PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. A good PR campaign should feature creative content that instantly captures the media’s attention.

Creativity 108

Creativity Data Measurement Product Launch 108

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours.

Advertising 101

Advertising Advertising Writing Product Launch 101

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. These short breaks in your day will help avoid burnout, cut down on distractions, and overall make you more productive. The theory of the 50/10 rule is one that remote workers should note.

Wireless 207

Wireless Product Launch Energy Meeting 207

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. For example, the product launch sits with let’s say brand Y.

Ethics 52

Ethics Product Launch Corporate Consumer 52

OnePitch

JANUARY 10, 2023

So, it’s not really about trying to write a clever like subject line or like a clever pitch note. “I If you’re going to write a long letter, no one’s going to read it.”. BB: Direct or creative subject line? I don’t want a creative subject line. I think it helps to be short and to the point.

Pitching 80

Pitching Financial Video Product Launch 80

Solo PR Pro

JANUARY 18, 2022

Pretty much all day I would watch movies, and then I’d go into the editing room and take bits and pieces of the movies and come up with creative promotions to get people to watch,” she says, adding that she loved the job, even though it was very challenging. Shirley is not wasting any opportunity to connect with her passions.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. The answers are starting to feel repetitive and formulaic.

Interviews 101

Interviews Publicity Technology Social Media 101

Solo PR Pro

MARCH 12, 2019

Rather than giving you a linear list of words, words, words, a mindmap lets you see the project as a picture and make good use of the creative side of your brain. You are planning the launch of a new product for a client and set up a mindmap to think through and organize the initiative. Here is an example.

Product Launch 52

Product Launch Tools Groups Creativity 52

ISEBOX

SEPTEMBER 27, 2016

When you write the release, write it as if it’s a free standing article all of its own. And it provides the angle (while making it interesting enough for the journalist to choose to read on) for which we are writing the article. THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS. Key Takeaways. Be interesting.

Writing 70

Writing Product Launch Fashion SEO 70

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. They no longer assign or write the same old press releases to send to the same media outlets. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. It’s that time of year again.

Video 78

Video Trends Strategy Marketing 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Live streaming events, Q&As or product launch. MarTech Advisor says 2019 will see growth in AI-powered data and tools, chat and creative AI and targeting and automation. Marketing Account Intelligence Software.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Writing a post about your business or service. The content is creative, interesting, serves a purpose and captures their followers’ attention. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Norton's Notes

APRIL 22, 2016

The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. Natalia writes British Style UK, and is an advocate of championing British style in interiors and design.

Blogging 28

Blogging Retail Trends Product Launch 28

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Be creative when live-tweeting from the event. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches. Ben: Oh, wow. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’ve helped many of your clients secure national coverage.

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Media contacts – These are the journalists and bloggers who will write about your business. There are people who are already familiar with your brand or product and have a large following of their own.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Be sure to get a few team members together to brainstorm before you write your plan.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Use the video option to tease upcoming product launches or company news. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), It is now on your newsfeed, timeline or pin board, just to name a few places.

Social Media 40

Social Media Pinterest Media Marketing 40