 170

Ronn Torossian

APRIL 13, 2016

Today, public relations involve a higher level of creativity and innovation to get the same results. This involves trying new software, programs, and services. Just a decade ago, public relations mostly entailed media relations and the occasional press release. It also includes new forms of … READ MORE ».

Software 150

Software Technology Creativity Media Relations 150

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 141

Technology Crisis Management Social Media Training 141

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Presspage

JUNE 29, 2022

Which is why so many PR professionals try to build a solution from scratch, devoting IT and PR resources to creating custom software in-house. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. So what’s the answer? A platform like Presspage.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Which is why so many PR professionals try to build a solution from scratch, devoting IT and PR resources to creating custom software in-house. The right platform doesn’t seek to crush creativity; it’s an enabler of it, giving everyone the same effective set of tools to work with. So what’s the answer? A platform like Presspage.

Software 78

Software Corporate System Data 78

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Speaking Engagements. Multimedia Development & Visual Storytelling. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Training 397

Agility PR Solutions

FEBRUARY 1, 2021

admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from creative firm hiring guide Visual Objects. Almost two-thirds (64 percent) of small businesses in the U.S. Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually.

Small Business 66

Small Business Software Survey Creativity 66

Prohibition

NOVEMBER 9, 2022

Too often, social media advertisers throw extensive budget towards a campaign objective before truly understanding what is the best audience to target, and what creative would work effectively to maximise engagement among the business’ target demographic. 4) ENHANCE YOUR CREATIVE. 6) REVISE YOUR AD COPY.

Facebook 110

Facebook Advertising Advertising Creativity 110