Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. HARO: Good PR Pitches have a Long Shelf Life.

Media Relations 60

Media Relations Media Interviews Pitching 60

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Prohibition

NOVEMBER 23, 2018

We’re challenged with negotiating an ever shifting media landscape, and one which is completely different than when the words ‘public’ and ‘relations’ were ever uttered in any sort of combination. When a story doesn’t sell – or even when it does – media relations and coverage, shouldn’t be perceived as the sole market of success.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Konnect Agency

JULY 6, 2022

Landing top-tier press around the holiday season goes beyond a beautifully written pitch and a client’s innovative product. Understanding the media landscape and the importance of timing outreach to align with the media’s needs are essential when securing top-of-the-line placements. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

Prohibition

NOVEMBER 23, 2018

We’re challenged with negotiating an ever shifting media landscape, and one which is completely different than when the words ‘public’ and ‘relations’ were ever uttered in any sort of combination. When a story doesn’t sell – or even when it does – media relations and coverage, shouldn’t be perceived as the sole market of success.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. Adding to this, they’re completely inundated with emails and pitches.

Reputation 62

Reputation Media SEO Case Study 62

Bad Pitch Blog

AUGUST 7, 2012

Your pitch is the stimulus driving an editor to Google the subject of your pitch. From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. Many media relations scenarios start locally or in the trades.

Pitching 67

Pitching Strategy Local Banking 67

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. An exec I worked with once told me he didn’t exist until he saw his name in print. The final outcomes of any media relations effort are never 100% predictable.

Print 120

Print Advertising Advertising Survey 120

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations.

Meeting 98

Meeting Writing Pitching Case Study 98

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through.

Print 60

Print Media Travel Wireless 60

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. And even though we look for hard news, our coverage is broad, and so is our readership, so we appreciate “creative” pitches as long as they are well thought out.

Print 136

Print Interviews Pitching Meeting 136

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. She not only disagreed, she double-downed – forging ahead with the event and all but guaranteeing national media attendance at it. Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. Contact us to learn more or to request a live demonstration.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. Sometimes that also wound up in print, but it was frothy that earned the interview. If you’re looking for news, listen for frothy words.

Financial 60

Financial Pitching Banking Trends 60

Bianchi Biz Blog

MAY 16, 2022

It’s also nice to see programs like this where engineers have the opportunity to be a little more creative with their designs because they know the end result is for demonstration purposes, but could help lead to future solutions. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

NOVEMBER 20, 2018

The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. Look, I see both sides of this – I do a lot of media relations for clients and I get a lot of bad pitches for this blog.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 96

Strategy Ethics Social Media Data 96

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. The media marketplace is ever-changing and it’s imperative for travel brands to stay current.

Travel 120

Travel Agriculture Tourism Internal 120

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? This is because media relations is getting harder (68% of PR pros say so), and both owned media and paid media play a critical role in breaking through the clutter. Using paid media to drive earned media coverage isn’t new.

Publicity 90

Publicity Media Advertising Advertising 90

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Bad Pitch Blog

DECEMBER 31, 2006

But the Bad Pitch blog tries to provide timely, relevant content. So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. The more you edit, the better your pitches get. Creating tight, effective pitches will become second nature.

Pitching 40

Pitching Print Media Relations Writing 40

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. Down the road, trying out creative ideas to spice up public appearances or develop personas can be great fun. Cover photo by Jerry Silfwer ( Prints / Instagram ). 1 Micael Dahlén is a Swedish media figure and Economics Professor.

Training 52

Training How To Video Corporate 52

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels. DO Get Creative. Risa recommends these tips.

Strategy 40

Strategy Media Radio How To 40

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. Make a list of questions and dare to be creative and pointy. These lists are highly relevant for classic business press pitches; new clients, new hires, new awards, new testimonials, new milestones, new contracts, innovations, new launches etc. Make a list of survey questions.

How To 52

How To Hotels Survey Employee 52

Bad Pitch Blog

MARCH 13, 2009

Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Also, when creating presentations, print the PowerPoint deck out and lay it out on the floor. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | David Armano'

Print 40

Print Pitching Writing Creativity 40

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. Finding positive stories about public relations and PR industry professionals seems as rare as ancient coins. Push creativity and be open to new ideas.

Pitching 40

Pitching Print Creativity Local 40

MaccaPR

FEBRUARY 25, 2015

I remember when Chen May Yee pitched that story to me. Those come in all flavors, whether it’s a five-part series that wins journalism prizes or just an unusual story that’s told in a creative way. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48