Onclusive

JANUARY 10, 2018

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. I want marketers to think more creatively and broadly about what to measure. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.”

Instagram 140

Instagram Technology Resources Employee 140

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. In the world of public relations, artificial intelligence has had a tempered (though growing) effect. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Solo PR Pro

NOVEMBER 9, 2021

A virtual assistant, also known as a VA, is typically an independent contractor who provides professional administrative, technical or creative assistance to clients remotely. Tishia Lee , along with member Amy Spencer of Evo Communications , who has worked with a virtual assistant for the past four years. What is a virtual assistant?

Software 104

Software Social Media Customer Service Travel 104

Cision

DECEMBER 2, 2015

Take note of what customers are saying to improve your service or product. Whether you listen to complaints using free Google alerts or comprehensive listening software, you should look for mentions of your brand as well as keywords that describe your services. Competitors.

Brand 120

Brand Branding Employee Social Media 120

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 100

Interviews Publicity Technology Social Media 100

PR 20/20

JANUARY 15, 2019

Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software. Account-Based Reporting Software. Marketing Account Intelligence Software. Marketing Account Management Software.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. 3) Big Business is Where Good Software Goes to Die. Hence the saying, big companies is where good software goes to die. Is your PR agency bring creative ideas to the table?

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Here we go….

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

JANUARY 28, 2013

.” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. ” (on the relationship between customer service and the community) ~ Jenne Pedde , 2U, Inc., ” (also on lessons learned) ~ Ebony Hillsman, The Creative Protocol. That’s ok.

Community 100

Community eBook Social Media Customer Service 100

The Resolution Blog

MAY 7, 2019

So, something that used to take teams days or weeks to do is now built into your software and can be done immediately. This whole concept of manpower vs trying to introduce technology to reduce manpower which can then be used on creative or better analysis seemed brand new back in the day.

Technology 120

Technology Analysis Data Tools 120

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” These four September days are for you—the product manager, the creative marketer, the start-up founder. 2020 TBA (September 3 - 6, 2019 | Boston, MA).

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. adding in a touch of creativity; and. ” We need to shed some light on employee communications.

Employee 103

Employee Communications Internal International 103

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Ultimately, not everyone has access to the resources needed to create high-quality content and AI is able to bridge the gap by providing affordable and user-friendly software that can empower individuals and businesses with limited expertise.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

MAY 25, 2017

One cluster might be customer service issues. We may use software to identify coverage of a client’s name or products in bulk, but then we manually sift through as much coverage as we have staff to support and produce reporting from it. We couldn’t, we’d run out of lifetime. Another cluster might be competitors.

Publicity 130

Publicity Instagram Customer Service Software 130

Cision

JANUARY 6, 2016

The nice thing about email newsletters is that they either come with software you already use, or they can be integrated into it. Customer journey mapping, here you come. Send out a survey every few months to assess not only how the newsletter is doing but also customer service and other business areas.

Retail 120

Retail Customer Service Software Mobile 120

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” It's important to understand that plagiarism isn't only limited to written works, but also applies to images, videos, music and other forms of creative works.

Ethics 98

Ethics Guidelines Fashion Transportation 98

MaccaPR

OCTOBER 2, 2014

” Many YouTube channels have playlists with vague titles, such as “Sales Leadership,” “Human Resources” and “Customer Service,” which mean little to your customer prospects. The Condition: Disorienting Playlists. Souce: Gibson Guitar YouTube ). Condition: Anemic Description Box Copy.

YouTube 54

YouTube Video Web SEO 54

Cision

APRIL 18, 2016

Many people have been anticipating how Facebook would incorporate their Oculus Rift acquisition into the Facebook ecosystem, and at F8 they demonstrated the hardware and software to create 360-degree virtual reality images and to present them on the Facebook platform (hardware and software are open sourced rather than produced by Facebook itself).

Facebook 0

Facebook Mobile Analytics Advertising 0

Journalistics

MARCH 24, 2015

I suggest everyone that produces content be linked through a central workflow management system – whether its an enterprise software platform or a shared Google Spreadsheet. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Think about management as coaching or as service. Employees are consumers of work.

Ethics 78

Ethics Employee Communications System 78

Cision

MAY 21, 2015

Social media marketing podcast covering digital tools, apps, and software. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 13) Mike Stelzner. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120