Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period.

Pitching 100

Pitching Real Estate Banking How To 100

Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? Marketing firms can especially benefit from this kind of healthy dissidence. ” In Section 2L.07,

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Bianchi Biz Blog

NOVEMBER 20, 2023

Also, since I regularly invite auto, energy, and environmental leaders to share their perspectives in Green Car Journal and on GreenCarJournal.com, know that it’s better to pitch a Perspective or Voices piece authored by an executive you represent rather than ask if I’d like to do an interview. Any pet peeves with PR people?

Journalism 115

Journalism Automotive Interviews Writing 115

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. By: Kelsea Bruce, Social Media Director.

Interviews 60

Interviews Instagram Video Creativity 60

Shift Communications

MARCH 20, 2015

As with anything in PR and marketing, a big component of networking is flexing your professional muscles. Building connections is also about taking the initiative and getting creative. Informational interviews. For all you job seekers out there, an informational interview can be key to getting that next gig. Coffee dates.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Landis PR

NOVEMBER 14, 2022

Adaptation: In today’s environment, a comms plan made in the headquarters of a developed market must – more than ever – go through local consultants to adapt it to the realities of each country before the plan is applied in several markets. Why not use this to our advantage in communications plans?

Communications 98

Communications How To Local Survey 98

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. We’re also not typically in charge of a PO, so we always fall underneath a marketing manager or whoever. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Shashi Bellamkonda, CMO, Surefire Local. Duncan Alney, CEO, Firebelly Marketing.

Brand 246

Brand Branding eBook Leadership 246

PR for Anyone

SEPTEMBER 16, 2022

what you can pitch your local media for the month of October. But get creative. There’s also a bonus video in there about how to nail the interview when you get it. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. A brand story may be interesting, authentic, and even compelling, but that doesn’t mean it’s easily transformed into a feature story or interview.

Energy 168

Energy Measurement Media Relations Local 168

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. CSR-results stories work well here, as do tales of local do-goodery. Begin working with PR teams to sniff out some positive, lighthearted news to share during the holidays.

Pitching 136

Pitching Print Survey Local 136

Maxim Behar

JANUARY 17, 2024

I was a student abroad, struggling with a not-so-easy language and facing challenging exams in marketing and management. Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend. The interview was published in dir.bg And so, it went on for four years.

Survey 64

Survey Study Course Financial 64

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. Thanks to our genuine communication efforts the local PR industry became fond of our brand. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool.

Tools 112

Tools Education Film Local 112

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.

Media Training 120

Media Training Media Training Interviews 120

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Today, Traveler spans 87 local editions across the globe. . Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. The supply side (marketers, publishers, apps, platforms) should heed what works for users.

Content Marketing 149

Content Marketing Privacy Government Web 149

ImPRessions - Crenshaw Communications

APRIL 27, 2016

Some startups make the mistake of meeting with high-level tech publications or giving local media interviews before they’re ready. It’s never a good idea to let a good story leak out to small or local media. PR doesn’t work like direct-marketing or PPC advertising. Hold your powder. Build in lead time.

Local 120

Local Interviews Agency Technology 120

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Get creative with thought leadership. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise. Create resources.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

Communications Conversations

OCTOBER 13, 2015

” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. One of my favorite local Instagram campaigns is #onlyinmn. 2: What about producing your own interview series live from volunteer events?

Corporate 60

Corporate Creativity Employee Instagram 60

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. Are you helping the organization seek media coverage for their events and local fundraisers? How do you stand out during and after job interviews? And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

AUGUST 18, 2016

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.

Corporate 149

Corporate Viral Community Crisis 149

Stephen Waddington

SEPTEMBER 18, 2020

Broaden your recruitment practises, including sourcing, job descriptions and interview panels. The recruitment market is tough. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89