Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. The consultation was distilled into our IDS ethical content guidelines 2021.

Guidelines 171

Guidelines Ethics Study Community 171

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. It’s called TikTok.

B2B 310

B2B Video Creativity Social Media 310

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 151

Analysis Tools Software SMB 151

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

5W PR

SEPTEMBER 27, 2023

The goal is to foster a sense of community and authenticity. Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom.

Brand 78

Brand Branding How To Analytics 78

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Of course, you’d have to set up guidelines and parameters with the employees. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Search engines are the most trusted form of media (56%). You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. I helped develop PR Council’s Ethics Guidelines on Generative AI.

Ethics 83

Ethics Publicity Guidelines Technology 83

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. This one from Kuno Creative is pretty ingenious. Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The Community Managers. I can agree with her point.

Social Media 100

Social Media Groups Community Guidelines 100

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

MARCH 2, 2020

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. Across all social media platforms, there are times that work best to post when you are most likely to receive maximum engagement and the highest reach.

Instagram 62

Instagram Social Media B2C Course 62

Konnect Agency

JUNE 8, 2023

Konnect with us to learn how we’ve helped brands stand out on social media. With 12+ years of marketing experience Christina has spent the last 8 years at Konnect Agency leading digital strategy with a focus on influencer marketing, social media, creative, and digital advertising.

Instagram 52

Instagram Guidelines Social Media Video 52

Prohibition

AUGUST 2, 2023

With the rise of social media platforms, influencers have gained immense popularity and have become trusted voices in the industry. Additionally, celebrities often have a strong social media presence, allowing them to promote the brand to their millions of followers, further expanding the reach of the campaign.

Brand 62

Brand Branding Reputation Consumer 62

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. This applies both to traditional media, newsletter updates and social media programming.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 61

Social Media Media Crisis Energy 61

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Karen Freberg

FEBRUARY 1, 2019

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Or, the latest we are seeing is instead of focusing on celebrity or mega influencers, we are looking more niche and focused in their communities, like nano-influencers.

Marketing 51

Marketing Ethics Guidelines Community 51

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. When that campus closed, I started teaching online. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 26, 2023

.” ~ Morgan McLintic , CEO, Firebrand Communications 6. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 198

Writing Communications Marketing B2B 198

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? Have good communication skills. Be flexible and creative. Be real and sympathetic.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Measurement 60

Measurement Social Media Twitter Tourism 60

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. blog posts, maybe even building to a blog community). Make your ask as solid as possible before you go out with it. Create content?

Marketing 40

Marketing Guidelines Social Media Banking 40

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 62

Publicity Small Business Advertising Advertising 62

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Social karma works in strange ways.

Blogging 90

Blogging Facebook Twitter Writing 90

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 3, 2011

Don’t let your social media activity die. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! Do share via a comment. Liked what you saw?

Facebook 63

Facebook Twitter Measurement Blogging 63

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. For starters, traditional TV viewership continues to drop as our media habits evolve. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. For starters, traditional TV viewership continues to drop as our media habits evolve. Reports + Data Are the Biggest Differentiators.

Healthcare 59

Healthcare Content Marketing Industry Trends 59