PR in High Definition

APRIL 30, 2024

But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it.

Privacy 62

Privacy Energy Technology Financial 62

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. Here, technology isn’t about entertainment. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry.

Industry 78

Industry Publicity Ethics Privacy 78

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology.

Publicity 141

Publicity Case Study Privacy Ethics 141

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 154

Analysis Tools Software SMB 154

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. Source: AirPR Software. How data can tell the story.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. AdAge, the other ad industry publication of long standing, also covers ad tech news, but it also has opinion pieces.

Advertising 322

Advertising Advertising Privacy Television 322

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. Retaining this balance is essential.

Publicity 94

Publicity Ethics Analysis Data 94

PR 20/20

SEPTEMBER 15, 2022

With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. Not only does smart content enable marketers to creatively target their users, but it also ensures end users receive content that actually resonates with them. Option 2: Open For An Order Update. Probably not.

Privacy 59

Privacy Data Consumer Conference 59

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. This type of creative, highly effective activity makes a splash. Levie is calling for more digital privacy regulations – something not always expected from a software provider. SaaS company Box Inc.’s

Brand 196

Brand Branding Reddit B2B 196

Flack's Revenge

DECEMBER 20, 2018

Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing.

Marketing 244

Marketing Facebook Social Media Community 244

Flack's Revenge

AUGUST 28, 2018

It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music, and writing. We have met the enemy and they are each and every one of us).

Privacy 120

Privacy Journalism Government Google 120

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

A longtime writer and editor for Adweek, David currently leads coverage of advertising creativity and innovation and hosts Adweek’s weekly podcast, “Yeah, That’s Probably an Ad.” She’s written some excellent pieces on privacy, with a recent focus on politics, given the runup to the 2020 election.

Twitter 177

Twitter Advertising Advertising Report 177

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 69

Enterprise Ethics Engineering Technology 69

5W PR

OCTOBER 18, 2018

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. I think now, what marketers and advertisers are trying to figure out, is how to take they data that is now available to them, and fuse that with actual creative content that matters to consumers.

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Waxing UnLyrical

AUGUST 11, 2014

You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know. Why: Online privacy is a valid concern in today’s connected world (yes, even for me). Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity.

Storytelling 87

Storytelling Privacy Resources Web 87

Communications Conversations

FEBRUARY 17, 2015

And yeah, any class would involve lessons around online privacy and cyber security, as Baer points out. Using technology in the classroom is a great thing. Other Technology Trends social media academics social media grade school social media high school social media middle school' Good for them. BIG difference.

How To 60

How To Web Social Media Privacy 60

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

Waxing UnLyrical

NOVEMBER 30, 2012

While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution. New technology is changing how we communicate with each other, just as the telephone and email did, but faster. It’s the evolution of how we communicate with each other.

Social Media 111

Social Media Communications Healthcare Insurance 111

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Waxing UnLyrical

FEBRUARY 13, 2012

Apparently there are better ways to handle this, as Matt Gemmell explained in the post that initially revealed the privacy breach. He also writes about how technology impacts our productivity, our creativity and our lives. This shouldn’t happen, or at least it shouldn’t happen without our knowledge.

Privacy 74

Privacy Radio Data Web 74

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. Wynants floated the idea of adding embedded social content after an announcement is made. 9) PR tech assessment.

Pitching 64

Pitching Analytics Enterprise System 64

Waxing UnLyrical

JULY 24, 2013

While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution. New technology is changing how we communicate with each other, just as the telephone and email did, but faster. It’s the evolution of how we communicate with each other.

Social Media 76

Social Media Communications Healthcare Insurance 76

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Shift Communications

JUNE 19, 2015

When each new digital and social channel comes along, they are often quickly followed by new, creative ways to use the channel for marketing. Consumer Privacy Is Also an Issue. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically. Cole Haan and #WanderingSole on Pinterest.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 131

Software Pitching Ethics Privacy 131

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 124

Privacy Google Advertising Advertising 124

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Privacy concerns aside, this is the future of location-based marketing – pushing content to users in the moment is one step closer to realizing those scenes out of Minority Report.

Trends 56

Trends Big Data Mobile Conference 56

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

Ethical Voices

AUGUST 21, 2023

.” We don’t think that’s a particularly high-risk use of emotion recognition, not as high risk as using it in schools or using it in the workplace and the potential privacy implications of that. I have a view, which is it comes down to the level of risk and the level of creative requirement.

Agency 81

Agency Publicity Ethics Analysis 81