ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry.

Media 333

Media Pitching Report B2B 333

Sword and the Script

AUGUST 1, 2023

Through our private cloud tenant, we ensure that all non-public information used during the drafting process is kept secure.” ( Source ) Muck Rack. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” Those pitches are limited to 200 words or less.

Software 121

Software Pitching Ethics Privacy 121

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 142

Analysis Tools Software SMB 142

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Consider publications like steps.

Pitching 120

Pitching Newspapers Writing Local 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . There is nothing more frustrating than emailing a contact and getting a bounceback or a change of email address for a journalist whom you think would be perfect for a piece of news. We write a great deal in PR. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Remote PR Jobs

SEPTEMBER 25, 2023

We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers.

Company 100

Company How To Leadership Pitching 100

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

NOVEMBER 11, 2016

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Don’t say: Platform.

Pitching 127

Pitching Sports Web Trends 127

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. Good media lists improve relations.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars.

Journalism 114

Journalism Automotive Interviews Writing 114

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. Here’s what journalists want to know that you need to include in your pitch. It’s nice that you got an award recently, but do the readers of ABC Publication really care?

Pitching 120

Pitching Customer Service Print Writing 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Should I pitch to everyone in my database? While some people may tell you something like, “Pitch Everyone! Unfortunately, that’s just not true.

Infographics 62

Infographics Pitching Writing Blogging 62

PR Fuel

APRIL 9, 2021

They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! This might sound cold but there are thousands of reporters out there looking for new stories and pitches.

Pitching 60

Pitching Strategy Examples Report 60

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. Anyone can connect with influencers and write a guest blog post. Challenging, true, but very fun.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

ImPRessions - Crenshaw Communications

MAY 25, 2021

At a larger agency, you make more contacts, but there is less interaction with people who aren’t a member of your own account team. At a small agency, everyone gets to know each other, whether they work on the same accounts or not. Fewer people ultimately makes these interactions easier and more meaningful. Opportunities to thrive .

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Sigh…it’s the age-old conflict.

SEO 200

SEO Pitching Agency Exercises 200

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Answer the Public. Finding inspiration for ideation can be incredibly tricky. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. All pricing and features are based on the time of publication.) Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. All pricing and features are based on the time of publication.) Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Konnect Agency

OCTOBER 25, 2019

Imagine, you spend time developing friendly and professional relationships with journalists, craft a strong pitch surrounding your client’s innovative products, have sent samples and may even make a professional date to meet up in-person in the near future. Perhaps your contact is traveling for work or vacation and is unable to respond.

Media 66

Media Pitching Creativity Travel 66

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write or pitch media in the mornings, so I am only available beginning at noon daily. Financial markets open trading at 6:30 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. The endless media pitch calling and subsequent rejections were exhausting.

Agency 88

Agency Energy Crisis Management Industry 88

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

MAY 21, 2019

Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity. Maximize, minimize…write small. Public relations is constantly evolving, so you need to be ready to evolve as well. Hone your writing and editing skills!

Writing 153

Writing Meeting Conference Local 153

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. Because we can all improve our writing. Want to get closer to your contacts?

Tools 168

Tools Pinterest Exercises Social Media 168

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio.

B2B 102

B2B Twitter Brand Branding 102

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. Include quotes from a company spokesperson, a boilerplate or “about” section and include up-to-date contact information. Pitching Reporters and Influencers.

Pitching 120

Pitching Community Travel Social Media 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

The Tony nominees were announced this week, and it’s award season for public relations as well. Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. Publications like Inc. Don’t let this happen to you!

Writing 149

Writing Education Pinterest Creativity 149

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Hint: Word of mouth, IS PR. Inman, LA Weekly, NY Weekly, and so much more.

Publicity 52

Publicity Video Pitching Google 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 64

Publicity Small Business Advertising Advertising 64

Cision

JUNE 18, 2015

Done poorly, it not only can decrease those very things but also produce public backlash. If you can write content for that person based on that reason, you will see social engagement increase. Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Focus on your niche.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52