Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Incentivize them with gift cards and other rewards.

Video 132

Video Strategy Marketing Instagram 132

Cision

DECEMBER 6, 2015

Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. “Dark Side” Star Wars fans are a huge market that transcend nationality and generations so turning to the most popular website with the most popular tools in the world makes sense.

Google 120

Google Advertising Advertising Film 120

Shift Communications

NOVEMBER 7, 2014

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data.

Google 107

Google Measurement Data-Driven PR Marketing 107

The Resolution Blog

AUGUST 11, 2015

Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless. They want to short-cut and let Google help choose for them. You are Influencing Consumer Behavior in Google.

Google 120

Google Data SEO Tools 120

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Contently - Strategy

AUGUST 2, 2024

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 52

Content Marketing Strategy Marketing Training 52

5W PR

SEPTEMBER 27, 2023

Holiday marketing is crucial for businesses. But planning for holiday marketing takes time. When to start planning for holiday marketing The exact timing for holiday marketing planning can vary depending on the nature of the business, the industry it’s in, and the specific holidays it wants to target.

Marketing 78

Marketing Guidelines Consumer Mobile 78

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. And that’s what stands out for me in terms of creativity.

Creativity 97

Creativity B2B Examples Marketing 97

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Facebook 0

Facebook Marketing Journalism Creativity 0

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media marketing. Website Content/Content Marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers.

Digital PR 62

Digital PR Strategy How To Marketing 62

PR 20/20

MARCH 7, 2023

Simply having a college degree or background in a related marketing role isn’t enough— instead, we stay hungry for knowledge and seek to learn more. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career.

Course 52

Course Marketing Analytics Google 52

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Most shopping trips today start with Google. Promoting leadership.

Branding 185

Branding Brand Marketing Wireless 185

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

MAY 8, 2019

Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. Voice marketing has the potential to transform what we do as profoundly as digital and social media did. But the real opportunity for PR and marketers may be voice storytelling.

Google 186

Google Technology Course Creativity 186

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Branding Brand 78

Contently - Strategy

JULY 23, 2024

It’s hard to remember a time before Google. But thanks to the rise of AI search, for the first time in decades, cracks are appearing in Google’s once-impenetrable market stronghold. Unsurprisingly, Google isn’t sitting back and twiddling its thumbs. What do AI search summaries mean for marketers?

Strategy 52

Strategy SEO Google Engineering 52

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Artificial Intelligence (AI) has been transforming industries and businesses, and ad tech , a specialist sector where we do a lot of work, is no exception.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing.

Analytics 170

Analytics Tools Social Media Trends 170

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Contently - Strategy

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. Needless to say, a lot has changed since then. There was no easy way to fix this.

Blogging 109

Blogging SEO Analysis Content Marketing 109

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing. Here are their answers: 1.

Content Marketing 114

Content Marketing Marketing Advertising Advertising 114

Waxing UnLyrical

JULY 11, 2014

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food. Have you seen other creative approaches to branding?

Creativity 69

Creativity Branding Brand Travel 69

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. You can view our initial analysis in a Google Document.

Case Study 160

Case Study Analysis Tools Agency 160

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Do you use something like Google trends?

Creativity 62

Creativity Digital PR Data Pitching 62

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. and the almighty Google. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

Contently - Strategy

OCTOBER 18, 2023

It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. The good news is there’s no need for marketers to pivot careers just yet. Yet, despite the personalization, all these content marketing efforts still remain consistent with your brand’s core identity.

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Frederik Vincx

JULY 25, 2023

Lead product design and marketing. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. And later creating an inbound sales engine via content marketing and conversion optimization. The below presentation gives a visual overview of the process we used to find product-market fit.

Software 78

Software Banking Resources Government 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. The third phase of the pandemic has brought out the most substantive PR and marketing campaigns. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

Onclusive

DECEMBER 20, 2021

Are they thinking about where the market will be in 1, 3 or 5 years from now? Onclusive’s flagship Analyst product is more powerful than anything else on the market and requires a more sophisticated setup and admin. The platform is easy to navigate & produces accurate metrics married with Google Analytics.

Technology 195

Technology Comparison How To Software 195

The Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. By Mike Falkow. Reputation management definition.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

MAY 11, 2022

Digiday Programmatic Marketing Summit. Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. .

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

OCTOBER 11, 2019

The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end. For marketers, finding new or more creative ways to reach consumers will now be more important than ever.

Privacy 84

Privacy Marketing Consumer Analytics 84