Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. The topics are displayed by industry.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. The topics are displayed by industry.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you know your industry, then you know your competitors. In fact the more traditional the industry, the less likely they will innovate. Do they rank well for keywords and phrases in your industry niche? Do they have a blog?

How To 198

How To Real Estate Web Case Study 198

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. However, remember that AI should not replace human-written content and creativity. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

SEPTEMBER 9, 2016

Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Call to Action. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. I’m open to pitches on these, but please read this first. 66% said conferences (including virtual). The metrics comms and PR pros are tracking. Image credit: Pexels.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

MAY 9, 2018

To provide some answers to these questions, we’ve analyzed campaigns across our customer base to show what the baseline response rates look like and to determine whether (and how) certain organizations are able to consistently outperform the industry. We then determine how exactly the content we are pitching will be of interest to them.

Data 120

Data SEO Groups Pitching 120

Cision

JULY 30, 2015

Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Check out this infographic for a helpful checklist! Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ). Arm Yourself with the Latest Information.

Interviews 120

Interviews How To Media Infographics 120

Solo PR Pro

OCTOBER 18, 2022

One of the coolest things about working in public relations is that the industry is constantly evolving, and there are many opportunities to utilize different skill sets when working with clients. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Depending on the industry and audience, you might share personal anecdotes or successes to put a face on the people behind the business. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget.

Publicity 67

Publicity Small Business Advertising Advertising 67

Cision

OCTOBER 28, 2015

Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images: martinak15 , Verizon ( Creative Commons ). Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Reach new audiences by using popular industry hashtags (you can use tools like Hashtagify to identify what’s trending). Track performance.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I If you know your industry, then you know your competitors. In fact the more traditional the industry, the less likely they will innovate. Do they rank well for keywords and phrases in your industry niche? Check Out the Innovators.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

JANUARY 3, 2019

s Brittni Kinney talked about content trends and what they’ll mean for our industry in 2019. 4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Webinars have long been a staple of B2B marketing.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Mindful Marketing

APRIL 18, 2016

But in today’s evolving industry landscape, PR pros are doing so much more than media outreach. PR pros can pitch some media, engage on social and write some pretty creative content, but at the end of the day you’ve got to give them some fodder to work with as well.

Analytics 50

Analytics Training Meeting Measurement 50

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Graphic design! Insert buzzword here]!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Communications Conversations

APRIL 4, 2016

The cold, hard fact is this: Corporate online newsrooms really haven’t evolved as much as we’d like to think in the PR industry. They include infographics. Sometimes, Starbucks is finding a way to get creative with more mundane and recurring corporate news: Such as when the CEO speaks at the annual shareholder meeting.

Corporate 60

Corporate Strategy Pinterest Web 60

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. I found that one of the key takeaways of media pitching is whether you work in the U.S.

Pitching 28

Pitching Analysis Local Case Study 28

PR 20/20

JULY 11, 2017

Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content. Remember that when it comes to paid media, testing copy, creative and CTAs is important to see improved click-through rates and conversions. Paid Audiences. Earned Audiences.

eBook 43

eBook How To Pinterest Examples 43

MaccaPR

JANUARY 19, 2015

Our public relations industry is expected to grow in the low double digits over the next decade, according to U.S. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Bureau of Labor Statistics. Take the time to get it right the first time – it’s the only chance you’ll have.

How To 48

How To Agency Writing Interviews 48

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage.

Film 180

Film Small Business Pitching Comparison 180

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Conduct surveys polling the dynamics of your industry and build reports from that data. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch. We need to remember these basic lessons in our industry.

Web 40

Web Pitching Local Report 40

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. No one knows our company or industry and its audiences better than the PR and marketing professionals who live and breathe their brands every single day.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. It’s a format that more that is more 100 years old.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

She has orchestrated a myriad of high-profile earned media programs that reach a range of patient/caregiver, HCP and industry/business audiences for both emerging biotech and well-stablished pharma clients. The implication is that the industry needs to be where consumers were going during COVID. Talking Points.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 11, 2015

What are the biggest trends in the industry today? The use of social media has been, in my opinion, one of the biggest trends of the industry. What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. How do they help you innovate?

Reddit 120

Reddit Social Media Pitching Comparison 120

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized.

Analytics 132

Analytics Data-Driven PR Data Software 132

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48